Transcript Presentation

Hybrid Content Delivery Network (CDN) Technologies and Services
Abacast - Confidential
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Agenda
Live DCIA Webcast by Abacast
Industry trends
Non-games P2P Traction – enterprise, radio,
video
About Abacast
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Live DCIA Conference Webcast - Goals
Serve broader
audience
• Constrained by
place, time, cost
Additional DCIA
service
Showcase
member
technology
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Live Webcast – Value Propositions
Key Value Propositions
Branded/Targeted User
Experience
• Live video, sync’ed
slides,
submit question, poll
Flexible, efficient delivery
• Unicast or Abacast
Peer-Assisted
PPV business model
support
After-event archive
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Evolution of P2P
• Channel Impact
• Media Sector Response
• Regulatory Phases
• Commercialization
Industry Statistics: Over 480 Million Active P2P Software
Installations Globally, 1.1 Billion Daily File Transfers, 137 Million
Monthly Cumulative Uniques, 17 Million Average Simultaneous
Users, Plus Now Adding Social Networks Featuring UserGenerated Content (UGC)…
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In Next 5 Years P2P Traffic Will Grow 400%
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Revenue Projections for P2P & File Sharing
Insight Research: The worldwide market for P2P and file-sharing services is
expected to generate $28 billion per year in revenue for carriers and ISPs by
2011.
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P2P Traction (outside of Game delivery)
Enterprise - Live Video
Radio - “High Definition” Audio
High Definition Video
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P2P Traction - Enterprise Live Video
Abacast provides all the benefits of Multicast
without any of the setup time, hassle, or expense.
• Avoids network saturation,
especially at remote locations
• No expensive equipment
• Significantly less IT staff time
• and unlike traditional hardware
multicasting,
it really works!
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Abacast and Ignite
Ignite provides the industry’s most secure and scalable
Content Delivery Solution enabling enterprises to efficiently
publish, target, deliver and manage digital assets — to anyone,
anywhere, at any time.
Handhelds
Mobile Users
© 2009 Ignite Technologies, Inc. Proprietary and Confidential Information
Desktops
Digital Signage
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Ignite - How and Where?
© 2009 Ignite Technologies, Inc. Proprietary and Confidential Information
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Enterprise Live Streaming –Ignite and Abacast
No additional infrastructure
required
Peer-assisted streaming
protocol, multicast not
required
Use Cases
• CEO Webcasts
• Strategic and Quarterly
Updates
• Online Meetings
• Emergency
Communications
© 2009 Ignite Technologies, Inc. Proprietary and Confidential Information
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P2P Traction – High Quality Audio
Consumers
gravitate
towards high
bit-rate streams
High bit-rate
streams attract
advertisers
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Station ROI – Abacast P2P vs. Traditional CDN
Costs
Bit Rate (Kbps)
Listener Hours / Month
Price/GB Delivered
Bandwidth Cost / Month
Ad Insertion Cost / Month
Total Broadcast Cost / Month
Revenues
Average CPM
Average Spots / Hour
Revenue / Month
Gross Profit
Gross Profit / Month
Difference/Month using Abacast
Difference/Year using Abacast
Traditional CDN
Abacast P2P
Delivery
Delivery Option
128
128
250,000
250,000
$0.30
$4,120
$150
$4,270
$699
$4
4
$4,000
$4
4
$4,000
-$270
$3,301
$3,571
$42,850
High quality P2P stream at almost static cost = more
streaming opportunities = more inventory = more revenue
2009
Abacast - Confidential
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Audio P2P Case Study - Jetcast
Situation
• Station streaming at 24Kbps
• Capped at 100 simultaneous
users due to cost
• Not profitable
5000
200
4000
150
3000
100
2000
50
Simultaneous
Audience
• Implement live P2P delivery
• Uncapped audience @ 96Kbps
• Audience immediately grew to
3,000 simultaneous users
• Audience large enough to be
relevant to advertisers
• Increased listener enjoyment
• Profitable
6000
250
Bit-Rate (Kbps)
Solution
Radio Case Study
Bit-rate vs. Simultaneous Audience
1000
0
0
1
2
3
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5
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7
8
9
10
11 12
Month
Bit-rate
Simultaneous
Source: Abacast, Inc.
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P2P Traction – Abacast, High Quality Video
Seoul Broadcasting System 1 week broadcast
Over 12,000 simultaneous viewers
1.5Mbps Windows Media Video
Over 80% efficiency, over 14Gb/s bandwidth savings
Over 40% reduction in server and switching hardware
Total Connections
Unicast
Connections
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About Abacast
Founded in 2000 by former broadcasters, technologists
Commercial-quality Hybrid Content Delivery Network (CDN)
• Live and On-Demand content
• Unicast and Peer-Assisted
• Content Monetization plus additional services
Key Markets
• Internet Television, Online Radio, Corporate, File Delivery
Metrics
• > 300 customers
• 16 different countries
• 46,516,274 plug-in downloads
(as of July 1st, 2008)
• ~10 million end-user hours per month
• ~3.6 million unique users per month
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Abacast Solution Overview
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Key Value Propositions – Consumers
Getting highest quality
content
72% choose higher bit-rate
and install
Ultimately drives demand
and business models
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Key Value Propositions – Publisher/Broadcaster
The most choices for delivery
• Live and On-Demand video and audio content
• Windows, Flash formats plus others
• Hybrid Delivery
• Single-source (Unicast), multi-source (Secure P2P), or combination
Flexible delivery options
• Mix and match based on content value, customer type, content type,
or business model
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Technology Details – Live and On-Demand P2P Network
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Evolution of CDNs
Timeframe
’90 - ’95
Description
Streaming,
Real Networks
Technology
Simple
deployment
Audience/Quality
100’s
32Kbps
’96 –’98
Clusters,
broadcast.com
Increasing complexity, better enduser experience
1,000’s
128Kbps
’99 – ’04
Edge, Akamai
Much more complex, 10,000’s
Better performance 250-500Kbps
’05 +
Hybrid (Edge
plus P2P)
True distributed,
good perf for all
market sizes
100,000’s +
300Kbps – 3Mbps
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Questions
www.abacast.com
[email protected]
(360) 834-5229
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