Transcript Document 7883848

eScape – online audience profiling
A free service, offered by InSites Consulting to online media worldwide.
Content
About eScape
What is your benefit ?
What is our benefit ?
Research process
On-site recruitment of respondents
Flexible system of data collection
Reporting of research results
Portfolio planner
Media planning tool
eScape serves a variety of purposes
Technical implementation
About eScape
eScape is a free audience profiling solution,
offered by InSites Consulting to online media
worldwide
Demographical
eScape aims at collecting tangible data on 3
different levels through on-site surveys



Age & gender
Income
Education
Socio-demographical research
Attitudinal research
Behavioral research
The collected data is ready-to-use for marketing,
sales and planning purposes
Targeting
2.0
Attitudinal
Behavioral
Brand loyalty
Online search
Values & beliefs
Product interest
Cross media
Brand awareness
What is your benefit ?
… as an ad network ?
 Back up sales efforts with convincing figures
 Enrich marketing with whitepapers, charts, reports, ...
 Support media planning with a broad dataset for targeting
 Create an added value for your publishers
... as a publisher ?
… as an agency or advertiser ?
 Measure site satisfaction and benchmark with the
Base media planning andy buying decisions on a large
competition
range of profiling variables
 Use profiling insights to further optimize contents and
Define target groups in great detail and find the best sites
structure for the audience
and networks for the media plan
What is our benefit ?
… as a market research
company ?
 The possibility to release market
reports based on aggregated data
 Recruit new members for our online
research panel by means of a double
opt-in at the end of the survey. People
who subscribe can be invited by us in
the future to take part in other types of
market research projects, which we
conduct for clients as Coca-Cola, Sara
Lee, Masterfoods etc.
Research process
On-site recruitment of respondents
Sample representativity...
...is guaranteed by built-in capping or capping set on ad server.
Non – intrusiveness towards visitors...
...thanks to a built-in cookie system, which ensures that the invite will
not be shown to people who have recently particpated OR rejected the
invite on any site using eScape.
High click-through rates...
...are achieved by branding the invite with the site logo and offering an
incentive. Upon their request, large partners can benefit from a
customized survey layout.
Research process
Flexible system of data collection
Modular composition of the survey
Fixed structure
 Over 15 ready made question sets constitute the building blocks
Page 1 covers socio-demographics & site satisfaction
of the survey.
Page 2 offers the following question sets in rotation:
Limited survey length
 Automotive –
the largest sector in online advertising
 Internet search – answering the question ‘what does my
audience use the internet for?’
 Cross-Media –
answering the question ‘which other media
does my audience consult?’
Page 3 can include different optional questions sets.
 A rotation of the question sets limits the survey to max. 3 pages.
 Mobile, B2B, Travel, Sports, etc.
If more than 3 optional sets are activated, these are put in rotation to
limit the length of the survey
Specific research needs
 A custom question set can be set up, to meet specific research
needs of a permanent or ad hoc nature.
Demo material is available in the demo section of
our portal site. Select country and click through
on the different research themes, to get an idea
of what the question set looks like.
Research process
Reporting of research results
Real time online reporting
 Research results are available for analysis in an easy to use online
reporting tool.
Specific features
Analysis of data on network-, channel- or site level
Frequencies, comparisons, crossings
Benchmarking possibilities
Easy data exports into xls or xml
Easy export of visuals into png, pdf or jpeg
Demo material is available in the demo section of
our portal site. Select country to get login and
password. Then, log in to the reporting tool in the
box on the left and try it out.
Portfolio planner
Define detailed target groups based on
 Basic socio-demographical variables
 Extended profiling variables
Portfolio planner
 Check in your network which sites & channels offer the best
penetration for the defined target group
Media planning tool
A media planning tool
 In some markets, InSites Consulting offers a media
planning tool to agencies and advertisers.
 Data is only shared in this tool upon explicit
authorization of our partners.
 The tool checks across the market which ad networks
can deliver the right audience with their sites &
channels.
eScape serves a variety of purposes
Sales & marketing
 Include extended profiling data in your rate cards, media kits and sales presentations
 Share your data in the media planning tool
 Spot new sales opportunities by actively analyzing research results on the consumer profile of site audiences
Targeting
 Get an overview of which sites offer the best representation of a certain target group
Website optimization
 Data on site satisfaction can be used to further optimize content and structure of the site
 The profiling insights can be used to create better engagement with visitors by knowing more about them
Technical setup
Technical implementation...
…is as easy as copy-pasting a snippet of javascript code in the source of any webpage or trafficking it through an ad server.
Account setup…
…can be completed after communication of the following details.
Site URL
Label – the name of the website, as you would like it to appear in reporting
Partner ID – your unique ID in case you would like to traffic the script through your ad server
Country & Language – in case a site is available in several languages, please use separate rows
Category – (optional) describes the content of the site, to filter on category in portfolio & media planner
Targeting themes – choose per site, which optional question sets you would like activated on the 3rd page
A test case…
…is easily set up and a great way to make a quick evaluation of our service!
Some references
“InSites Consulting provides us with in-depth profiling information on nearly all sites of our European portfolio. Using InSites
Consulting as a third party, we are able to provide more trustworthy and up-to-date information to the market and, as a result,
can deliver a better service to our site partners and advertisers. I am really impressed with InSites’ flexible attitude and
the scope of services offered to us.”
Karina Curley - European Research Manager for AdLINK
“I must say, I´m deeply contented with your service. Set up and interpretation of the survey is really easy and the support is great ;-)
It´s nice to hear that you involve your partners to improve your service.”
Jörg Schriefl - Marketing Manager for Hi-Media Germany
Sam Berteloot
Managing Partner
[email protected]
Tel. +32 9 269.16.05
Mobile +32 496 23.29.21
Veerle Van Hoecke
Business Development
[email protected]
Tel. +32 9 269.14.31
Mobile +32 484 925 666
[email protected]
www.insites.eu
Evergemsesteenweg 195
B-9032 Gent
Belgium
Tel. +32 9 269 15 00
Fax. +32 9 269 16 00
Regus Rotterdam Brainpark
Lichtenauerlaan 102-120
3062ME Rotterdam
The Netherlands
Tel. +31 10 204 56 71
Fax. +31 10 204 55 55
London & Geneva offices planned for 2009!