Transcript MediaSentry Overview DCIA P2P MARKET CONFERENCE March 17, 2009 MediaSentry Overview  Leading provider of hosted application services for digital media measurement for the MediaSentry Coverage entertainment.

MediaSentry Overview
DCIA
P2P MARKET CONFERENCE
March 17, 2009
MediaSentry Overview
 Leading provider of hosted application services
for digital media measurement for the
MediaSentry Coverage
entertainment industry
 MediaSentry Digital Intelligence Platform
Peer-to-Peer
UGC
measures global demand for digital content
in near real-time and is used by clients to
achieve an unprecedented level of visibility
into peer-to-peer (P2P) and user-generated
content (UGC) websites
 Large network of intelligent monitoring agents and proprietary databases
that track, verify, measure, and report on digital media consumption
activity
 Currently serves leading media companies including Disney, Warner
Brothers, ABC, CBS, and Sony Pictures
 MediaSentry is a subsidiary of SafeNet, a Vector Capital portfolio
company, headquartered in Morristown, NJ
Page 2
Market Overview
 P2P and UGC websites are
increasingly becoming popular as
consumers decrease their
dependency on traditional forms of
media and move online
P2P Consumer Internet Traffic 20062011 (petabytes/month)
6,000
P2P
5
261
UGC
5,000
 20 billion+ digital files (films, music,
tv, games, etc) are accessed online
monthly by a global audience
exceeding 1.5 billion users1
201
4,000
156
3,000
5,269
108
 1.5 billion+ searches are initiated
on P2P networks each day2
2,000
 P2P software downloads exceed 1
billion worldwide
1,000
4,040
72
3,112
32
2,379
1,329
1,772
0
2006
2007
2008
2009
2010
2011
The entertainment and media landscape is evolving, making consumer behavior harder and
harder to understand and predict; content producers and advertisers must look beyond
traditional metrics to establish a holistic view of consumer preferences and habits
Source:
1 comScore Video Metrix Online Video Properties Reports. 2 Tiversa. 3 comScore qSearch analysis, August 2008.
4 Pew
Internet Research.
Page 3
5 MultiMedia
Intelligence.
Market Overview
Why P2P is still growing?
 Quality
 Access to vast catalog beyond any online store or service
 High-quality audio and video
 Convenience
 Time-shifting: Watch content anytime
 Portability: Play and transfer to any device, TV, etc. without DRM
 Geography: Syndication restraints (for TV, music) removed
 Market penetration
 P2P has become the predominant form of media consumption for millions of
consumers globally over the past 8 years
P2P networks are gaining traction as an accurate and cost-effective proxy for
consumer demand due to their large global audience and comprehensive catalog
of premium content
Page 4
MediaSentry Product Strategy
Digital Distribution
As P2P and UGC channels emerge as increasingly significant
and legitimate digital channels, demand for Information Services
is expected to grow
Information
Our platform has grown to include the most comprehensive
audience measurement services of peer-to-peer demand. Our
customers include traditional media firms, ad agencies and other
publishers large and small, as well as new user communities
(Research, Marketing, New Media, not just Anti-Piracy and Legal)
Notification
Notification Services is one area where we have proven the
superiority of our new platform and tapped into a global customer
base (recent wins in UK, Germany, India, Austria)
Anti-Piracy
Anti-Piracy services are our legacy. We have leveraged 6 years
of experience with global media leaders and industry associations
and the most tested service infrastructure to build best-in-class
set of services.
Page 5
MediaSentry
Syndication of content collection started in 2008
2009
2003-2008
INDUSTRY
SEGMENTS
USER GROUPS
Market
Research
Gaming,
Publishing
TV
Film (non-major)
Music (non-major)
Distribution
Legal
Copyright
Enforcement
MediaSentry
Film (major Studio)
Music (major label)
MediaSentry
United States
Europe
Asia
GEOGRAPHY
Notification
Services
Information
Services
Digital
Distribution
APPLICATIONS
MediaSentry Service Overview
Information we collect, globally
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Titles
Episode / Platform
File Size
File Name
Client Version
% of File
FW / Natted
Client Hash
Geography (Country, Region, City)
Language
Date/Time
ISP
Origin (corporation, university, military, government)
Peer-to-peer protocol (BitTorrent, etc)
-----------------------------------------------------------------UGC site (Youtube, Myspace, Veoh, DailyMotion)
UGC User
View Count
Play Duration
Rating
Description
MediaSentry Service
Summary Analysis of Global Demand on Peer-to-Peer
1
Market Analysis
2
3
4
Pimsleur Spanish
Top 5 markets by Title
7 Habits
1776
E book
4%
Content Analysis
Popularity of audiobooks vs. ebooks
Audio
book 96%
Title Analysis
Versions found
*
879
Individual requests 10,333/wk
* Search requests were concentrated among the most popular, highest quality versions.
5
Impact of Pre-release Leaks
Piracy Impact Analysis for Popular Video Game
Understand how pre-release leaked content and then
market release drive consumer awareness and P2P demand
Sample Gaming Study
Data provides insight into how
people are acquiring content...
BitTorrent
35%
eDonkey
65%
…and in which markets it is most
popular
Impact of Global Release Windows
P2P demand driven by local market activity
• airing of new TV episode in Germany results in significant spike
Impact of local language sources
Popular 2008 holiday film release: first 45 days
Sample Film Analysis
Language Sources
Top 10 Markets
1 Italy
2 Spain
3 France
4 US
5 UK
6 Romania
7 Poland
8 Sweden
9 Canada
10 Netherlands
Sample Comparative Film Analysis
Time-shifted by Country
Geographical Analysis
• Gauge audience demand by country
• Drill down into region-specific data
Highlights
Domain IP
 Tracking the industry since the days of Napster
 Experience that withstood the test of 30,000 civil cases
Custom
Framework
 Ease of innovation
 Rapid expansion of networks and titles
Market
Need
 Agnostic measurement platform
 Global visibility (12-15M users daily)
 Low cost
Future
 Serving the full value chain: anti-piracy to distribution
 Helping P2P gain commercial acceptance, slowly but
surely
Page 16