Transcript Heinz Stephanie Holtz and Kristen Hamilton

Stephanie Holtz
and
Kristen Hamilton
Heinz
The Heinz Mission Statement:
"THE WORLD'S PREMIER FOOD
COMPANY, OFFERING NUTRITIOUS,
SUPERIOR TASTING FOODS TO
PEOPLE EVERYWHERE."
Heinz History
• First product produced by
Heinz was horseradish.
• Founder Henry John
Heinz put the horseradish
in a clear jar to prove the
quality of his product
• Heinz slogan for quality
horseradish was, “no
leaves, no wood fiber, no
turnip filler.”
Heinz History
• Henry developed Heinz corporation at the
age of twenty five.
• In the year 1869 the idea of eating food
out of a can was unimaginable.
• It was Henry’s dream to change the use of
tomatoes.
Heinz History
• In the year 1919 Heinz died of pneumonia at the age of
seventy five.
• Heinz passed the company on the his son Howard
Heinz.
• Howard developed twenty five factories, and two
hundred smaller factories.
Leading Competitors
• Campbell Soup Company-CPB
• ConAgra Foods Inc-CAG
• Nestlé's.S. A.- ADR
Other Heinz Products
“Heinz Pours It on For Charity”
• On October 24, 2004 William
Shatner joined Heinz , trying to
raise money for charity.
• Charities include: Make A Wish
Foundation, Nerine Shatner
Foundation, and The Mia
Hamm Foundation.
• The celebrity turn out for this
event has raised well over
$45,000.
• Other celebrities that have
appeared to this fundraiser
include: Lindsey Lohan, Mia
Hamm, and Terry Bradshaw.
Bibliography
• Heinz Mission Statement. Retrieved November 22, 2005 from
http://www.heinz.com/jsp/vision.jsp
• Heinz Press Release. Retrieved November 22, 2005 from
http://www.heinz.com/jsp/news_f.jsp?url=http://www.businesswire.co
m/hnz/hnz-prod.shtml
• Reyes, Sonia.(2004, July 3). First National Marketing in 10 Years
Supports New Products. Retrieved November 22, 2005 from
http://neptune3.galib.uga.edu/cgibin/homepage.cgi?style=&_id=a8128c74-1112157084-4172&_cc=1
• Sound File. Retrieved November 22, 2005 from
http://loosemoose.net
• Heinz Fact sheet Retrieved November 22, 2005 from
www.heinz.com/jsp/milestone.jsp
• Heinz History. Retrieved December 1, 2004 from
http://www.heinz.com/jsp/history.jsp