Transcript AOP [ Audience Targeting Solutions ]

Audience Targeting Solutions
•
Advertising.com Data
•
Predix
•
Bluekai
•
comScore
※ブラウザー、OS、キャリア等によるターゲティング機能は、
Tech Targetingとしてご用意しており、本項目には含まれておりません。
Advertising.com Audience Data
Page 2
特定カテゴリーへの興味関心を持つユーザーへの配信
•
•
「枠」への配信ではなく「人」への配信
媒体社から収集したインターネットユーザーの行動履歴をセグメント化し、性別・年齢や特定の興味関心
分野を持つユーザーへのターゲティングを実現
 年齢・性別…媒体社の会員情報を基にしたセグメント
 興味・関心…媒体社の会員情報と行動履歴を基にしたセグメント
•
AOPの広告枠の質を最大限いかし、ファーストビュー限定で配信することも可能。
Advertising.com Data
(1/2)
Page 3
CPM一律
＋50円
Advertising.com Data
(2/2)
Page 4
CPM一律
＋50円
※ファーストパーティの拡張配信はデータフィー30円。
PrediX DATA
Page 5
CCIが提供するデータセグメント『PrediX』の特徴
① 豊富なデータ量

月間1億UB(システム内に蓄積したユニークUB)を確保しています。
② 多様なデータ種類


データのセグメント数は現在274ほど。
デモグラフィック、興味関心、ライフステージ、デバイスなどのターゲティングが可能。
デモグラフィック
エンタメ
スポーツ
経済
美容
不動産
妊娠・出産
恋愛・結婚
旅行
グルメ
ビジネス
富裕層
主婦
ゲーム
趣味
その他
・・・etc
③ 業界最大手のメディアレップだから可能なリクルーティング


cciが取り扱う大手ポータル・ニュース・専門・比較など
1,500社以上のサイトからリクルーティング。
厳格な取引基準を満たした、精度の高いオーディエンスを構築。
PrediX DATA
(1/15)
Page 6
Category
Detail Category
Product Name
CPMFee
Age/Gender
Male
Age: Male 50-59
¥50
Age/Gender
Male
Age: Male 40-49
¥50
Age/Gender
Male
Age: Male 30-39
¥50
Age/Gender
Male
Age: Male 20-29
¥50
Age/Gender
Male
Age: Male 10-19
¥50
Age/Gender
Male
Age: Male 60+
¥50
Age/Gender
Male
Age: M3
¥50
Age/Gender
Male
Age: M2
¥50
Age/Gender
Male
Age: M1
¥50
Age/Gender
Male
Gender: Male
¥40
Age/Gender
Female
Age: Female 50-59
¥50
Age/Gender
Female
Age: Female 40-49
¥50
Age/Gender
Female
Age: Female 30-39
¥50
Age/Gender
Female
Age: Female 20-29
¥50
Age/Gender
Female
Age: Female 10-19
¥50
Age/Gender
Female
Age: Female 60+
¥50
Age/Gender
Female
Age: F3
¥50
Age/Gender
Female
Age :F2
¥50
Age/Gender
Female
Age: F1
¥50
Age/Gender
Female
Gender: Female
¥40
PrediX DATA
(2/15)
Page 7
Category
Detail Category
Product Name
CPMFee
Credit card type
-
Platinum
¥50
Credit card type
-
Gold
¥50
Credit card type
-
Normal
¥40
Finance
Money
Tax
¥30
Finance
Money
Savings
¥30
Finance
Money
Reward card
¥30
Finance
Money
Internet banking
¥30
Finance
Money
Electronic money
¥30
Finance
Money
Credit card
¥30
Finance
Money
Money
¥30
Finance
Loan
Personal loan
¥30
Finance
Loan
Housing loan
¥30
Finance
Loan
Loan
¥30
Finance
Investments
Stock
¥30
Finance
Investments
Overseas stock
¥30
Finance
Investments
Investment trust
¥30
Finance
Investments
Foreign Exchange
¥30
Finance
Investments
Domestic stock
¥30
Finance
Investments
Securities
¥30
Finance
Investments
Investments
¥30
PrediX DATA
(3/15)
Page 8
Category
Detail Category
Product Name
Finance
Insurance
Unemployment insurance
¥30
Finance
Insurance
Pet insurance
¥30
Finance
Insurance
Non-life insurance
¥30
Finance
Insurance
Medical insurance
¥30
Finance
Insurance
Life insurance
¥30
Finance
Insurance
Health insurance
¥30
Finance
Insurance
Car insurance
¥30
Finance
Insurance
Insurance
¥30
Finance
¥30
Finance
-
CPMFee
PrediX DATA
(4/15)
Page 9
Category
Detail Category
Product Name
CPMFee
Travel
International
Middle East
¥40
Travel
International
South and Central America; Caribbean
¥40
Travel
International
Oceania
¥40
Travel
