Transcript CELEBRITY CRUISES Corporate Incentives, Meetings & Charters August 2007
CELEBRITY CRUISES
Corporate Incentives, Meetings & Charters
August 2007
Contents
Why Cruising
Cruise Value vs. Land Based
Why Celebrity Cruises
Positioning The “Celebrity Treatment” Key Features and Amenities Awards & What’s New
Meeting & Conference Facilities The Fleet, Staterooms & Itineraries
Additional Opportunities
Incentive Travel Industry Facts
People prefer travel awards You can build a more exciting, memorable program around travel Travel is the #1 choice of award - Make it a
CRUISE!
Source: Federation Study 2003, Incentive Federation Survey of Motivation and Incentive applications. Study of manufacturing, services, finance, transportation, Retail trade, etc.
Why A Cruise……….
High Guest Satisfaction
Worse 10% Better Than or as good 90%
9 out 10 Cruisers see cruises as good or better than other vacations
Source: CLIA 2002 Market Profile Study (Past 5 Year Cruisers)
Huge Potential to Motivate First Timers
16% 11% 12% 12% 15% 16% Never Cruised 4% 5% 6% 7% 8% 86 88 90 92 94 96 98 00 02 04
84% of the U.S. Population Have Never Cruised <5% of companies have used a cruise for an incentive/meeting Source: 2004 Cruise Market Profile Study
What to do at Night
What to do at Night
Hotel
Go to the hotel bar
Disperse in taxis
Celebrity Cruise
Spa treatment
Casino
Broadway Show Art auction Complimentary 24 hr room service Fitness Center Spotlight Shows A Capella singers Jazz Trios Martini Bar Various other lounges Etc.
Cruise Value vs. Land Based
Selling Points:
Multiple destinations Food- Open Menus Personalized service State of the art
conference centers
equal to land based products
No need for meal planning!!
Self contained floating resort
Business Services Internet Access
Most marketing material free 24 Hour Medical available High level of
security
Cost containment & Value:
Built in activities No charge for
meeting rooms
No charge for standard
equipment A/V
No charge for Health Club
Entertainment is included
Choice of activities
Specialty Dining- Reasonable
Production crew, on-board Daily Programs free Photographer on-board
You can pay all in advance
Customization affordable
Theater
for large meetings
Note: Items in bold are most important to Meeting Planners
Why the Value of a Celebrity Cruise Exceeds Land Based Programs for Incentives & Meetings
Cruise vs. Hotel Comparison 5 Night Example
Location Hawaii Las Vegas Caribbean Mexico Accommodations
$725
Food & Beverages (include room Service) Meeting Facilities + (AV Equip/Supplies) Entertainment
$750 $4000 $10,000 $565 $625 $3600 $850 $800 $4300 $9,000 $12,000
Grand Total per day
$323 $263 $363 • 100 Guest Comparison • 5night Western Caribbean Cruise (stop at 3 ports) • February 2007 CAT 2A (Veranda) with all NCCF, taxes/fees, gratuities • Updated as of 8/25/06 $575 $550 $3500 $7500 $247
Celebrity Century Cruise *
$896 Included Included Included $179
Cruise vs. Hotel Comparison 7 Night Example
Location Hawaii Las Vegas Caribbean Mexico Accommodations
$1045
Food & Beverages (include room Service) Meeting Facilities + (AV Equip/Supplies) Entertainment
$1,045 $5,000 $12,000 $791 $875 $4500 $1,190 $1120 $6,000 $10,800 $13,000
Grand Total per day
$323 $260 $357 • 100 Guest Comparison • 7 night Eastern Caribbean Cruise (stop at 4 ports) • February 2007 CAT 2A (Veranda), includes NCCF, taxes/fees, gratuities • Updated as of 8/25/06 $805 $770 $5,000 $10,000 $246
Celebrity Millennium Cruise *
$1281 Included Included Included $183
Why a Celebrity Cruise…………..
