Transcript Growth Team MembershipTM 2012 Program Overview Contents Defining Growth Team Membership™ The CEO’s Growth Team Why GTM was established GTM Value Proposition Research Deliverables About Us What is Growth.

Growth Team MembershipTM
2012 Program Overview
Contents
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Defining Growth Team Membership™
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The CEO’s Growth Team
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Why GTM was established
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GTM Value Proposition
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Research Deliverables
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About Us
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What is Growth Team MembershipTM (GTM)?
GTM is an annual subscription program that supports the individual members of a CEO’s
executive team in achieving the company’s top-line growth objectives. Specifically, GTM helps
address the internal challenges individual executives face within their respective functions.
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GTM supports the CEO’s Growth TeamTM
Frost & Sullivan’s research indicates that CEO’s most often rely on
eight key executive roles to shape and execute their growth strategy
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GTM was established because CEOs are unhappy!
Almost three-quarters of CEOs are dissatisfied
with their companies’ growth efforts
56% feel internal challenges to growth are greater
than external challenges
A majority of CEOs believe their executive teams
cannot implement corporate strategy at best
practice level.
CEO dissatisfaction with level
of company’s growth
Satisfied
28%
Dissatisfied
72%
N = 275
CEOs explain this as insufficient “bench strength”
among their market-focused executive teams
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An Unrivaled Value Proposition to Drive Growth
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GTM’s Value Proposition
Live and Virtual Growth Events
Executive MindXchanges
Share experiences and solve
problems with functional peers and
thought leaders in a highly interactive
environment
Chairman’s Series on Growth Podcast
Join a one-hour session—hosted by
Frost & Sullivan Chairman, David
Frigstad—to learn about proven tools
and techniques to address the key
corporate growth challenges
“Ask the Thought Leader” Webcast
Take part in a presentation of a best
practice guidebook that includes a
Q&A session with the executive who
developed the profiled best practice
Growth Implementation Research
Growth Process Toolkits
Access implementation manuals that
synthesize Frost & Sullivan’s best
thinking on how to effectively execute
each of the 10 key growth
processes—from M&A to new product
development
Best Practice Guidebooks
Learn how to implement a best
practice from these step-by-step
illustrations of how profiled companies
solved a pressing business challenge
Career Insights
Benchmark against your peers and
explore their most pressing
challenges utilizing the results of our
annual executive priorities surveys
Growth Services
Growth Strategy Dialogues
Engage with a senior Frost &
Sullivan growth strategy consultant
in a one-on-one meeting to
evaluate and enhance your growth
strategy
Client Councils
Benefit from focused discussions
with your account team to ensure
you derive the greatest ROI from
your GTM membership’s research,
events, and services
PeerConnect
Expand your network through a
searchable, Web-based forum that
provides you instant, 24/7 access to
peer executives across the globe
Growth, Innovation and Leadership
Congress
Engage with senior executives and
thought leaders to explore the best
practices, strategies, and processes
that will accelerate your company’s
growth rate
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ROI from GTM Membership
Using ideas and strategies from outside your company and industry will:
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Speed the design and implementation of initiatives by not
reinventing the wheel
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Save money and reduce risk by avoiding mistakes made by peers
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Stimulate problem solving with a cross-industry perspective
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Improve company performance and productivity
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Accelerate professional and career development
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GTM Research—A Foundation in Best Practices
GTM research develops Best Practice Guidebooks (BPGs)—step-by-step illustrations of
how a specific company solved a pressing business issue. GTM Consulting leverages the
principles and insights from the guidebooks to address other clients’ specific challenges.
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Growth Process Toolkits
Growth Process Toolkits
present Frost & Sullivan’s best
work in a step-by-step
implementation format. This
research features proven
processes, tools, and templates
to successfully manage risks
and apply best-in-class
implementation approaches.
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GROWTH PROCESS
TOOLKIT
KEY TOOLS
Mergers & Acquisitions
Sector Scorecard
Value Chain Presentation Template
Geographic Expansion
Regional Needs Assessment
Tax Rates and Rules Table
New Product Development
ROI Calculation Template
New Concept Opportunity/Fit Matrix
New Product Launch
Channel Reach/Clutter Matrix
Marketing Budget Planning Template
Competitive Strategy
Competitive Response Taxonomy
Threat Assessment Scorecard
Distribution Channel
Optimization
Distributor Report Card
Existing Channels Audit
Vertical Market Expansion
Strategic Options Grid
Market Size Estimation Template
Strategic Partnerships
Strategic Partner Needs Assessment
Partner Alignment Audit
Customer Strategy
Value Proposition Design Template
Lead Qualification Scorecard
Technology Strategy
Innovation Culture Scorecard
Emerging Technology Price/Quality Matrix
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Our Global Client Base
40+ Offices Provide Perspective, Coverage & Service
By Region
250,000 SME & Global Companies, 2 million executives
Others, 40.0%
North America,
95,000 Companies
Europe
80,000 Companies
Asia Pacific
47,000 Companies
South Asia
11,000 Companies
Latin America
9,000 Companies
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Africa /Middle East
8,000 Companies
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Learn more about GTM
Keith P. O’Brien
Austin Pullmann
Vice President, Global Research
North American Program Manager
(703) 298 7615
(210) 247 2430
[email protected]
[email protected]
Call us toll free: 1.877.GoFrost (1.877.463.7678)
Email us: [email protected]
Visit us online: www.gtm.frost.com
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