Transcript Managing Telecommunications and Electronic Commerce MGT 8520

Managing Telecommunications
and Electronic Commerce
MGT 8520
Telecom System Components
1
Telecommunications
Processors
4
3
5
Telecommunications
Software
2
End User
Terminals
2
Telecommunications
Channels and Media
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Computers
Communication System
Components
Signals
Channels
Computers/Processors
Data Com Software
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Telecommunications Media
Satellite
Microwave
Link
Earth
Station
Microwave
Link
Earth
Station
Multiplexer
Satellite
Regional
Office
Modem
Wireless
LAN
End User Workstation
Coaxial
cable
Gateway
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Fiber
optic
cable
Multiplexer
Satellite
Central
Office
Host
Computer
Trends in Telecommunications
Industry Trends
More vendors, carriers, alliances, and
telecommunications network services
Technology Trends
More interconnected local and global digital
networks and improved transmission channels
Application Trends
More collaborative computing, online business
operations via telecommunications networks
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Future of Telecom
• Organizations use a hybrid collection of
networks
• Scope of networks is broader
– Internet2 coming!
• Wireless and cable technology will continue
to expand
– bottleneck at consumer’s house will be broken
• Phone, PC, and TV convergence
– note: BroadCom chips
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Evolving PC, TV, and Phone Relationships
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Internet2 (I2)
• Collaborative effort of 120+ schools to
develop next generation Internet technology
and applications.
• Goal is to enhance not replace current
Internet infrastructure
• Coalition of government, education, and
commercial sectors
• Some project members are already
communicating using I2 technology
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Increase in Bandwidth Helps:
1.

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

Content
Movies
TV shows
Shopping
Entertainment
Data & Information
Educational Programming
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Bandwidth Implications
2. Data Compression & Storage
• Content must be digitized
1 movie = 100 GB
• and compressed for storage
= 4 GB (approx. 9.3 MB/sec)
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Internet Growth
How big is the Internet?
• Internet 1980 - 200
computers
• Internet 1998
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– 100 million people
in 194 countries
– 15 million US
households
– 33,000 new users
each day;
75%/month growth
– predicted to be
1Billion by 2005
Internet Growth
Internet traffic — the number of bytes
transmitted from one Internet host computer to
another.
Terabyte — 1,000,000,000,000 bytes
Exabyte — a quintillion (10 18) bytes
NOTE: Internet traffic exceeded 100 terabytes a
week by 1997.
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Internet Technology
How does data travel over the Internet?
The Internet backbone in the US provides many
pathways for data .
DS3=
T3=
OC3=
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Internet Technology
How does data travel over the Internet?
The ISP connects to
the Internet
backbone
Your computer
establishes a dialup
connection to an ISP
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URLs
What’s the difference between a domain name and a URL?
Components of a URL:
http://www.fooyong.com/information/specials.html
Protocol
Web server name
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Folder name
Document
name and
filename
extension
Internet Mail
How does Internet e-mail reach it’s destination?
Components of an Internet mail address:
wgibson@ bcnet.com
User ID
“at” symbol
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Domain name of
mail server
Page 8-8
Streaming media — sends a small segment of
media file to your computer and begins to play
it. Your computer plays a media file while
continuing to receive it.
In-place multimedia technology — plays a
media element as a seamless part of a Web page.
Multimedia overlay technology — adds a
separate window to the current Web page where
multimedia elements appear.
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Internet Multimedia
In-place multimedia technology
An
animated
GIF runs in
place as
part of a
Web page.
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Multimedia overlay technology
Some
multimedia
plays in a
window
that
overlays
the Web
page.
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• Media player — a software program that
provides you with controls to start, stop, and
rewind media segments
• Plug-in or viewer — a software module that
adds a specific feature to a system or browser;
examples:

