Transcript BA493PowerPoint.ppt

Red Bull: Gives You Wiiings
By: Jenny Pankow & Megan Black
Red Bull Company History
• Founded in 1984 by Dietrich Mateschitz
• Slogan “Red Bull vitalizes body and mind”
and “Red Bull gives you wiiings”
• Presently in 160 countries
• Red Bull is the # 1 energy drink
▫ 4 Billion Red Bulls are consumed each year
Red Bull 4-Pack Thursdays
• Promotional Strategy across college
campuses
• Free 4-Pack of Red Bull
• “Thursday is the new Friday”
• Ways of reaching the consumer
▫ Facebook
▫ Twitter
▫ Cell Phones
Relation to Class
• Sales Promotion
▫ Sampling
 Red Bull 4-Pack Thursday was an exclusive
event
 Personal Sales
Relation to Class
• Sales Promotion
▫ Event Sponsorship
▫ Celebrity Sponsors
 Ryan Sheckler, Travis Pastrana, New York Red
Bull’s
Sources
• http://www.redbull.com/cs/Satellite/en_INT/R
ed-Bull.com/001242745950125
• http://www.walletpop.com/blog/tag/red+bull/
• http://www.redbullusa.com/cs/Satellite/en_US
/4-Pack-Thursday/001242919580965