Transcript Things ”You didn’t think about but can’t live without”.

Things ”You didn’t think about
but can’t live without”.
Free market, life cycle adaptable
industrialized building technology. This new
product should be so functionally and
emotionally attractive that consumers will
prefer them for other reasons than
construction cost and yet minimize life cycle.
Our ambition is to:
• Create a premium brand identity of industrialized
buildings.
• Use mass customization to provide more choice
and identity than ordinary buildings
• Use automated tools and rapid prototyping to
provide components in artistic shapes
• Use high tech to provide high performance
components
• Introduce the “Dell of housing”, the missing link
between consumers and component industry
Methodology
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Analyzing the gap between potential and present market products
(the kind of things you never asked for but can´t live without)
Learning from those who has an even harder challenge of the
same kind. (Collecting examples whenever you happen to se
them)
Learning from pioneers in the field. (Collecting examples
whenever you happen to se them)
Visualizing innovations (working with pictures instead of text)
Creating prototypes, models, sketches
Evaluating which solutions provide added life cycle value for
customers and producers
Mapping the road from vision to product
Game rules
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This project is based on management by values:
Valuable for both suppliers and customers
Wauw, Beautiful and attractive, yet stealth
Complete prefab for montage at site
Transportable, easy to situate, removable
Plug&Play, modular, replaceable
High tech ecological almost autonomous (energy, water,
sewage)
• These values are equally important as the specifications
below
Vision & Value
Component
Buildings
Site
Business model
Mobility/adaptability
Modularity
Plug in
Temporary sites
Unbuildable sites
Leasing
Emotional value
Sampling
Personalization
Sea side
Cooperative
Functional value
Self cleaning
Swiss army knife
Autonomous
Robot services
Economical value
Energy efficient
Global market
Designed attraction
Co-investment
Social value
Connecting people
Shared facilities
Neighborhood
Apartment/office
Health/indoor climate
Intelligent
Natural
Lush
Performance
Long term value
Plug and play
Second hand market
City proximity
Updates
Brand value LEGO
Sony
Port Grimaud
Toyota
Exploring
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Values
Users
New functionalities
New adventures
New rooms
Building scenarios
Defining visons & values
Business model workshop
Creating added valuable for
customers and producers
Potential in mobility
Temporary sites
Production
Transportation
Montage/de-montage
Temporary demands
Changing demands
Second hand market
Exploring business models
Financing
Site
Envelope
Interior
Installations
Health/indoor climate
Life cycle
Development
Sale
Leasing
Rental
Service
Technology workshop
High Tech for high performance and
valuable mobile adaptable buildings
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Learning from other industries:
Potential in new technologies
Configuration mindset
Strength trough shape
Geometrical concepts:
Exploring the potential of new technologies from
day 1 in relation to success criteria
• Evaluation of multiple technologies
Production concepts building new
qualities
• Mobile room size modules leased and attached when needed and
returned afterwards.
• Transformer modules unfolding to create larger volume
• Mobile “inner” units rolled in behind the building envelope. We
usually think of cost related to area, but the building envelope area
could be made a lot less expensive if we separate the envelope and
the installation units.
• Finished large system components like walls, roofs, decks with fully
integrated installations and efficient interfaces
• Floating buildings
• Rapid click on building blocks
• On site robots
• On site 3D printer
Public Nordic Workshops
Exploring the frontiers with
creative public
Creative workshops in Nordic countries
• Media
• Architects
• Engineers
• Designers
• Real estate brokers
• Researchers
• Students
Expected participation: 50 persons in each country
Design Process
Visualising the vision
• At this stage in the process we have:
• Scenarios, storyboards , storytelling and idols visualising
the vision
• Business models for buildings as transportable
consumer goods estimating the consumer cost
compared to conventional building and ownership
• Technology with greatest potential for mass
customisation of transportable adaptable building units
• Edited presentations from the 5 Nordic workshops
highlighting the innovative visualisations
• Two architects will based on this material design 4
different houses
Concept prototype workshop
• Edited presentations from the 5 Nordic
workshops high lighting the innovative
visualizations
• Presentation of the 4 different designs
• Combining the best from each concept
• Choice of concept house
• Future collaboration
Industrial partner deliverables
• Data D1: Kick-off meeting – common meeting
with other Innovativt Byggande projects29-30
march
• D3: Workshop: Vision & Value17-18 may
• D6: Workshop: Business15-16 june
• D10: Workshop: Technology21-22 sept
• D18: Workshop: A workshop finalizing the
moveable concept model12 january
• Industrial partners prepare presentations and
comment on reports
Subcontractors
Date
D1: Kick-off meeting –
D2: Presentation:
D3: Workshop: Vision & Value
D6: Workshop: Business
D9: Invitation, organisation, preparations of workshop *)
D10: Workshop: Technology
D12: Preparation of workshops
D13: Public workshops in Nordic countries
D14: Web management, publication
D18: Workshop: Finalizing the moveable concept model
Minutes from workshops within 2 weeks from workshop
29-30 march
5 may
17-18 may
15-16 june
1 sept
21-22 sept
11-14 oct
23-27 oct
12 nov
12 january
Subcontract Partners
All subcontractors
AA
All subcontractors
All subcontractors
All subcontractors
All subcontractors
AA
All **) subcontractors
VTT
All subcontractors
AA
NOK Fee pr. Sub-contract partner
20.000
15.000
25.000 **)
25.000 **)
40.000
25.000 **)
15.000
10.000
40.000
15.000 **)
25.000
Facilitators
D3: Workshop: Vision & Value
D6: Workshop: Business
D13: Public workshops in Nordic countries
D15: Design
Date
17-18 may
15-16 june
23-27 oct
Nov-dec
Subcontarat Partners
Peter Lindstrøm
Jesper Bove
Henning Sejr
Architects
NOK Fee
25.000 **)
25.000 **)
75.000 **)
100.000
Program
29 may
Signing the contract
29-30 march D1: Kick-off meeting – common meeting with other Innovativt Byggande projects
10 may
D2: Presentation: Pictures expressing the kind of building, functionality and environment different segments
would want to live in if the choice was unlimited
17-18 may D3: Workshop: Vision & Value
5 june
D4:Report: Scenarios, storyboard, storytelling and idols visualising the vision of enhancing life cycle values
10 june
15-16 june
5 july
D5: Presentation: Alternative business models and their consequences
D6: Workshop: Business
D7: Report: Business models for buildings as transportable consumer brands in a life cycle perspective
10 sept
D8: Presentation: Potential, concepts and technologies for mass customisation with light, thin , durable energyefficient /producing material
D12: Invitation, organisation of workshop
D9: Workshop: Technology
D10: Report: Mass customised robot production of components, systems and volumes in innovative materials
1 sept
21-22 sept
10 oct.
11-14 oct
D11: Preparation of workshops
23-27 oct
D13: Public workshops in Nordic countries
17 november D14: Publication
D15: Design
D16: Yearly status report
5 january
D17: Presentation: A moveable concept model
12 january D18: Workshop: A workshop finalising the moveable concept model
17-20 april
Exhibition in Herning
1 may
D19: Report: Concept model and final report to be published describing the projects results
10 may
D20: Project closing meeting
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D22: Evaluation
30 may
D21: Administrative Final report
30.4.2008
D24: Final conference Innovativt Byggande