Transcript www.blackbaseballplayers.com

www.blackbaseballplayers.com
Summer 2008
Celebrating
The Heroes
and Heritage
of The Negro
Leagues
Presented By
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The Event
The Game of the
Century II
Summer 2008
The Players
African American
and Latino
Baseball Greats
and Legends
The Audience
• African Americans
• Latinos
• Baseball Fans
• Sports Enthusiasts
The Remembering When Foundation
and the
1977
New York Yankees'
Reggie Jackson hits
three home runs
against the Dodgers
in decisive Game 6
of the World Series.
Black Baseball Players Association
Invite you to
join us
in presenting
“The Game of the Century II”
Summer 2008
The Game of the Century
1947
Jackie Robinson joins
the Brooklyn
Dodgers and
becomes the first
black player in Major
League Baseball
during the modern
era; Robinson wins
the National League
Rookie of The Year
Award.
The Game of the Century is a full 9-inning baseball game played
by former African American and Latino Major League Baseball
players and Hall of Famers who honor the Old Negro League
players some of whom will be present at the celebration.
The Black Baseball Players Association and The Remembering
When Foundation will host the Game of the Century II during the
summer of 2008 and celebrate the 6oth Anniversary of Jackie
Robinson breaking the color barrier for baseball.
Black Baseball Players Association
Mission Statement
1878
Pitcher Bud
Fowler becomes
the first black
player to cross the
minor league color
barrier.
The mission of the Black Baseball Players Association is to celebrate the
past, inspire the present and empower the future by honoring the
achievements that African Americans have made to the American history
of baseball. By promoting self-awareness and self-worth, we teach
adults and children how to aim for success in their lives and the
communities in which they live.
Primary Goal
Our goal is to charge the atmosphere at the BBPA events with a spirit of
love, respect and unity so that all in attendance will enjoy the fellowship
of each other with great excitement, enthusiasm and appreciation of the
game of baseball.
Remembering When Foundation
Mission Statement
1860’s
Abraham Lincoln
abolishes slavery
throughout the
nation. Amateur
black baseball
clubs spring up
around New
England and the
Mid West.
The mission of the Remembering When Foundation is to honor the past
for the achievements of today while connecting generations through
academics and athletics.
Primary Goal
Students from elementary to high school ages receive athletic training,
African American history lessons and appropriate academic
encouragement from former and current professional athletes when they
attend clinics, extended camps and other events sponsored through the
Foundation at no cost. The Remembering When Foundation, a 501(c)(3)
non-profit corporation, is committed to serving all humankind especially
underrepresented backgrounds, cultures and low-income communities.
The Model
Strengths of Community Partners
1924
The first official
Colored World Series
is held in Philadelphia.
Negro League players
can not eat at whiteonly restaurants, use
white-only restrooms,
or drink from whiteonly water fountains.
Remembering When Foundation is an innovative 501(c)(3) non-profit
entity dedicated to designing special programs and events centered
around the game of baseball to bring awareness to the community by
highlighting the African American heroes of baseball. This is a unique
way to address social consciousness and to perpetuate change in such a
way that helps communities to rejoice in who we are and have pride in
the accomplishments of those that helped shape our nation’s pastime,
thereby bringing together our nation as a whole. This task calls upon the
strengths of community partners to affect change where other models
have failed.
Community Partners
Community Participation
Church Participation
Corporate Participation
Government Participation
Event Objectives
1936
Satchel Paige, Josh
Gibson and Leroy
Matlock play for the
team of Dominican
Republic Dictator
Rafael Trujillo.
The Remembering When Foundation in collaboration with the
Black Baseball Players Association will host The Game of the
Century II in the Summer of 2008.
The Game of the Century is more than just a baseball game. It is
the culmination of events that include community outreach
activities, in-school programs, free baseball clinics and other
events that will assist in educating our youth about the Negro
Leagues.
Continue the Legend of the Negro Leagues
We will honor the lives and contribution of African American and
Latino baseball players who overcame racial barriers to become
national heroes and heroes to the adults and youth of the African
American community.
Create A Community Event
We will bring African Americans, Latinos and other cultures
together to celebrate pride and unity.
Remembering the Past
We will invite all people to join in a celebration of joy, peace and
harmony.