Companies like to choose upscale hotels for their incentive & meetings… They do the same for their choice of cruise line…
“Celebrity Treatment” Less Children on board Dedicated Meeting Room Space Luxurious/spacious rooms
Celebrity Positioned Well in the Market Place
Royal Caribbean Princess Celebrity HAL Oceania Azamara Regent Crystal Carnival NCL
Contemporary Premium Luxury
Very attractive option to contemporary and luxury markets For contemporary cruisers: trade up to the “Celebrity Treatment” For luxury market cruisers: value propositions, more options
Providing Company Employees with “The Celebrity Treatment”
The “Celebrity Treatment” - What is it?
AquaSpa ® by Elemis ®
Largest, most luxurious spas afloat
25,000 square feet – Millennium Class
Sensory Heaven experiences by Elemis
State-of-the-Art Fitness Centers
Concierge Class
New class of staterooms with verandas
Bridging gap between highest category stateroom and suites
Special stateroom amenities and services
Staterooms and Suites
Highest guest-to-space ratio in the premium cruise category
Butler service in all suites
Multiple complimentary room amenities
The “Celebrity Treatment” - What is it?
Service
2 to 1 Guest to Staff Ratio – Highest in the industry
Highly personalized and white glove service
Attention to details – Guests needs, premium service
Greeted w/champagne and escorted to stateroom upon embarkation
Cuisine
Partnering with Blau & Associates as Culinary Consultant
Award winning cuisine
Gourmet dining experiences
Specialty restaurants
Prepared from scratch using the finest ingredients
Dining Options
Complimentary 24hr. Room Service
Main Dining Room New dinner menus and selections New lunch menus and selections
Lido and Casual Dining offerings More flexibility, variety & options
Tableside casual available Spa Cafe Sushi Bar
Specialty Dining Extension of hours where appropriate (Europe)
Special occasion meals & functions Can buyout for groups
Dress Code to follow ship’s dress code
Sample of Celebrity Features
Welcome aboard champagne Enhanced lecture series, computer lessons, cooking classes Chilled towels delivered to your deck chair Acupuncture at sea Poolside massages and fashion shows Sushi Café’s Sunset yoga classes Late night comedy shows Elegant afternoon teas Extended spa hours
Concierge Class Amenities
Welcome champagne Daily fruit selection Fresh-cut flowers Daily hors d'oeuvres Pillow Menu - Conformance, Body, Goose, and Isotonic® Duvets and pillow-top mattresses Leather key holder, personalized stationery and a tote bag Frette bathrobes Hansgrohe® showerhead VIP invitations to events Early embarkation and debarkation Dining and seating preference Preference on shore excursions Express luggage delivery Shoeshine service
Suite Amenities
European style butler service Priority check-in and departing Priority luggage delivery at boarding Welcome champagne bottle Dining room seating preference PC and and Internet access* Personalized stationery Celebrity tote bag 100% cotton oversized bath towels Frette bathrobes Fresh cut flowers Private portrait sitting Opportunity to book in-suite massage
*For a nominal fee.
Conde Nast Traveler’s Readers’ Survey
The World’s Best Large Ships, voted by readers of Cond é Nast Traveler in the February 2007 Cruise Poll
Six ships in Top Ten Constellation (#1) Summit (#2) Infinity (#3) Millennium (#4) Galaxy (#8) Mercury & Century
Celebrity Cruises has dominated the best large cruise ship list five years running!
The World’s Best Large Ships, as voted by the readers of Cond é Nast Traveler in the February 2007 Cruise Poll
Additional “Bests”
Best
CREW / SERVICE
#1 Constellation #4 Infinity #5 Millennium #6 Summit Best
FOOD / DINING
#1 Infinity #2 Summit #3 Constellation #4 Millennium Best
STATEROOMS
#2 Summit #3 Constellation
A Few Recent Awards and Recognition:
2007: Gold List in Conde Nast Travelers, January 2007 issue 2007 Condé Nast Traveler’s Annual Reader Survey.
Top four ships for 2 nd straight year Celebrating a “three-peat” in its sweep of the survey’s rankings in the category of food/dining, capturing all four top spots. Top rating for best crew/service Highest marks in design/layout.
