Document 7591084

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Transcript Document 7591084

10 things I’d LOVE about you
cum se construieste o relatie online
web 2.0 ?
cf wikipedia
web 2.0
= genuine interactivity
= dialog
= posibilitatea crearii unei relatii cu consumatorul
vrei sa ma cunosti.
[nu, nu e o intrebare]
Intreaba-ma lucruri importante,
nu doar numele si adresa de
e-mail!
vrei sa ma asculti?
Pepsi.ro – forumul folosit ca modalitate de a
discuta cu consumatorii in promotia de fotbal
Daca ma asculti, poti sa
transformi o experienta
negativa intr-una pozitiva.
[eu o sa povestesc oricum tuturor ce mi s-a
intamplat!]
Consumerist.com
urmareste povestea unui client nemultumit de Apple
fii sincer!
FLOG = fake blog
•
Where'd my comment go? I merely suggested that Elite Beat Agents would
be a better game for people.
•
This is retarded. As a gamer who is part of Sony's target audience I'm
AllIWantForXmasIsAPSP.com (Sony)
autori: “Charlie” & “Jeremy”
insulted not just by the integrity of this website, but that this reflects how
intelligent Sony's marketing department thinks I am.
•
Well done , your appalling standard
embarrassing to own one of your products.
of advertising has made it
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This fake cool
family wedding.
•
•
How many consumers has this website activated so far?
Activated or Pissed off and insulted?
•
The funniest part is that they are speaking some kind of hip-hop-net-speak
that nobody actually uses, at least nobody who would buy a PSP.
•
Does some guy hi up in a sony office really think 'This is what kids think is
cool!' Jesus...
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First...I better not get added to a mailing list for giving my email address.
vibe is as pathetic as an old uncle dancing to hip hop at a
Second...Sony...PLEASE stop trying to be 'hip'. Please
START
focusing on product and games and opening a REAL
dialogue with your users to make your gaming products better.
incanta-ma!
Reversa - see more side effects
Winner Cannes 2007 - Gold Cyber Lion
www.seemoresideeffects.ca
Please take a few moments to discover the
full range of Reversa anti-aging skin
products.
But be warned… there are some rather
startling side effects!
fii interesant!
challenge me
make me see things in a different way
let me get involved
artofoffice.com
discussions about using Mac Office, from tips & tricks to philosophies & big ideas.
vino acolo unde sunt eu
Universal Music @ Youtube
Target @ Facebook
nu reinventa roata
Night Driving by Golf
www.night-driving.com
With special appearance by
jumpcut.com
Google Maps
uimeste-ma!
Nu ma intreba ce vreau.
Just wow me.
www.nikesupersonic.com
takes you straight to
http://www.myspace.com/NikeSupersonic
(no standalone website!)
invata sa-ti pese!
de lucrurile de care imi pasa si mie
www.yourworldyourpepsi.com
•
•
•
Pepsi USA demonstreaza ce face
concret pentru mediul inconjurator
ofera sfaturi
da posibilitatea consumatorilor sa se
implice
fii curajos!
Smirnoff Tea Partay
Cannes Cyber Lions – Gold Cyber Lion
www.teapartay.com
VIRAL = transmis de la consumator
la consumator
Viral NU este sinonim cu ONLINE!
Dove Evolution
Cannes Cyber Lions – Grand Prix
www.teapartay.com
… si vom trai fericiti pana la adanci batraneti
multumesc!
:-)