Transcript Retail Innovation.pptx

10 Ideas In Retail Innovation Will
Change The Way You Shop
Lindsay Barnum
Mitchell Monihan
Nike Mexico
Kilometers = Currency
Starting Bid:
68 Kilometers
(43 Miles)
Starting Bid:
48 Kilometers
(30 Miles)
How many people like to run? Would you do this?
For none runners, would this motivate you to run?
Strength: Motivates people to live a active lifestyle
while allowing them to get new Nike apparel!
Weakness: If the auction price is to high
Opportunity: Offer discounts for other Nike
products (50 miles = 10% discount)
Threat: The possibility of people cheating, using
the app while driving a car.
Can you think of anything where
fitness can be turned into a currency?
• Gym memberships?
• Discounted apparel for running companies?
C&A Clothing
• When shopping, do you ever want a second
opinion on a clothing item?
• Do you ever post a picture of a clothing item
on Facebook or another social media sight to
see what other people think of it?
Has anyone heard of C&A Clothing?
Would this be helpful to you?
Would the amount of “likes”
influence your purchase decision?
Strength: Allows you to see other peoples opinions
on clothing items in real time
Weakness: If the clothing item has a lot of “likes”
you might not buy it because it won’t seem
“unique”
Opportunity: You can use this concept on other
items and not just clothes
Threat: People switching the hangers on different
clothing items so you won’t be sure if people
actually like that clothing item
Have you heard of QThru?
QThru
• App for Android and iPhone
• Start up stores: Seattle, WA and Alaska
• Began in supermarkets
What is QThru?
This app lets you:
① scan a bar code,
②input your security pin,
③swipe a scanner for a receipt,
④skip the lines
Strength: Adapting to the fast-paced lifestyle of our
generation
Weakness: Implementing new machinery into the
stores
Opportunity: The application can be used for more
than just a purchase
Threat: Competing against self checkouts such as
Fred Meyer or Safeway
Have you heard of DipJar?
Are you annoyed carrying around change so that
you can tip your morning barista or waitress at
lunch?
DipJar is the solution.
DipJar
• Debit or Credit card tipping
• Start up in New York
• Tested in coffee shops
What is DipJar?
• Tipping mechanism that eliminates the need
to carry cash
• An automatic tip is listed on the top ($1)
• For the stores only requirement is to register
online and plug it in
• CNN calls this invention “Genius”
Strength: Employees can continue to be
tipped in this plastic age
Weakness: Working with a third party
means they receive (~10c) a dollar
Opportunity: A simple idea that can be
spread into many business models
Threat: Tips are received as a check, many
workers rely on instant cash
Work Cited
• http://www.forbes.com/fdc/welcome_mjx.shtml
• https://d1bv8rh5xtz9w3.cloudfront.net/sites/default/files/blogimages/Forbes-logo.jpg
• http://www.cnn.com/2012/10/26/tech/apparently-this-matters-dipjar/
• http://www.reuters.com/article/2013/03/11/us-retail-service-dipjaridUSBRE92A03320130311
• http://www.geekwire.com/2012/qthru-raises-cash-transformsupermarket-experience/
• http://thenextweb.com/insider/2012/12/04/qthru-is-gearing-up-toexpand-over-the-us-as-its-ios-and-android-apps-go-live/
• http://www.theverge.com/2012/5/6/3002270/fashion-like-facebookbrazil-cea-clothes
• http://3.bp.blogspot.com/lFRzHgLsC0E/TbAfnthm5QI/AAAAAAAABFQ/ocbmy_xDUzo/s1600/C%2526
A+logo+2011.png
• https://www.harrahs.com/images/Property/atl/thingsToDo/Shopping_Ha
ppyWoman_300x225.jpg
• http://usfitties.com/exercise/nike-mexico-facebook-runners-kilometerscurrency/
• http://www.wigglestatic.com/product-media/5360074907/H-Nike465415-061-Front.jpg?w=2000&h=2000&a=7
• http://www.toprunningsneon.com/images/toprunningsneon.com/New_W
omen_Nike_Free_Run_3_Coral.jpg
• http://4.bp.blogspot.com/-NjfdhJ7uhHA/T-uPw82SHI/AAAAAAAAAUk/zDEf1kLIhF4/s1600/running2.jpg