International
North America
¥40
Travel
International
Europe
¥40
Travel
International
Asia
¥40
Travel
International
Africa
¥40
Travel
International
International Travel
¥40
Travel
Domestic
Tokai
¥40
Travel
Domestic
Tohoku
¥40
Travel
Domestic
Kyushu/Okinawa
¥40
Travel
Domestic
Kanto
¥40
Travel
Domestic
Kansai
¥40
Travel
Domestic
Hokuriku
¥40
Travel
Domestic
Hokkaido
¥40
Travel
Domestic
Chugoku/Shikoku
¥40
Travel
Domestic
Domestic Travel
¥40
Travel
-
Traffic Information
¥40
Travel
-
Leisure Information
¥40
Travel
-
Hotel/Restaurant
¥40
Travel
-
Travel
¥40
PrediX DATA
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Page 10
Category
Detail Category
Product Name
CPMFee
Car/Motorcycle
-
Used car
¥30
Car/Motorcycle
-
Imported car
¥30
Car/Motorcycle
-
Domestic car
¥30
Car/Motorcycle
-
Motorcycle
¥30
Car/Motorcycle
-
Car/Motorcycle
¥30
Hobby
Gaming
Wii
¥30
Hobby
Gaming
PlayStation
¥30
Hobby
Gaming
DS/3DS
¥30
Hobby
Gaming
Game
¥30
Hobby
Entertainment
Music
¥30
Hobby
Entertainment
Gardening/DIY
¥30
Hobby
Entertainment
Traditional performing arts
¥30
Hobby
Entertainment
Books/Movie/DVD
¥30
Hobby
Entertainment
Animation/Comic
¥30
Hobby
Entertainment
Entertainment
¥30
Hobby
-
Radio control toy/Figure
¥30
Hobby
-
Hand Crafts
¥30
Hobby
-
Gambling
¥30
Hobby
-
Fortune-telling
¥30
Hobby
-
Hobby
¥30
PrediX DATA
(6/15)
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Category
Detail Category
Product Name
CPMFee
Health
-
Women's diseases
¥30
Health
-
Nutritional care
¥30
Health
-
Mental health
¥30
Health
-
Chinese herb
¥30
Health
-
Influenza
¥30
Health
-
Health care
¥30
Health
-
Hair loss
¥30
Health
-
Children's disease
¥30
Health
-
Anti-smoking/Alcohol
¥30
Health
-
Allergy
¥30
Health
-
Disease
¥30
Health
-
Health
¥30
Lifestyle
-
Marital relationship
¥30
Lifestyle
-
Online shopping
¥30
Lifestyle
-
Moving
¥30
Lifestyle
-
Housewares
¥30
Lifestyle
-
Housework
¥30
Lifestyle
-
Electricity/Gas/Water
¥30
Lifestyle
-
Disaster prevention/Crime prevention
¥30
Lifestyle
-
Ceremonial occasions/Manners
¥30
Lifestyle
-
Lifestyle
¥30
PrediX DATA
(7/15)
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Category
Detail Category
Product Name
CPMFee
Sports & Outdoors
-
Wrestling
¥30
Sports & Outdoors
-
Winter sports
¥30
Sports & Outdoors
-
Tennis
¥30
Sports & Outdoors
-
Table tennis
¥30
Sports & Outdoors
-
Soccer
¥30
Sports & Outdoors
-
Marine sports
¥30
Sports & Outdoors
-
Jogging/Marathon
¥30
Sports & Outdoors
-
Golf
¥30
Sports & Outdoors
-
Fishing
¥30
Sports & Outdoors
-
Camp
¥30
Sports & Outdoors
-
Basketball
¥30
Sports & Outdoors
-
Baseball
¥30
Sports & Outdoors
-
Sports & Outdoors
¥30
PrediX DATA
(8/15)
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Category
Detail Category
Product Name
CPMFee
Childbirth
-
Pregnancy
¥30
Childbirth
-
Childbirth/Childcare
¥30
Housewife
-
Child-raising
¥30
Housewife
-
Housewife
¥30
Love/Marriage
-
Marriage hunting
¥30
Love/Marriage
-
Marriage
¥30
Love/Marriage
-
Love
¥30
Love/Marriage
-
Honeymoon
¥30
Love/Marriage
-
Love/Marriage
¥30
Pets
-
Small animals
