Transcript The CASE For Women’s Enterprise

Where Are You Now with
Women’s Enterprise?
The CASE
Do you disaggregate client statistics by
gender, ethnicity, disability and any other
under-represented or disadvantaged group?
For Women’s Enterprise
Are at least 40% of your clients women?
The Workshop Experience
Is the organisation able to provide the
following services, including the option of
women-only support?
• Pre-enterprise training or counseling
• Business training or counseling
• Help in accessing finance
• ICT Training
• Networking or mutual support
groups
These are three of the twelve core
standards for Business Support Providers
as developed by PROWESS to create a
framework for the assessment of best
practice.
These twelve core standards are covered in
the workshop and provide a platform for
ensuring that your services are women
friendly.
IN ASSOCIATION WITH
Esteem is the
appointed co-ordinator
for The Case for
Women’s Enterprise
workshops.
Promoting Women’s Enterprise Support
®
INVESTOR IN PEOPLE
Esteem Ltd
For further information contact:
Lorna Mackenzie
Seonaid Carr
[email protected]
[email protected]
538 Paisley Road West
Glasgow
G51 1RJ
Phone: 0141 427 7888
Fax: 0141 427 7887
“I believe this is a critical issue, not just for
our economy, but for society as a whole.
Women must have the opportunity to fulfill
their potential - our country cannot continue
to thrive without the enterprise and creativity
they offer.”
Patricia Hewitt, Secretary of State for Trade and Industry and
Minister for Women (2003)
The CASE for Women’s Enterprise
The CASE for Women’s Enterprise
The CASE for Women’s Enterprise is a facilitated
workshop experience with accompanying Toolkit
comprising a set of structured booklets and
reference materials.
There is a 1 day and a ½ day Workshop option.
This Booklet describes the 1 day Workshop.
The ½ day facilitated Workshop is designed for
key individuals who are experienced in the field of
Women’s Enterprise. It provides an opportunity
for them to come together to discuss and agree
the Strategic Direction for Women’s Enterprise in
their region. It also affords the opportunity to
share the experience and good practice.
The 1 day Workshop is intended to provide basic
guidance and ideas on how to support women
starting and growing businesses more effectively.
It consists of eight elements highlighting the key
stages of entrepreneurial development and the
key issues for women.
Target Audience
The CASE is principally aimed at mainstream
Business Support Providers, such as Business
Link and Enterprise Agencies. Participants may
have limited experience of providing targeted
services and may not have previously considered
segmenting their client needs using a gender
perspective.
Workshop Objectives
• To provide an overview of The CASE and its
context
• To give the delegates the tools and
knowledge to work effectively with women
• To understand the structure and purpose of
The CASE
Workshop Overview
 9:00 Registration and Coffee
 Welcome and Introductions
3 Developing the plan: Pre-start up
In the business planning stage creating a visible plan
and reaching the point where the business is ready to
start represents a major challenge.
4 Building for the future: Development and growth
Developing and growing a business brings a different
set of challenges and this element examines some of
the particular issues women face at this stage.
 Buddies
Coaching and Support Networks
This element highlights the different roles a business
advisor can play in helping women establish effective
support networks
 Why The CASE?
 Contents of The CASE
 “Where Are You Now”
 Matching The Needs
Effective Business Support
Understanding the particular needs of women considering
self-employment or starting a business is essential to
providing effective Business Support.
 4 Stages of Growth
1 Lets Start at the Beginning: Pre-pre start up
The challenges faced by women at the pre-pre start up stage
are highlighted.
2 Ready to go: Start up
Deals with the transition into actually starting a business or
becoming self employed.
 Money
Access to Finance
One of the key barriers at both the start up and
growth stages of a business. This element identifies
issues around finance and examines the options
available.
 Strategy for Women’s Enterprise
Strategy for Women’s Enterprise
This element helps to set the Business Support
Provider up for success when working with women in
enterprise.
 Review
 4:30 Finish
Lunch will be served at 12:45