Transcript What is necessary to successfully put abstract strategy papers into concrete

What is necessary to successfully put
abstract strategy papers into concrete
action ?
Wilma de Koning
WSAN Madrid
November 16th 2006
Presentation
• Tilburg University
• Case ‘The international campus’
• Lessons to be learned
Tilburg University facts & figures
• Founded in 1927 as a Catholic Business
School
• 11,500 students (2,600 of whom are firstyear students)
• 1,300 employees (fte), 120 of whom are
professors
• 30,000 alumni in total
• 1,000 PhD degrees in total
• 1,500 graduates per year, 50 PhDs, and
1,750 scientific publications
• turnover EUR118 million, of which EUR 28
million from contract research and contract
education
Rankings and achievements (1)
• # 1 in Europe in Economics (European
Economic Association)
• # 3 in Europe in Business Research
(School of Management of the Univesity of
Texas)
• # 1 in Europe in Der Spiegel in 1998
• # 4 in Europe (according to the Social
Science Research Network)
• # 1 worldwide with the most international
Executive MBA
• # 11 in the world in Executive MBA
programmes
Structure of Tilburg University
Board of Governors
Doctorate Board
Executive Board
University Council
University Labour
Representation Board
Secretary General/General MD
Faculty of Economics and
Business Administration
University Office
Tias Business School
Faculty of Law
Office of Economic and
Administrative Affairs
Institutes
Faculty of Social and
Behavioural Sciences
Facility Services
Faculty of Arts
Library and information
services
Faculty of Philosophy
IT-Services
Tilburg Faculty of
Theology
Office of Student Affairs
Univers
university paper
Case
The International campus
University Level
Strategy (abstract)
• A European Leader in Economics,
Business, and Law
> Socially sustainable solutions
> Academic freedom
> Innovative
> Excellent education and research
> Inspired by a rich tradition
> Attention for ideology in relation to
science
International Strategy: Why ?
• External factors:
> The need for cross-cultural understanding and
meaningful international networks
> The need for more globally relevant curricula
• Internal factors:
> For universities to strive to be among the best,
they need to recruit the best students
irrespective of their nationality
> The labour market is increasingly international
and mobile
> Quality
International Strategy: What ? (1)
• More (under) graduate programmes in English
• More dual degree programmes
• Recruitment of more international:
> Degree seeking students
> PhD’s (> 50% international)
> Exchange students
> Free-movers
• More international staff
• The encouragement of more international
structural cooperation agreements
International Strategy: What (2)
• Recognizable international position in Social
Sciences and Humanities
• International cooperation with over 150 universities
worldwide
• 38 undergraduate and graduate programmes
taught in English:
> Economics and Business
> Law
> Social Sciences
> Communication and Culture
> Liberal Arts (2008)
International Strategy: What ? (3)
• Growing international exchange (2006):
> 210 foreign staff
> 850 international students
• 550 degree seeking
• 300 non-degree seeking
> 300 outgoing exchange students
> PhD students (>50% international)
Moving towards an International
Campus (1)
The other side of the international ambitions;
English taught programmes  teachers ?
Services offered in English
University Paper in English ?
Cultural differences
Student associations
Signs on the campus
The City of Tilburg
Moving towards an International
Campus (2)
……that Students and Staff,
national and international, feel
welcome and at home at Tilburg
University……
Moving towards an International
Campus (3)
• Action Plan
• Monitoring
• Results
Action Plan
How to formulate an action plan ?
• Other universities
• Interviews with:
> (inter)-national students and staff
> Key-players (scientific and non
scientific staff)
Action Plan – responsibilities
• Execution of the plan
Head of the International Office
• Plans in the Educational field Rector
• Plans in the fields of services and
infrastructure  Secretary General
Communication (1)
Documentation
• Inventory of official documents
• Inventory of criteria
• Decision on English and/or Dutch
Communication (2)
Informing & commitment
• Creating commitment
• Organising meetings
• Listening to different opinions
Adapting Programmes
• All Programmes in English unless….
• Criteria for adapting
• Choice by faculties
• Decision in 2006/2007
• Implementation finished in 2010/2011
English proficiency
• English for teachers
• English for students: international and
domestic
• English for non-academics
Dutch Language
• Dutch for international employees
• Dutch for international students
Intercultural skills
• Teachers: international and domestic
• Students: international and domestic
• Intercultural meeting place
• International student organisations
Services
• Inventory of services to international
employees and students
• Criteria for English and/or Dutch
• Decision on implementation and support
system
Monitoring
• Report about the progress
(In relation to the approved action plan)
• Time schedule
• Adjust the action plan if necessary !
• Be honest …
• Budget…
Results
• Language document (English and Dutch)
• Signs on the campus bi-langual
• Criteria English taught programmes
• Decisionmaking about which programmes
will be English taught and when
• Documentation
Lessons to be learned
•Be concrete (action plan)
• itemize the total plan
• define the results
• report about the progress
•Responsibilities
•Monitoring
•Communicate with :
•The Management on all levels
•The people who have to do it
•Celebrate the results /successes
•Talk about the things that don’t go well
Q&A
?
Thank you for your attention !!
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