¥30
Pets
-
Reptiles/Amphibians
¥30
Pets
-
Rabbits
¥30
Pets
-
Fishes
¥30
Pets
-
Dogs
¥30
Pets
-
Cats
¥30
Pets
-
Birds
¥30
Pets
-
Pets
¥30
PrediX DATA
(9/15)
Page 14
Category
Detail Category
Product Name
CPMFee
Gourmet/Recipe
-
Western food
¥30
Gourmet/Recipe
-
Tea/Soft drink
¥30
Gourmet/Recipe
-
Sweets
¥30
Gourmet/Recipe
-
Noodle
¥30
Gourmet/Recipe
-
Fusion food
¥30
Gourmet/Recipe
-
Italian food
¥30
Gourmet/Recipe
-
Gourmet information
¥30
Gourmet/Recipe
-
Chinese food
¥30
Gourmet/Recipe
-
Alcohol
¥30
Gourmet/Recipe
-
Gourmet/Recipe
¥30
Beauty
-
Skin care
¥30
Beauty
-
Salon appointment
¥30
Beauty
-
Nail care
¥30
Beauty
-
Hair care
¥30
Beauty
-
Diet
¥30
Beauty
-
Dental care
¥30
Beauty
-
Cosmetics
¥30
Beauty
-
Body care
¥30
Beauty
-
Beauty
¥30
PrediX DATA
(10/15)
Page 15
Category
Detail Category
Product Name
CPMFee
Fashion
-
Watch/Accessory
¥30
Fashion
-
Men's fashion
¥30
Fashion
-
Women's fashion
¥30
Fashion
-
Kimono
¥30
Fashion
-
Kids' fashion
¥30
Fashion
-
Fashion items
¥30
Fashion
-
Fashion
¥30
Education
-
College entrance exam
¥30
Education
-
School
¥30
Education
-
High school entrance exam
¥30
Education
-
Elementary school/Junior high school entrance exam
¥30
Education
-
Education
¥30
PrediX DATA
(11/15)
Page 16
Category
Detail Category
Product Name
Computer/Internet
Website tools
Social Networks
¥30
Computer/Internet
Website tools
movie
¥30
Computer/Internet
Website tools
Email
¥30
Computer/Internet
Website tools
Blogging
¥30
Computer/Internet
Website tools
Website tools
¥30
Computer/Internet
Software
Office
¥30
Computer/Internet
Software
Homepage builder
¥30
Computer/Internet
Software
Antivirus
¥30
Computer/Internet
Software
Software
¥30
Computer/Internet
Internet connection
Wi-Fi/LAN
¥30
Computer/Internet
Internet connection
Provider
¥30
Computer/Internet
Internet connection
IP_FAX
¥30
Computer/Internet
Internet connection
Internet connection
¥30
Computer/Internet
Hardware
Windows
¥30
Computer/Internet
Hardware
Tablet PC
¥30
Computer/Internet
Hardware
PC Accessories
¥30
Computer/Internet
Hardware
Laptop Computer
¥30
Computer/Internet
Hardware
Mac
¥30
Computer/Internet
Hardware
Destop Computer
¥30
Computer/Internet
Hardware
Hardware
¥30
Computer/Internet
¥30
Computer/Internet
-
CPMFee
PrediX DATA
(12/15)
Page 17
Category
Detail Category
Product Name
CPMFee
Mobile phone
Smartphone
iPhone
¥30
Mobile phone
Smartphone
Android
¥30
Mobile phone
Smartphone
Smartphone
¥30
Mobile phone
Carriers
WILLCOM
¥30
Mobile phone
Carriers
SoftBank
¥30
Mobile phone
Carriers
Emobile
¥30
Mobile phone
Carriers
Docomo
¥30
Mobile phone
Carriers
au
¥30
Mobile phone
Carriers
Carriers
¥30
Mobile phone
-
Mobile app
¥30
Mobile phone
-
Mobile phone
¥30
Consumer electronics
TV/Audio/Camera
TV
¥30
Consumer electronics
TV/Audio/Camera
Camera
¥30
Consumer electronics
TV/Audio/Camera
Blu-ray/DVD player/recorder
¥30
Consumer electronics
TV/Audio/Camera
Audio
¥30
Consumer electronics
TV/Audio/Camera
TV/Audio/Camera
¥30
Consumer electronics
Home electronics
Home electronics
¥30
Consumer electronics
