Transcript Brainstorming on GTM for Latin America Mexico and Brazil Orlando A. Moreno

Brainstorming on GTM for
Latin America
Mexico and Brazil
Orlando A. Moreno
[email protected]
408.656.2498
Overview
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The Global Ticket Machine a world-wide
electronic hardware and software system
designed by IBM that provides the core
technology to drive ticket sales and venue
entry solutions.
Kiosks, Turnstiles and Point-of-sale devises
are part of the integrated system
Orlando Moreno
[email protected]
408.656.2498
Features & Benefits
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The GTM System utilizes a rechargeable and
reusable membership card which contains an encoded
magnetic strip which allows the event-going consumer
to gain access to the venue and also acquire goods and
services within.
Membership card is pass-code protected for the
security of the consumer.
Consumer uses his own pin number to access
information tickets, merchandize and concessions
contained in the GTM system that he/she prepurchased.
Orlando Moreno
[email protected]
408.656.2498
Benefits of venue operators
The GTM System offers a massive
data base to venue operators that
can be used to track accounting
and administrative procedures that
will minimize costs and facilitate
revenue tracking.
Benefits to the consumer
Lost or stolen tickets are a thing of the past. Consumers can
use their credit card used to purchase tickets , merchandize
and concessions even if they have lost their GTM
membership card. If the consumer purchased card at venue
with cash, and that card is lost or stolen, consumer can gain
access to venue and pre-purchased information simply by
providing their name and presenting an I.D. card at customer
service.
Penetration Strategy for Mexico
and Brazil.
Aztec Stadium (Mx)
capacity 106,000
 Mario Filho Stadium
(Brazil) capacity
122,268
* Estadio Universitario
(Mx) capacity 70,000
350,000
300,000
250,000
Mex
Bra
Mex
200,000
150,000
100,000
50,000
0
Capacity
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Orlando Moreno
[email protected]
408.656.2498
Applications
The GTM System can be integrated into the
marketplace not only in stadium and
auditorium settings, but has a plethora of
applications in the Airline, Hotel and Hospital
industries. To bring the entertainment world
at ready access to the GTM Membership Card
holder.
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Orlando Moreno
[email protected]
408.656.2498
Specifications
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The GTM System can be described as a
network medium to facilitate the
entertainment needs of the consumer by
making the process more convenient through
its membership card.
The challenge is to introduce the system to
the marketplace in various sectors that
encompass a broad entertainment spectrum.
Orlando Moreno
[email protected]
408.656.2498
Pricing
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For a large stadium the approximate price for
the entire GTM system will range from
$500,000 to $750,000 U.S. dollars.
However, as a sales incentive we will offer a
rebate on full hardware installation at the
venues if the system is installed within 12
months of the initial offer.
Orlando Moreno
[email protected]
408.656.2498
Availability
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GTM will be made available to install not
sooner than August 1st, 2002.
Sales personnel will utilize all available
techniques to disclose GTM to clients.
However, all preliminary requirements to
embark on this operation must be in place.
Full registration of international patents and
Licenses, sales presentation materials and
other requirements pending.
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Orlando Moreno
[email protected]
408.656.2498