Transcript Business Report The leading Sport Company Presenter: 9331304 Stanley Hsu 9331352 Charlene Chao

Business Report
The leading Sport Company
Presenter: 9331304 Stanley Hsu
9331352 Charlene Chao
Introduction
•
How this company constructs and their
unique company value and how it succeeds to
become overwhelming on the market.
• Provide its consumers with innovative products
that successfully influences from the world of
sport, lifestyle and fashion.
Procedure
• Make a list of this report
• Search information we need on
either PUMA’s English website or
PUMA’s Taiwan website
Content
• Business Activity
Sell sport-life-style products which are
shown their spontaneity, authenticity,
and individualism.
For example: cooperating with Ferrari
Content
• Business Structure
PUMA achieves further geographical
focus through its subsidiaries, as those in
Germany, USA, Hong Kong, Austria and
Australia are also regional hubs
Content
• The Overall Vision of PUMA
Long-term oriented business plan,
which was launched in 2006, is to
reinforce its position as one of the
leading multi-category Sport-lifestyle brands
Content
• Marketing / Retail
Puma’s marketing desires to develop
a famous brand that defines that
culture of Sport-life-style.
I
Content
• Marketing / Retail
In 2004 PUMA opened 19 concept
stores, bringing the company total
to over 40 doors (including
PUMA.com)
Content
• Financial Report and Sales Forecast
PUMA’s revenue for the fiscal year
2004 was €1,530.3 million.
2004 Revenue
Footwear
Apparel
Accessories
Total
Consolidated Sales
€1,011.4 million
€416 million
€102.9 million
€1,530.3 million
Percentage
66.1 %
27.2 %
6.7 %
100 %
Conclusion
Mission
Construction
Promotion
well-known brand
Thank you !!!