Data Company - Bloomberg Group 6

Background

Bloomberg L.P.

is an information services, news and media company

Bloomberg.com

 top five most visited sites in the U.S. for financial news and information

Target Customers • Clients 1.central banks 2.investment institutions 3.commercial banks 4.government offices and agencies 5.News organizations

How Bloomberg make money?

• They make money by offering information services, news and media to customers around the world.

How Bloomberg make money?

• data • analytics • electronic trading • straight-through processing tools • instantaneous access to real-time financial data • transform the securities business and leveled the playing field between buyers and sellers.

Bloomberg products & services 3 main products & services: a. Bloomberg Media b. Bloomberg Roads Show c. Bloomberg Professional Services

Bloomberg Media

Bloomberg media • provide news and data through television networks, radio stations, the Internet, and magazine. • make money by providing investment strategies, commentary and insights to the global market. - e.g. they publish magazines and books for individual investors , financial professionals, entrepreneurs and financial advisers.

Bloomberg Road Show • Advertise new financial products in multimedia • Make money from stock issuers and underwriters by providing a place for their advertisements. • For example, Bloomberg offer multimedia service package like synchronized audio, slides and video over “Bloomberg Professional service” or the Internet.

Bloomberg Professional Services • core business for Bloomberg • service available 24 hours a day to more than 260,000 professionals over 100 countries • provides 2 important services:

Bloomberg Professional Services 1. Real-Time Tools - clients can monitor risk exposure, utilize pricing models to evaluate long-term and short-term performance of their portfolio .

Bloomberg Professional Services 2. Bloomberg Tradebook • global electronic agency brokerage • connect directly to over 20 markets and access trading capabilities on over 65 markets in 54 countries • provide advanced trading tools  help customers seek better executions for equity and fixed-income securities instantly

Bloomberg Professional Services

Bloomberg Professional Services • make money: -allow the investors to transact and acquire market information in a convenient method for one single price.

-provide the necessary software for installation and access to the services offered on their web site: http://about.bloomberg.com/blpsupport/profsuppor t.html

• Fee:US$1,640 of each terminal per month.

(around HK$13,000)

Conclusion • As a financial practitioner, Bloomberg is a essential tool for us.