2006: Voted World's Best Large Ships, by readers of Conde Nast Traveler 2006: Stern's Guide 6-star rating, highest of any in premium category 2006: Berlitz 4+ Star rating; only four points away from Crystal
What’s New
4 "Solstice Class" ships coming on board Celebrity Xpedition is the most upscale ship in Galapagos $1 Million Fleet Wide Fitness Equipment Upgrade Shore Excursions - many changes and additions in 2007 Expanded Golf programs including our "Golf Concierge" Services Onboard cell phone use (main dining rooms and theaters excluded) New Bedding program, all new fleet wide New direction for onboard entertainment Art tour headphones available Special Corporate Amenities
Sampling of New Corporate Amenity Selections
Cocktail Party with dry snacks and House Liquor Cocktail Party with hot & cold Canapes Champagne Celebrity Chardonnay Celebrity Cabernet Sauvignon Non Alcoholic Beverage Package Wine with dinner in dining room Cookie tray with Milk at turndown Fresh Fruit in a Celebrity logo pewter keepsake Premium Snack Package Petit fours
Imported Cheese and Fruit Tray Meeting Breakouts Complimentary Tour Berths Celebrity Logo Towel Travel Essentials Package Luggage Tag, document & lanyard holder Meeting Package - meeting tote bag, water bottle holder, lanyard, notebook & metallic pen $25 per stateroom Folio Credit (or onboard credit certificate) increments 8x10 Photos
Winter 2007 – Spring 2009 Itinerary Highlights
Winter/Spring
3&4 Night Pacific Northwest – Mercury: Sept & October 4&5 Night W Caribbean – Century: December - April 7 Night E Caribbean – Millennium: December – April 2008 7Night S. Caribbean – Summit: January – March 7Night E Caribbean – Solstice: December – April 2009
Spring/Summer/Fall
7Night Alaska – Infinity & Mercury: May – September 5- 8 Night Europe – Select Sailings
7 Night Galapagos – year round Options for New ship (Hotel) new Itinerary (City) each year!
Entertainment & Cruise Programs
New direction for on board entertainment
Multiple events and expanded hours for more guest choice
“Spotlight Shows” in intimate secondary venues, with multiple showtimes
Atmospheric Entertainment; i.e. Caricaturists, Close-Up Magic, Fortune Tellers
Itinerary-specific Poolside Events to bring the flavor, food & drink of the destination
Enhancements of current programming:
A Capella Singers, fleet wide
Dance Quartets
Three production shows Destination focused local entertainment Destination TV channels added More TV Sports Events available for viewing
Self Guided Art Tour for each vessel New Jazz Trios Proprietary Celebrity Developed Show
Entertainment & Cruise Programs
Exclusive LeapFrog School House implementation fleet wide by Q107
6 “edutainment” modules (dinosaurs, science & space, amazing animals, sports, arts & music, the world) Merchandising: t-shirts, hats, souvenirs Onboard product rental program and online store
Meetings & Conferences at Sea
Large % of dedicated meeting
Complimentary meeting rooms
Complimentary A/V equipment
State of the art multimedia
Meetings & Conferences at Sea
Main Theater Can accommodate up to900 guests complete with built in staging, hi-tech sound and lighting systems.
The Celebrity Cruises’ Fleet
Xpedition Class –
Xpedition – 92 guests
Century Class
– Century, Galaxy, & Mercury 1,814 – 1,908 guests
Millennium Class
– Millennium, Infinity, Summit, & Constellation 2,038 – 2,050 guests
Solstice Class
– Celebrity Solstice, Celebrity Equinox, Celebrity Eclipse, & TBN 2,850 guests
Century – The Premium 554 Product
314 New 24 New Staterooms & Suites Verandas Existing Balconies to Remain 569 Refurbished Suites and Staterooms
Century – 2006 Redesigned, Enhanced, Expanded and Upgraded
178 new Concierge Class staterooms and 14 new Sky Suites added
All public areas renovated and upgraded
Upgraded bedding including:
Pillow top mattresses - Euro pillows - Bed throws - Custom designed pillow shams
Flat screen TVs and wireless internet access in all staterooms
Murano - New specialty restaurant, wine room and viewing kitchen
Martini Bar - Frozen bar and ice block bottle display
Fun Factory and Xtreme Teen Lounge - 2,000 square feet
AquaSpa ® - New Persian Garden with Turkish Bath
Spa Café - larger capacity 54 guests
Sushi Caf é
Art & Wine Auctions
Upgraded Shopping area, including new “high-end” sales selections
Century Itinerary
Short (4/5Nt) Caribbean from Miami
Four nights include Cozumel, Mexico and Key West, Florida Five nights include Ocho Rios, Jamaica and George Town, Grand Cayman
Millennium Class 7Night “Best” Large Ships
Conde Nast #1 – 4 Rated Ships!
