Transcript 0083-Ad-Hoc-Marketing-Report.ppt

May 2000
doc.: IEEE 802.11-00/083
Ad-Hoc Marketing Report
Al Petrick
Submission
Slide 1
Al Petrick, ParkerVision
May 2000
doc.: IEEE 802.11-00/083
802.11 Ad-Hoc Marketing Group
• Objectives:
– Generate a common marketing WG story for the WLAN Industry
• Marketing Collateral
– Review and adopt 802.15 marketing templates
– Press releases
– General marketing information
• Accessible on the 802.11 website
– Track and align meetings with other industry groups, and conferences
– Establish liaisons
•
•
•
•
•
•
Submission
802.15 WPAN
802.16 Wireless Broadband Access
Wireless Ethernet Compatibility Alliance (WECA)
WLANA
ETSI – Bran
Other Wireless Forums
Slide 2
Al Petrick, ParkerVision
May 2000
doc.: IEEE 802.11-00/083
Ad – Hoc Marketing Report
• Review a number documents and procedures used
by IEEE 802.15.
– Marketing Requirement Document (MRD)
– Conference(s) for 2000 - 01
– Collaterals materials
• Objective for Next Meeting In July-00
– Establish joint meetings with 802.11/15 at the
July-00 Plenary and continue review of materials
– Generation collateral material for the IEEE 802.11
website
Submission
Slide 3
Al Petrick, ParkerVision
May 2000
doc.: IEEE 802.11-00/083
Conferences
• International Wireless Packaging Consortium (IWPC)
– Members Only!!!!!
– Hosted by Intel
– Future...
Bluetooth, Home RF, WLAN &
Automotive Wireless Packaging
• May 15-17, 2000
– Hotel
• The OMNI Richardson Hotel
701 East Campbell Rd.
Richardson, TX 75081
TEL: 972-231-9600
FAX: 972-231-7384
– IEEE 802.11 and IEEE 802.15 overview…..May 16th, 2000
• Representing WGs as NON-members….
Submission
Slide 4
Al Petrick, ParkerVision
May 2000
doc.: IEEE 802.11-00/083
Conferences
• Electronic Design’s Communications Workshop • Short-Range Wireless Networking:
Cutting The Umbilical Cord.
– June 26-28 Chicago Il
– Wyndam Hotel Northwest Chicago
– http://www.edworkshop.com
• Panel Discussion…..June 27th
– HomeRF, Bluetooth, IEEE 802.11, IEEE 802.15
• Topic: Co-existence of Wireless Technologies
Submission
Slide 5
Al Petrick, ParkerVision
May 2000
doc.: IEEE 802.11-00/083
Conferences
• Wireless Communications Association International
(WCAI)
– http://www.wcai.com
– Primary focus: Fixed Point Wireless Communications
• WCA2000 - New Orleans
–
–
–
–
Morial Convention Center
New Orleans, LA, USA
July 9-12, 2000
Unlicensed Spectrum Panel Discussion:
• July 9th …Monday
• Wireless PANs to LANs to WANs; How Far Can They Go?
Submission
Slide 6
Al Petrick, ParkerVision
May 2000
doc.: IEEE 802.11-00/083
Trade Journals
• Communication Design Magazine
– WLAN standards and protocol column
• Featured articles
– Technical on 802.11 and 802.15
– First article published in September – 00
• Lead columnist: Bob Heile
– Ghost writers from the working groups
Submission
Slide 7
Al Petrick, ParkerVision
May 2000
doc.: IEEE 802.11-00/083
Press Release
• Issue a press release on the FCC-NPRM
Submission
Slide 8
Al Petrick, ParkerVision
May 2000
doc.: IEEE 802.11-00/083
Motion
• To empower the vice-chair of IEEE 802.11
to draft a press release in response to the
NPRM doc 99-231, post the letter on the
reflector for review, host a teleconference
call with an ad-hoc group along with the
chair of IEEE 802 and SEC for approval,
and release to the media for print.
Submission
Slide 9
Al Petrick, ParkerVision