Transcript Members – Faculty Advisor Brenda Harger Serena Lam

Members
Brenda Harger – Faculty Advisor
Serena Lam
(Patrick McKiernan)
Timothy Price
Christopher Spiller
Goal
• To incorporate technology within a
theatrical environment without using it as a
special effect.
Clients
• Ensemble Studio Theatre (Chris Smith)
• Sloan Foundation (Chris Smith)
• Entertainment Technology Center
Client Needs & Desires
• Originally:
To produce another interactive theatre
experience and remount Virtual Meditation # 1
• Evolved into:
Produce new play,
Remount Virtual Meditation # 1
Showcase as many ETC projects as possible
Target Demographic
• Capture people besides the traditional
theatre community.
• New Yorkers 18 – 50, who are interested
in experimental theatre, interactive art, or
are looking for alternatives to traditional
theatre
Schedule
Magic Mirror Dev
Sign up Plug & Play ETC Projects
Work with playwright
Design New Play
NYC Rehearsal Trip
Prepare other ETC projects
Develop New Play
Pack & travel to NYC
Load-In to EST
Rehearsal
PERFORMANCE
Load-Out
Document & Restore
ICEC
Design Concepts
• Original:
New piece and Remount VM # 1
• Interim:
Full Building Experience
• Final: {video}
Lessons Learned
• Stay within scope. Client hungry to use every
piece of technology we had produced here and
we bought into it.
• Have clearly defined contracts
• Set Deadlines with Client
• Define Space with Client and Team
• Define PR Responsibilities
• How can the ETC hold its clients accountable?
Lessons Learned Continued
• Self-sufficiency is key.
• You need to have a final script before you
can design the experience.
• The Theatre has a history of chaotic
working environments and insufficient
planning.
Challenges of ‘New Works’
• In our opinion, the script was late and bad
• Linear script with three pockets of
interactivity
• The playwright was philosophically
opposed to our notion of interactivity
More Challenges
• Made a very good attempt to find a
unifying metaphor with the completion of
Susan’s piece.
• Playwright was not interested in working
with us, she wrote another play while in
Pittsburgh.
• Full Spectrum became a series of arbitrary
technology demos in a building.
Thank You
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ETC Students & Staff
Brand Experience Lab
American Technologies
DeLora Whitney
Nate Jones, Billy Mitas, Jennifer Spiller,
Sean Robertson, Lawrence Yu
• EST Interns
I.C.E.C.
• We are currently coordinating the I.C.E.C.
conference at CMU on May 8th – 10th.
Questions
• ?