Transcript Document 7333309

Profile
facts and figures
 established in 1974
 the 36th Reiseakademie in 2008 will take place in Toronto, Canada
 best known promotion event in the travel industry in Germany /
Austria
facts and figures
 sales improvement for the hosting destination of 20-70% following the
event
e.g.
Dublin
DERTOUR sales increase by 65%
Toronto
DERTOUR sales increase by 32%
Dubai
DERTOUR sales increase by 65%
Nordic Countries
(incl. Finland)
DERTOUR sales increase by 45%
China
DERTOUR sales increase by 70%
sales improvement for the hosting hotel e.g. The Jumeirah Beach Hotel
(Dubai): DERTOUR turnover 1.000.000 EUR in one year (i.e. 5.158
roomnights)
hosting destinations
1974 Zurich, Switzerland
1975 Willingen, Germany &Zurich, Switzerland
1976 Zurich, Switzerland
1977 New Orleans, USA
1978 Vienna, Austria
1979 Villajoyosa, Spain
1980 Cannes, France
1981 Dubrovnik, Croatia
1982 Scottsdale, USA
1983 Meran, Italy
1984 Harrogate, England
1985 Sydney, Australia
1986 Valencia, Spain
1987 Baden Baden, Germany
1988 Luzern, Switzerland
1989 Orlando, USA
1990 Amsterdam, Netherlands
1992 Toronto, Canada
1993 Dublin, Ireland
1994 Hawaii, USA
1995 Paris, France
1996 Los Angeles, USA
1997 Dubai, U.A.E.
1998 Helsinki &Levi, Finland
1999 Queensland, Australia
2000 Cape Town, South Africa
2001 Vancouver, Canada
2002 Catalunya, Spain
2003 Las Vegas, USA
2004 Beijing, China
2005 Cape Town, South Africa
2006 Dubai, U.A.E.
2007 Kuala Lumpur, Malaysia
2008 Toronto, Kanada
purpose
 live-experience of the host country
 basic and advanced training for active selling of holiday packages
 conveyance of information and relevant details about the new
DERTOUR programs and the products of partners / suppliers in an
interactive way
 improvement of product knowledge
 improvement of future sales
 strengthening of the relationship between DERTOUR, partners and
qualified counter staff
basics
 the DERTOUR Reiseakademie is a training event organized by
DERTOUR for 696 travel agents (will be divided in groups of 12)
 duration: two terms; each of seven days / six nights
 time-frame: mid of November until mid of December (depends on
local
conditions, e.g. holidays, fares)
 program: depends on hosting destination; if possible half day
workshops and half day excursions / social events
organizational structure
time
main event
main event
1st term
2nd term
official opening
international
workshops
half day excursions
closing ceremony
official opening
international
workshops
half day excursions
closing ceremony
pre tours
post tours
pre tours
2nd term
1st term
post tours
1st term
during main event 1st
term
during main event 2nd
term
2nd term
participants
 696 qualified travel agents (348 each term) of active counter staff
(selected from over 10.000 travel agencies in Germany, Austria and
neighbouring countries)
 60 important partners / suppliers from different fields of tourism
 70 DERTOUR product managers and DERTOUR staff
 altogether approx. 480 persons per term
 in addition 10 -12 journalists of well-known travel magazines in
Germany
and Austria (participating normally end of first term
and beginning of second term)
qualification of participants
 minimum DERTOUR turnover and increased sales figures in different
categories
 at least two years of active counter experience
 application and successful answering of questionnaire handbook with
specific questions regarding DERTOUR and partners
 additional questionnaire handbook for destination only
statistics 2000 - 2007
position in the office
2000-2004
2005
2006
2007
Age
apprentice
4,0%
15,7%
5,0%
3,9%
20 - 25 years
travel agent
61,0%
67,3% 65,0% 65,2%
26 - 39 years
head of department
4,0%
agency manager
17,0%
general manager/owner
12,0%
0,4%
5,0%
4,3%
40 - 49 years
11,2% 15,0% 16,7%
50 - 59 years
5,4% 10,0%
9,9%
60 + years
main event
activities hosting city / area
 familiarizing activities in the hosting destination
 social events
 special workshop / presentation of the hosting country
activities hosting destination / country
 pre and post convention tours organized and handled by the
hosting country in cooperation with DERTOUR product
management
contest
 to motivate participants workshops, questionnaires and further
activities are tied up in group- and individual contests
main event
workshops
 training based on the products featured in DERTOUR programs
 30 workshops organized by DERTOUR and its partners
 each workshop consists of one DERTOUR employee and one or two
partners
 rotation every 25 minutes in groups of 12 participants
multivision show
 multivision show presenting the new DERTOUR program
together with a summary of the highlights of the destination
facilities required
transportation
 air-/ rail transportation for approx. 840 persons
 12 - 15 busses for transportation during the Reiseakademie
per term (depending on seating capacity)
facilities required
accommodation
 145 single rooms (for partners / suppliers, DERTOUR staff
members, journalists, VIPs) and 175 twin bedded rooms (for
agents) – should be in one hotel. If two (maximum) hotels are
required, both should be in close vicinity (walking distance)
facilities required
other
 30 workshop-rooms of at least 35 m², bathroom, wardrobe or kitchenette
not
included (could be in hosting hotels, convention centre or similar)
 3 rooms (used as offices)
 storage for technical equipment (approx. 10 tons of freight) incl. repair
shop in the same building where workshops will take place
 restaurants, conference halls, ballrooms, cinemas for 480 - 500 people
(unique sites for Official Opening, f&b functions, presentations, Closing
Ceremony,
multivision show)
handling at destination
handling agency
(preferably DERTOUR incoming operator)
 for organizational tasks in cooperation with the DERTOUR
sales promotion team
 tour guides (if possible German-speaking, at least Englishspeaking) for pre and post tours and main event
pre and post tours
 between one and four nights ( to stagger flights)
 all tours should refer to DERTOUR programs
 small groups between 12, 24, 36 and 48 people (70-90% of agents
will apply for tours)
 moderate flat rate can be charged to agents (fee per night max. 30
USD)
 pre tour for partners (if applicable, about 15 people) for three / four
days; arrival at hosting hotel two days prior the main event for setup
pre and post tours
tours must include...
 German- or English speaking tour guide
 transfers and all entrance fees
 hotel accommodation in twin-bedded rooms / inspections (should be
included in the DERTOUR program)
 half or full board
financing
contribution hosting destination
 rooms incl. breakfast
 workshop-rooms incl. offices
 meals and beverages
 local excursions
 local transportation for about 840 people
 tour guides
 pre and post tours (excl. tour for partners)
 entertainment
comments of travel agents
...I am totally impressed by the destination, the program and the
perfect organization of the Reiseakademie...
...It is always a big honour to be participant of the Reiseakademie. I
am now able to perfectly inform my customers about the
destination...
...It was the most impressive and best organized event I ever took part
in...
...I would like to thank you for an unforgettable time...
...The Reiseakademie was a very good combination of work, hotel
inspections and sightseeing ...