Home electronics
Refrigerator
¥30
Consumer electronics
Home electronics
Washing machine
¥30
Consumer electronics
Home electronics
Vacuum cleaner
¥30
Consumer electronics
-
Health care
¥30
Consumer electronics
-
Cookware
¥30
Consumer electronics
-
Beauty care
¥30
Consumer electronics
-
Air cleaner
¥30
Consumer electronics
-
Consumer electronics
¥30
PrediX DATA
(13/15)
Page 18
Category
Detail Category
Product Name
CPMFee
Senior Citizens
-
Trips for Seniors
¥30
Senior Citizens
-
Elderly care
¥30
Senior Citizens
-
Senior Citizens
¥30
Society
-
Welfare
¥30
Society
-
Volunteer
¥30
Society
-
Social problem
¥30
Society
-
Politics
¥30
Society
-
Law
¥30
Society
-
Energy/Environment
¥30
Society
-
Economics
¥30
Society
-
Society
¥30
Real estate
-
Rent
¥40
Real estate
-
Home improvements
¥40
Real estate
-
Real estate dealings
¥40
Real estate
-
new residence
¥40
Real estate
-
Interior
¥40
Real estate
-
Housing equipment
¥40
Real estate
-
Luxury condominium
¥40
Real estate
-
Single-family house
¥40
Real estate
-
Custom-built house
¥40
Real estate
-
Condominium Apartment
¥40
Real estate
-
Real estate
¥40
PrediX DATA
(14/15)
Page 19
Category
Detail Category
Product Name
CPMFee
Career
-
Temporary Employment
¥30
Career
-
Part-time
¥30
Career
-
New graduate
¥30
Career
-
Job change
¥30
Career
-
Employment
¥30
Career
-
Career
¥30
work
-
Welfare/Nursing care
¥30
work
-
OL
¥30
work
-
MR
¥30
work
-
Medical care
¥30
work
-
IT
¥30
work
-
Work
¥30
work
-
Business startup/Business management
¥30
work
-
Architecture
¥30
work
-
Accounting
¥30
PrediX DATA
(15/15)
Page 20
Category
Detail Category
Product Name
Skill development
Qualifications
Civil service exam
¥30
Skill development
Qualifications
Care manager
¥30
Skill development
Qualifications
Architect
¥30
Skill development
Qualifications
Qualifications
¥30
Skill development
Language
Studying abroad
¥30
Skill development
Language
Korean
¥30
Skill development
Language
French
¥30
Skill development
Language
English
¥30
Skill development
Language
Chinese
¥30
Skill development
Language
Language
¥30
Skill development
Business
Sales force
¥30
Skill development
Business
MBA/Business school
¥30
Skill development
Business
Marketing/Consulting
¥30
Skill development
Business
Leadership
¥30
Skill development
Business
Business skill
¥30
Skill development
Business
Business manners
¥30
Skill development
Business
Business
¥30
Skill development
¥30
Skill development
-
※上記リスト以外にもご要望がありましたら是非お問い合わせ下さい。
CPMFee
BlueKai
アメリカを中心にデータ収集をおこなっているデータベンダー。
主に海外サイトの訪問・検索履歴を元にしたセグメントを作成。
海外サイトを訪問した日本人のようなユーザーだけではなく、日本のサイトを訪問した海外ユーザー
（日本人以外含む）もセグメントに含まれている可能性があります。
データソースについて
 年齢・性別…ユーザーの自己申告を基に得たデータ
 興味・関心…サイト行動履歴を基にしたセグメント
※次頁のリストは代表的セグメントです。
その他のセグメントをご要望の際はご相談ください。
BlueKai
(1/2)
Page 22
Element ID
Category
Segments Name
Data Fee
Element ID
Category
Segments Name
449322
Apparel_Shopper
449365
Entertainment
449323
Apparel_Shopper_Womens
468386
Movie
468382 Apparel
Apparel_Accessories
449355
Comedy
449383
Casual
449356
Film&Television
449321
Casual accessories.