Event Elements
The Remembering When Foundation and the Black Baseball Players
Association will host The Game of the Century II in the Summer 2008.
1947
Jackie Robinson
signs a contract to
play for the
Brooklyn Dodgers
becoming the first
black player in The
Major Leagues.
Players in Uniforms
Our players will be dressed in uniforms reminiscent of the Old Negro Leagues.
Stadium Adorned
Signage and banners posted from the era of the 1940’s and 1950’s throughout
the stadium.
Fans to Dress
Fans are encouraged to attend the games dressed in period clothing – fedoras,
pin-stripes and vintage dresses.
Pre-Game Activities
Fans will enjoy the sounds of big band music, words from notable black
personalities in the sports, politics and the entertainment industry. The Buffalo
Soldiers will present the colors, and the Tuskegee Airmen will perform a flyover to pay homage to the honorees.
2002 Game Participants
1947
Less than three
months after
Robinson’s major
league debut, Larry
Doby became the
first African
American to play in
the American
League
Players
Players
Managers
Kevin Bass
Daryl Boston
Glenn Braggs
Art Burke
Vince Coleman
Al Davis
Mariano Duncan
Lorenzo Gray
Pedro Guerrero
Mike Hampton
JP Harris
Vic Harris
Dave Henderson
Rudy Law
Darrell Miller
Ted Milner
Nate Palmer
Lenny Randle
German Rivera
Mike Smith
Darryl Thomas
Anthony Young
Enos Cabell
Reggie Smith
To Our Sponsors
As founder of the Black Baseball Players Association and the
1947
Jackie Robinson
leads the Dodgers
to the 1947 pennant
winning Rookie of
the Year
Remembering When Foundation, I value our supporters and
sponsors. As CEO of Executive Temps, the premier employment
agency to the entertainment industry, and as a former Major
League Baseball player, I understand the importance of teamwork
and the need for partners. My vision is to impact the lives of
inner-city youth by instilling hope and dignity through honoring
the true legends and heroes of the past.
Our youth are tomorrow’s future. We need to teach and train the
children in the way that they should go. It must be done, and with
your help we will do it.
Sponsorship
The Game of the Century will honor the Legends of the Negro
Leagues while offering sponsors the opportunity to participate in
1975
Frank Robinson
manages his first
game with the
Cleveland Indians
becoming the first
black major league
manager.
a community celebration that builds a sense of pride, unity and
self-respect among the African American and Latino
communities.
This unique event not only brings together people of color, but
people of all backgrounds in an atmosphere of harmony, love and
brotherhood.
Through the excitement and appreciation of the game of baseball,
The Game of the Century strives to strengthen the bond of the
community providing hope and optimism for a more unified
future.
Marketing Program
To generate awareness for this event, The Remembering When
Foundation and the Black Baseball Players Association will host
the following events:
1980’s
Throughout the 1980’s,
Oakland A’s, Rickey
Henderson leads the
league in stolen bases
setting a Major League
record for most career
stolen bases.
National Awareness
 Negro League Players featured on talk shows
 Feature coverage in National Publications, such as Sports
Illustrated, Essence, Ebony, People, People En Espanol and
Black Enterprise
 Pop-up ads and web links with Feature Sponsors and Partners
 Internet streaming
Local Publicity
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Advertising and editorials in local publications
Radio spots and promotions
Out of Home: Billboards, Transit, Venue advertising, Posters
TV spots
Trailers in movie houses
Grass roots publicity throughout the metropolitan markets
including but not limited to: churches, businesses, schools
Marketing Program
Promotional Tie-ins
1990
On August 31, 1990,
Ken Griffey, Jr. and
Sr. become the first
father-and-son
combination in
Major League history
to play as teammates.
 Cross Promotional Tie-ins with sponsors, including
7th Inning Stretch Sweepstakes
 Relevant sports, entertainment websites
 Relevant human interest websites
Local market outreach programs
 In-school educations programs-roundtable
discussions with Negro League players
 Baseball Clinics led by professional baseball
players
 African American and Latino churches
 Chambers of Commerce
 Boys & Girls Clubs/ YMCA’s
 Little League Baseball
 Parks & Community Centers
 Honorary Youth Team Participation
 Bat Boy/Girl Contests
Marketing Impressions
Target Market
2002
First historic “Game of
the Century” at Dodger
Stadium. More than 35
Negro League players
are honored.
