Transcript OfficeMax.ppt

OfficeMax
Retailer Profile
Cameron Ivey, Andy Bleser, Briana Novak
What is OfficeMax?
• Third largest Office Supply retailer in the U.S.
• Office Max provides office supplies, paper,
technology products, furniture, and business
solutions to large, medium and small businesses
and consumers.
• OfficeMax operates in the United States, Canada,
Europe, Australia, New Zealand, and Mexico.
They also have a strategic partnership with the
European Office Supplies Alliance, which spans
19 countries on three continents.
Company Profile
• OfficeMax has unprecedented customer service and
unrivaled innovation making it the one to beat in the office
products marketplace.
• Over $8 billion in sales
• 40,000 + associates
• almost 1,000 superstores
• Over 25,000 products
• Meet the needs of enterprise-level, mid-size, small
businesses, and individual customers.
History
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1901 – Horders opens first store
1929 – Seven story building is built in Chicago and serves Horders until
1964.
1964 - Horders building becomes headquarters for Boise Cascade Office
Solutions.
1976 – Boise office solutions moves to new, modern facility in Itasca,
Illinois.
1988 – OfficeMax founded.
1989 – OfficeMax expands to 11 stores.
1991 – OfficeMax spreads into 15 states.
1993 – 300 Stores in 38 states.
1990-94 – Boise grows to 30 distribution centers.
1995 – OfficeMax reaches the web.
1995 – CopyMax introduced, store-within-store concept
1996-97 – OfficeMax expands to 500+ stores in 47 states.
2003 – Boise office solutions completes acquisition of OfficeMax and
chooses to keep the name.
2005 – CopyMax changes its name to OfficeMax Print and Document
Services.
SWOT Analysis (Corvallis location)
Strengths
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Office supply solutions for
students.
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Located off of Ninth St, closer to
campus than staples.
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Great customer service.
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Wider aisles, technology hub, and
low profile displays make it easier
to navigate the store.
Weaknesses
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Only local customers
Opportunities
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Advertise more to students
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Offer student discount
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Offer lounging area/commonplace
Threats
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Staples
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OSU Bookstore
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Fred Meyer
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Kinko’s
(no Out-shoppers)
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Weak advertising to campus
students
Customers are aware that they are
in a warehouse environment.
Top U.S. Competitors
Sources
• http://about.officemax.com/html/index.shtml
• http://en.wikipedia.org/wiki/Office_Max