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Acrobat Reader
Shockwave
Real Audio -see text description of start-up
VoxChat
Cool Talk
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Push and Pull
Pull technology — used to request information
from Web pages and ‘pull’ them into view.
Push technology — used to send information
that was not directly requested from a Web site
to users.
Examples include personalized newspapers and
Webcasts.
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Push and Pull
Pushed
information
usually
appears in a
scrolling
box.
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Interorganizational System (IOS)
• Transcend boundaries of the firm
– Automated teller machines
– Online reordering systems
– Customer reservation systems
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IOS Interaction
• One to one
– buyer seller system
• reorder system
• One to many
– marketing or purchasing system
• AMTRAK CRS
• GM parts acquisition
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Interaction
• Many to Many
– electronic marketplace
– AHS and Sabre evolved into this type of
interaction
• The Web is a special case of M-M IOS
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Levels of IOS Control
• Data control
– enter and receive data
– one way or interactive
• Process control
– integration of inventory management with
reorder system
• Network control
– manage the network for others to use
• MAC
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• Compuserve network
for SABRE
How Do We Transform the Value Chain
with E-Commerce?
Firm Infrastructure
Human Resource Management
Technology Development
Procurement of Resources
Inbound
Outbound
Operations
Logistics
Logistics
Marketing
and
Sales
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Service
How Do We Apply the 5-Force Model in
E-Commerce?
Threat of new
entrants
Bargaining Power
of Suppliers
Rivalry Among
Existing Competitors
Bargaining Power
of Buyers
Threat of Substitute
Products or Services
Interaction between opportunities and threats
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Innovative Uses of the Web
• Pioneer new business and personal services
• Blend unique new technologies, such as
Java applets or VRML 3-D
• Provide new experiences
• Make the world smaller
• Bring people together to form ecommunities
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Examples: Retail
• On-line shopping: Cybermalls
– Internet Shopping Network (www.isn.com)
• largest internet mall for computers
• more than 35,000 products
– Brandpoint (www.brandpoint.com)
• over 500 retailers, catalogs manufacturers and
services
– Onsale Inc. (www.onsale.com)
• online silent auction, of computers, as a game-like
experience
• attracts about 750,000
visitors each week
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Examples: Retail (cont.)
• On-line shopping: Others
– WebLocator
(www.comsortium.com/weblocator.html)
• interactive chain store location service
– Virtual Vineyards (www.virtualvin.com)
• online buying service for fine wines and gourmet
food
– Amazon.Com Inc. (www.amazon.com)
• online database of over 1.1 million book titles
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Examples: Shipping
• Federal Express (www.fedex.com)
– allows users to:
•
•
•
•
arrange package pickup
track delivery status
order merchandise online
request free shipping and tracking software
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Examples: Banking
• Wells Fargo Bank (wellsfargo.com)
–
–
–
–
view account balances and history
transfer funds between accounts
set up auto bill payment
review upcoming scheduled payments to make
changes or cancel
– send money anywhere in the US
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Examples: Banking (cont.)
• Security First Network Bank
(www.sfnb.com)
–
–
–
–
individual checking account transactions
purchase CDs
open moneymarket accounts
open joint checking accounts
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Examples: Insurance
• InsureMarket (www.insuremarket.com)
– information and quotes
– interactive support to select insurance
• e.g., customer shopping for auto insurance
– probability of theft
– injury rates
– cost, etc.
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Examples: Investment Services
• Stock, bond, and mutual fund trading
– E*Trade Securities Inc. (www.etrade.com)
– Charles Schwab Corp. (www.eschwab.com)
– Lombard Brokerage (www.lombard.com)
• Investor’s SuperSite (www.wallstreetcity.com)
– stock and mutual fund information, w/ interactive,
customizable stock ticker (written in Java)
• Quote.com (www.quote.com)
– real-time financial market data, business news, etc.
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Examples: Entertainment and
Education
• Distance Learning
– University of Phoenix Online Campus
(www.uophx.edu/online/)
– Louisiana College
(www.lacollege.edu/lconline.html)
– Microsoft Online Institute (MOLI)
– IBM’s Global Campus program
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Examples: Travel
• Internet Travel Network (www.itn.net)
– unique feature:
• users build and email a travel profile
• email response when requirements are met
– generates 7 hits per second
• MapQuest (www.mapquest.com)
– search engine to locate any map of the world
• Preview Vacations (www.vacations.com)
– live video of travel destinations, including
virtual reality tours
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Lessons from Cases
• Build internal capabilities
– AHS, AA, GEIS
• Penetrate quickly and leverage community
– RealNetworks, Yahoo, Intuit
– Note “Life event” internet portal strategies
• Exploit value of information
–
–
–
–
reusable
time-valued
customizable
create new or enhance old products
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Lessons from Internet Securities
• Evolving Information Arbitrage Strategy
– Information Broker
– Content Specialist
– E-Market Facilitator
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