Transcript PUMA Bring Me Back Program

PUMA Bring Me Back
Program
The PUMA Bring Me Back program, which is run
in cooperation with global recycling company
I:CO, encourages consumers to recycle and
reuse sportlifestyle products by providing a
convenient and simple process: consumers bring
used shoes, clothing and accessories from any
manufacturer to a PUMA Store and deposit them
in the designated Bring Back Bins.
The used products are then sent off to be reused or recycled. This means they are either
broken down and re-used to create raw
materials. With this new initiative PUMA is
helping protect the environment by eliminating
waste through recycling used products to create
new ones. This effort is one more step forward
toward the long-term goal of transitioning to a
closed cycle loop for materials usage.
The PUMA InCycle collection has been
developed specifically with the Bring Me Back
program in mind, ensuring a return and
recycling system is in place globally.
To find out more, visit
www.puma.com/bringmeback
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is
committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by
staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in
Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running,
Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen
and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in
1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com