449256 Entertainment
Games
449296
Auto_Intender
449257
Music
449314
Auto_Parts
449258
PopCulture
449190
Motor_Sports
449259
Reading
449379 Auto
Motorcycle
449260
Hobbies
449267
MotorVehicles
449261
Baby
449268
MotorVehicles-Autos
449264
MothersDay
449152
NASCAR_Fan
449186
467579
Industry_Media
466341
467580
Industry_Software
449378
Parents_Sign_up
467588
Industry_Services
466331
Parents_shopping for
467595
Industry-Retail
449385
Business_Traveler
449315
Investors
449367
Industry-
449262
449252
Business&Finance
449291 Health
Health_Seeker
449253
PersonalSavings&Investmen
449357
Do-It-Yourselfers
449255
Stocks&Bonds
449370
468545
Credit-Card-Holder
466120
Online_Daters
449172
FinancialProducts
449374 Internet
Internet&Online
449160 Demographic
Demo_Age_65+
451389
Mobile_Wireless_Intender
449161
Spanish_Language
449266 Tech
SEARCH-Mobile_Wireless
449361
467587
468540
Biz&finance
Education
¥50
449292
Family
Food
Game
Home
Data Fee
Parents_behaviors
Fathers_Day
Cooking
Food&Drink
Online_Gamer
Active_Gamer
Home_Improvement
Academic_Minded
449319
OutdoorActivities-Boating
449295
Electronics_Shopper
468391
OutdoorActivities-Fishing
449363 Electronics
Electronics&computers_Sho
449270 Outdoor
OutdoorActivities-Golf
449333
SEARCH-Electronics
449272
OutdoorActivities-Hiking
449273
OutdoorActivities-Hunting
¥50
BlueKai
(2/2)
Page 23
Element ID
Category
Segments Name
449274
Cat_Lovers
449275 Pet
Dog_Lovers
449353
Pet_Lovers
449354 Politics-Society
Politics&Society
449352
Mortgage
449276
Real Estate
Real_Estate
449362
CPG
449254
CPG-Food&Beverage
449195
Retail_behaviors
449201
Smartphones
449382
Retail_Shoping
449224 Shopping
Retail-Electronics
449237
Retail-Entertainment-Tickets
449238
Retail-Gifts
449247
Retail-Furniture
466328
School_Item_Shoppers
451366
Shopping_Coupons
449380
449375
449384
466344
Social
Sports
News
Social
Hard_Sports
Olympics
450708 Sweepstakes
Sweepstakes
449293
Technology
449326
Tech
449345
449342
468815
Computer_Shopper
International_Traveler
Travel
Data Fee
Traveler-Flights
Traveler-Adventure
449279
Traveler
449369
Makeup_Cosmetics
449372 Women
Trendy_home&garden items
452307
ValentinesDay
¥50
Site Category Targeting
Page 24
媒体カテゴリーを指定しての配信が可能。
コムスコア社のデータ（Media Metrix/Segment Metrix）を元に、媒体カテゴリーを構成。
Media Metrix/Segment Metrixとは、ネットユーザーのオンライン行動をセグメント別に見ることが出来るツールです。
このツールを用いて、訪問頻度および滞在時間の長いアクティブなユーザーが多く訪問するサイトを抽出し、各媒体カテゴリーを構成しています。