 African American and Latino Families
 Baseball Fans and Sports Enthusiasts
Past Demographics
 Total population: 3,694,000
 415,000 African Americans (11% of total population)
 1,719,000 Hispanic/Latino (47% of total population)
Past Stadium Demographics
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Honorary Youth Team Participation
50,000+ in-stadium attendance
60% Male, 40% Female
65% attendees with a family member/relative
48% attendees ages 25-40
30% attendees under 24 yrs.
Team Support
Major League Baseball
2002
Double Duty Radcliffe,
the oldest living Negro
Leaguer, celebrates his
100th birthday at
Slugger’s World Class
Sports Restaurant, in
Chicago
 The Game of the Century marketing mailings to
season ticket holders
 Ticket sales through Dodgers’ telephone ticket
order lines
 Team participations in local market outreach
programs with African American and Latino
communities
 Joint market efforts with team and Major League
Baseball programs
Special thanks
S
P
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H
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to the 2002
Sponsors:
Hall of Fame
$100,000
(or more)
S
P
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S
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S
H
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Above the title billing in The Game of
the Century logo as presenting sponsor
of the event
On-air corporate mentions during
National and Local promotion events
9 corporate mentions during game
announcements
Corporate mention in all press materials
Corporate logos on all marketing
collateral
Diamond Vision Advertising – five 30
second spots to air on stadium’s big
screen during “The Game of the
Century”
“Home-plate” rotational signage
Placement of corporate logo on one
teams uniform sleeve*
Inside Front Cover full page 4-color ad
in the official souvenir program*
Opportunity to feature promotional
kiosk/ table to distribute products or
information during the game
First Opportunity for promotional tieins, PR or marketing efforts
Access to 2 luxury VIP suites (30 seats)
for entertaining during the game with
lunch
10 VIP game parking passes
Pre-game activity acknowledgement
Verbal on-stage recognition of corporate
sponsorship at celebrity gala event
20 tickets to Sponsors appreciation
party.
200 general admission game tickets
Framed autographed team photo with
sponsorship acknowledgement
3 autographed game-ball memorabilia
Group Photo opportunities with players
during Pre-Game activities
Company name and logo on website
with link
*positioning on a first come first serve basis
Grand Slam Sponsor
$75,000
S
P
O
N
S
O
R
S
H
I
P
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Corporate mention in all press
materials
Corporate logos on all marketing
collateral
Diamond Vision Advertising – five
30 second spots to air on stadium’s
big screen during “The Game of
the Century”
“Home plate” rotational signage
Full page color ad in the official
souvenir program*
5 on-air corporate mentions during
game announcements
On-air corporate mentions during
National and Local promotion
events
Opportunity to feature
promotional kiosk/table to
distribute products or information
during the game
Opportunity for promotional tieins, PR or marketing efforts
15 tickets to the sponsor
appreciation party
Access to 1 luxury VIP suite (15
seats) for entertaining during the
game with lunch
5 VIP game parking passes
150 general admission game tickets
Framed autographed team photo
with sponsorship acknowledgement
2 autographed game-ball
memorabilia
Group Photo opportunities with
players during Pre-Game activities
Company name and logo on
website with link
*positioning on a first come first serve basis
Homerun Sponsor
$50,000
S
P
O
N
S
O
R
S
H
I
P
S
Diamond Vision Advertising – five 30
second spots to air on stadium’s big
screen during “The Game of the
Century”
Corporate mentions during Local
promotion events
4 on-air corporate mentions during
game announcements
“Home-plate” rotational signage
Full page color ad with prominent
placement in the official souvenir
program*
Pre-game promotion to give significant
brand exposure marketing and
promotional materials
Access to 15 luxury VIP suite seats
during the game with lunch and open
bar service
Opportunity to feature promotional
kiosks/tables to distribute products or
information during the game
5 VIP game parking passes
Verbal on-stage recognition of
corporate sponsorship at celebrity
gala event
10 tickets to sponsor appreciation
party
100 general admission game tickets
