Transcript Innocent Ad or Subliminally Suggestive?

Innocent Ad or Subliminally
Suggestive?
How would you respond to online
outrage?
This Flickr photo taken of
a Target billboard in Times
Square was viewed over
19,000 times on Flickr
alone before spreading to
blogs and other social
media news sites.
Target’s Response
Good Morning Amy,
Thank you for contacting Target; unfortunately
we are unable to respond to your inquiry
because Target does not participate with nontraditional media outlets. This practice is in
place to allow us to focus on publications that
reach our core guest.
Not So Good.
• The outrage spread faster on the web.
• Major news sources eventually got around to
covering the online controversy.
• More people receive their news from social
media sites than the New York Times, CNN,
and “traditional” news sources.
• Welcome to the 21st Century where one blog
entry can create a PR disaster for your
organization.
Who uses Social Media?
Teens
(12-17)
Gen Y
(18-32)
Gen X
(33-44)
Younger
Boomers
(45-54)
Older
Boomers
(55-64)
The Silent
Generation
(64-72)
Go Online
93%
87%
82%
79%
70%
31%
Send Instant
Messages
68%
59%
38%
28%
23%
18%
Use Social
Networking
Sites
65%
67%
36%
20%
23%
4%
Create a
SNS Profile
55%
60%
29%
16%
9%
4%
Read Blogs
49%
43%
34%
27%
25%
15%
Create
Blogs
28%
20%
10%
6%
7%
6%
Watch
Videos
Online
57%
72%
57%
49%
30%
14%