Transcript Circus Circus Micheal Douglas Heather Griffin Justin Thomas

Circus Circus
Micheal Douglas
Heather Griffin
Justin Thomas
Jeff Younger
Travis Wylie
Major Industry Players
• Industry make up
• Hilton and ITT
• Mirage Resorts
• MGM Grand Hotel/Casino
Operations
• Luxor
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Egyptian-themed hotel and casino
Opened in 1993 to 10,000 people
Connected to the Excalibur
After $439.8 million in renovations:
• 4,425 hotel rooms
• New casino space
• Five themed restaurants
Operations
• Excalibur
• Opened in 1990, took 294 million to build
• Medieval castle
• Drawbridge, moat, 4 castle walls, jugglers,
peasants, serfs, etc.
• 23% of the organizations revenues
Operations
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Circus Circus – Reno
The Silver City Casino
Slots-A-Fun
50% of:
• Silvery Legacy (Reno)
• Monte Carlo (Las Vegas)
• Grand Victoria Riverboat Casino
(Illinois)
Joint Ventures
• Currently engaged in three joint
ventures
• Mirage Resorts
• Monte Carlo
• Hyatt Development Co.
• The Grand Victoria
• Eldorado Limited
• Silver Legacy
• Also a fourth
• Penetrate Canadian Market
New Ventures
• Mandalay Bay
• $950 Million
• Three other casino projects
• Detroit, Michigan
• Along the Mississippi Gulf
• Atlantic City
SWOT Analysis
Strengths
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Financial power
Established and well known name
Wide range of entertainment choices
Established outside of Las Vegas as
well as within
• Coupled with other hotels and
casinos
• Strong partnerships
SWOT Analysis
Weakness
• Positioned in saturated markets
• Possible legal issues
• Revenues were down 35% in
1997 at the Luxor and Circus
Circus
SWOT Analysis
Opportunities
• Expansion into other areas of the
country
• Growing gambling market
• Family appeal
• Other partnerships and joint
ventures
• Constant Renovation
SWOT Analysis
Threats
• Large Competitors
• Hostile acquisition
• Compliance with all extensive and
intensive gaming regulations
• Possible failure in other endeavors
(Detroit, Atlantic City, and along the
Mississippi Gulf)
Questions