Retailer Profile

Clayton Gillespie Kristin Murray Taylor Studzinski

Overview

•

COMPANY PROFILE

Target is an upscale discounter that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business, Target.com. –

Designers

: Michael Graves, Amy Coe, Sonia Kashuk, Liz Lange and Isaac Mizrahi, Thomas O’Brien

Growth

• •

Mission

– 2010 stores by 2010

Locations

– 1443 Stores in 47 States (including 162 SuperTarget locations) – By 2008 they will be 49 states with the addition of Hawaii and Alaska – http://sites.target.com/site/en/spot/page.jsp?title=stor e_locator&ref=nav2_storelocator – 25 Regional Distribution Centers – 4 Import Warehouses

History

• • • • • • • • • • • • • • • •

1881

Marshall Field & Co. is founded.

1902

George D. Dayton opens Goodfellows in downtown Minneapolis

1903

Daytona Dry Goods Store is founded; in 1911, it becomes The Dayton Company.

1946

Daytona Company Bylaws establish practice of giving 5% of pre-tax profits back to community.

1962

Daytona Company opens first Target Store.

1968

The bull's-eye logo is redesigned to its current appearance.

1969

Merger creates birth of Daytona Hudson Corporation.

1974

Plan-o-grams developed.

1978

Daytona Hudson Corporation Acquires Mervyn’s becomes the 7th largest U.S. retailer.

1987

Target introduces electronic scanning checkout while processing expedites distribution center delivery process.

1990

Daytona Hudson Corporation acquires Marshall Field’s.

1995

Target Introduces Store Credit Card and the first SuperTarget store opens.

1999

Target.com is launched as well as introducing its first designer line of products by Michael Graves.

2000

Daytona Hudson Corporation renamed Target Corporation.

2004

Marshall Field’s and Mervyn’s are sold.

2005

Target Corporation ranks among the top 20 corporate contributors in the nation.

Philosophy

BEST COMPANY EVER

• Guests vs. Customers • Team Members vs. Employees

E

xpect

M

ore.

P

ay

L

ess.

Giving Back

• Community – 2 million a week to education, the arts, and social services. • Environment – Recycled carts – Donation of overstock goods • Diversity

Sales Increase

2006

January February March April May June July August September

Target

14.1

10.5

8.6

17.3

12.3

11.3

9.6

9.2

13.4

Comparable Stores

5.2

3.6

2.2

10.4

5.7

4.8

3.1

2.8

6.7

Financial Summary

Revenues Net Earnings # of Stores Square FT # of Employees 2005

$52,620 $2,408 1,397 178,260 338,000

2004

$46,839 $1,885 1,308 165,015 292,000

2003

$42,025 $1,651 1,225 152,563 273,000

SWOT Analysis

Strengths:

 Good location – connected to Heritage Mall; Albany’s prime shopping center   Strong Brand Image Large Parking Lot

Weaknesses:

 Only local customers been seen from travelers on I-5 – can’t  Far for OSU students to travel for basic necessities

SWOT Analysis

Opportunities:

 Mall shoppers bring more business to Target  Surrounding retail businesses

Threats:

 Fred Meyer, Old Navy, Sears, G.I. Joes  Competition in surrounding communities

Sources

• http://sites.target.com/site/en/c orporate/page.jsp?contentId=P RD03-001085 • http://investors.target.com/pho enix.zhtml?c=65828&p=irol homeProfile