Framed autographed team photo
with sponsorship acknowledgement
1 autographed game-ball
memorabilia
Company name and logo on
website with link
*positioning on a first come first serve basis
Triple Sponsor
$25,000
S
P
O
N
S
O
R
S
H
I
P
S
Diamond Vision Advertising – two
30 second spots to air on stadium’s
big screen during “The Game of
the Century”
3 corporate mentions during game
announcements
Right to use “The Game of the
Century” name/identity to promote
company’s participation in event
(i.e., website, press releases)
Full page ad in the official souvenir
program*
Opportunity to feature
promotional kiosk/table to
distribute products or information
during the game
• Access to 10 luxury VIP suite seats
during the game with lunch and
open bar service
• 5 VIP game parking passes
• Verbal on-stage recognition of
corporate sponsorship at celebrity
gala event
• 5 tickets to Sponsor appreciation
party
• 75 general admission game tickets
• Framed autographed team photo
with sponsorship acknowledgement
• Company name and logo on
website
*positioning on a first come first serve basis
Double Sponsor
$15,000
S
P
O
N
S
O
R
S
H
I
P
S
Diamond Vision Advertising –two
30 second spots to air on stadium’s
big screen during “The Game of
the Century”
2 corporate mentions during game
announcements
Right to use “The Game of the
Century” name/identity to promote
company’s participation in event
(i.e., website, press releases)
Full page ad in the official souvenir
program*
Access to 10 premium game seats
3 VIP game parking passes
Opportunity to feature
promotional kiosk/table to
distribute products of information
during the game
Pre-game activity
acknowledgement
Verbal on-stage recognition of
corporate sponsorship at celebrity
gala event
5 Tickets to sponsor appreciation
party
50 general admission game tickets
Framed autographed team photo
with sponsorship acknowledgement
Company name and logo on
website
*positioning on a first come first serve basis
Single Sponsor
$5,000
S
P
O
N
S
O
R
S
H
I
P
S
Diamond Vision Advertising – one
30 second spot to air on stadium’s
big screen during “The Game of
the Century”
1 corporate mention during game
announcements
Right to use “The Game of the
Century” name/identity to promote
company’s participation in event
(i.e., website, press releases)
Full-page listing in “The Game of
the Century” official souvenir
program
Access to 5 premium game seats
2 VIP game parking passes
Opportunity to feature
promotional kiosk/table to
distribute products or information
during the game
4 tickets to sponsor appreciation
party
25 general admission game tickets
Framed autographed team photo
with sponsorship acknowledgement
Company name and logo on
website
Sponsorship Pledge Agreement
Yes! We want to support this very special event at the level indicated below:
(PLEASE CHECK ONE)
 Hall of Fame Sponsor
 Triple Sponsor
 Grand Slam Sponsor
 Double Sponsor
($ 100,000 and above)
S
P
O
N
S
O
R
S
H
I
P
S
($ 75,000)
 Homerun Sponsor
($ 50,000)
($ 25,000)
($ 15,000)
 Single Sponsor
($ 5,000)
The following confirms as agreement between Remembering When Foundation, The
Black Baseball Players Association (BBPA) and _____________________________
(company name), to provide sponsorship support.
______________________
Authorized Name.
______________________
Authorized Signature
______________________
Title
______________________
Date
______________________
Remembering When/
BBPA Representative
______________________
Date
Please make check payable to Remembering When Foundation.
Detach both forms, sign and send to: 2321 W. Olive Avenue, Suite E, Burbank, CA 91506
Tel. 818.563.2969.
Original signed copy will be returned to you
Trade/In-Kind Pledge Agreement
The following confirms as agreement between Remembering When Foundation,
The Black Baseball Players Association (BBPA) and
______________________(company name), to provide trade or in-kind services.
S
P
O
N
S
O
R
S
H
I
P
S
Please indicate value level of sponsorship: $_________________
Please specify trade or service offered below:
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
______________________
Authorized Name.
______________________
Authorized Signature
______________________
Title
______________________
Date
______________________
Remembering When/
BBPA Representative
______________________
Date




Please make check payable to Remembering When Foundation.
Detach both forms, sign and send to: 2321 W. Olive Avenue, Suite E, Burbank, CA 91506
Tel. 818.563.2969.
Original signed copy will be returned to you
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