Transcript Document 7249516

dreamtime.com
Conference Keynote
Information Architecture 2000
Peter Morville
Time
“There is no such thing as Internet time”
Fortune Magazine: Dot-Com Crash (10/30)
“People used ‘Internet time’ as a
justification for lack of discipline. They
got looser and looser in their behavior
and got more and more rewarded for
it…In retrospect, ‘Internet time’ will prove
to have been a hormonal thing.”
Roger McNamee, Integral Capital Partners
“The Big Here and the Long Now”
Stewart Brand, The Clock of the Long Now
A Brief History
Information Age
Y2K Statistics
• 2.1 billion static HTML pages
• 610 billion email messages
• 1.5 exabytes produced per year
(1.5 billion gigabytes, 18 zeroes)
Analysis
• Production Outpaces Consumption
• The Answer is Out There
• But Can You Find It?
Information Architecture Age
Employment
• Hundreds of openings
Revenues
• 100% to 1000% annual growth
Trends
• Moore’s Law, Metcalfe’s Law
• Ubiquitous information appliances
A Good Start and a
Bright Financial Future…
The Dreaming
Cyberspace...A consensual hallucination
experienced daily by billions…a graphic
representation of data…unthinkable
complexity…lines of light ranged in the
non-space of the mind.”
William Gibson, Neuromancer (1984)
Cyberspace: Its corridors form wherever
electricity runs with intelligence…Its
depths increase with every image or
word or number…billowing, glittering,
humming.”
Michael Benedict, Cyberspace (1991)
Moving Towards Center Stage
Web Sites
1. Brochure Web Site
2. Glamour Web Site
3. E-Business
Information Architecture & Business Strategy
1. Not Related
2. BS Drives IA
3. Symbiosis
Competitive Advantage
Information Architecture is:
• Fiendishly Fuzzy
• Absurdly Abstract
• Dauntingly Detailed
• Exasperatingly Elusive
• Surprisingly unSexy
In other words…
It’s Invisible!
Specialization
Big Architect (integration)
• Strategy
• Business processes
• Technology
Little Architect (detailed design)
• Classification
• Controlled vocabularies
Niche Architect
• By industry, audience, type of site,
medium
Growing Community
• An intellectual community for all kinds of
information architects.
• Those who share the most,
learn the most…