Transcript sysco
Business Objects (@SYSCO) Prediction Markets at Google MIS 501 SYSCO • A large food service vender with locations spread across NA • Decentralized structure with autonomy at local divisions Mission and Vision • Our path is defined by our specific Mission and Vision statements which guide Sysco associates every day. Our strategy to achieve our Mission and Vision encompasses five points: – Profoundly enrich the experience of doing business with Sysco – Continuously improve productivity in all areas of our business – Expand our portfolio of products and services by initiating a customer-centric innovation program – Explore, assess and pursue new businesses and markets – Develop and effectively integrate a comprehensive, enterprisewide talent management process SYSCO • More than 400,000 clients • Wide line of products – Sysco brands – Meat and Seafood brands – Specialty products – Services Business Objects • Why did SYSCO want to implement Business Intelligence (BI) software? – What are the potential benefits of this type of software? – What types of companies are likely to benefit from the use of BI? – What types of firms aren't as likely to benefit? BI Options Business Objects • What obstacles will SYSCO face as the BI software is spread through the firm? – Organizational – Political – Individual Business Objects • Why did SYSCO only focus on 2 questions initially? – Why were they supported by Business Objects? – What are the risks and potential benefits of this approach? Business Objects • Can SYSCO gain a strategic advantage through the use of BI software? – How hard would it be for a competitor to copy SYSCO's BI solution? – How about the ERP Solution? Does that offer differentiation? Business Intelligence • Which types of companies are likely to benefit for Business Intelligence? • Who would likely not benefit? 2 Questions! • Why did they only focus on two questions? – Do you think it was just because these are important areas for SYSCO? – What other considerations might Ms. Day be evaluating? Business Objects • Which of the alternative implementation strategies should SYSCO follow? • How will Ms. Day know if she makes the correct choice? – In other words, what are the metrics for defining success? Googles: Prediction Markets • What are Prediction Markets? – What are their components? – How do they work? – What is similar and unique relative to other markets? – What do they tell us? Prediction Markets • What does the price of a “stock” mean? – What information is conveyed by the price? Prediction Markets • Why or why wouldn’t prediction markets be better than … – Polling? – Experts? • What is different about markets compared to these other information sources? Wisdom of Crowds? • What’s the idea behind the wisdom of crowds? – Do you believe that crowds can be “wise?” – Where does this work? Where doesn’t it work? So, how should these things be run? • How do you motivate participation? – Why wouldn’t financial incentives work at Google? – What did appear to work? Why? So, how should these things be run? • Why are longshot bets a problem? • What do we want traders to focus on when trading? • Is insider trading a problem with corporate prediction markets? Prediction Market Resources • Bo Cogwell’s Blog • Prediction Markets at confab.yahoo • The Science of Success (James Surowiecki • Prediction markets (wikipedia) • Crowdcast (Video)