Resplendent with glass and teak accents Feature environmentally responsible gas turbine engines.
Expansive staterooms Specialty restaurants The most luxurious spa facilities at sea 7 Night Caribbean & Alaska
Introducing Celebrity Solstice
Introducing Celebrity Solstice
• Premiere ship of new Solstice class with three additional vessels to debut in subsequent years – Celebrity Equinox – Summer 2009 – Celebrity Eclipse – Summer 2010 – Celebrity TBN – Fall 2011 • Largest ship ever designed and built for Celebrity Cruises – Being built by Meyer-Werft who also built Century Class • Newest addition to the existing stellar Celebrity fleet
Celebrity Solstice Class
Solstice Class Features:
122,000 GRT/ 2850 guests Standard stateroom size will have 215 square feet 85% of all staterooms have a veranda Boasts the most spacious standard veranda staterooms in the fleet Space saving design of staterooms and smarter storage All standard staterooms will have 32” LCD TVs All suite categories will have larger LCD TVs Entire ship is wireless, including all suites/staterooms
Celebrity Solstice Stateroom Categories
Celebrity Solstice will have 20 different stateroom categories
Celebrity Solstice Staterooms
Celebrity Solstice Suites
• Suites will receive the same services which are offered on all of the Celebrity fleet, which include: – European style butler service – Priority check-in and departing – Priority luggage delivery at boarding – Welcome champagne – Dining room seating preference – PC and and Internet access* – Personalized stationery – Celebrity tote bag – 100% cotton oversized bath towels – Frette bathrobes – Fresh cut flowers – Private portrait sitting – Opportunity to book in-suite massage
Suite guests will also be treated to unlimited access to the AquaSpa relaxation room and Persian Garden
*For a nominal fee.
Stateroom Schematics
Penthouse Suite
Stateroom Sq Ft: 1,291 Veranda Sq Ft: 385 Deck: 11
Stateroom Schematics
Celebrity Suite
Stateroom Sq Ft: 394 Veranda Sq Ft: 105 Decks: 10, 11
Stateroom Schematics
Concierge Class, Sunset Veranda, Deluxe Ocean View Stateroom with Veranda (1A, 1B, 2A, 2B, and 2C)
Stateroom Sq Ft: 192 Veranda Sq Ft: 53 Decks: 6, 8, 9, 10, 11, 12
Stateroom Schematics
Ocean View Stateroom
Stateroom Sq Ft: 176 Decks: 3, 7, 8,
Celebrity Solstice Initial Deployment
Celebrity Solstice will be sailing two alternating 7-Night Eastern Caribbean itineraries beginning 12/14/08
Itinerary A (2008 & 2009) 12/14, 1/11, 1/25, 2/8, 2/22, 3/8, 3/22, 4/5
Sun Fort Lauderdale, Florida Mon At Sea Tue San Juan, Puerto Rico Wed Basseterre, St. Kitts Thu Fri Philipsburg, St. Maarten At Sea Sat At Sea Sun Fort Lauderdale, Florida
Itinerary B (2208 & 2009) 1/4, 1/18, 2/1, 2/15, 3/1, 3/15, 3/29, 4/12
Sun Fort Lauderdale, Florida Mon At Sea Tue San Juan, Puerto Rico Wed Philipsburg, St. Maarten Thu Tortola, British Virgin Isl Fri Sat Labadee, Haiti At Sea Sun Fort Lauderdale, Florida
7 Night Galapagos Cruises Celebrity Xpeditions
The Galapagos
Go where few people have been before.
Galapagos Islands Quito, Ecuador Islands so isolated that many of its plants and animals cannot be found anywhere else on earth
The Galapagos
Interact with animals that have never associated people with danger
Celebrity’s Galapagos Celebrity offers a seamless, all inclusive, environmentally friendly vacation What is included *:
VIP personalized check-in service on board Celebrity Xpedition
All Meals including:
Room Service and in-stateroom dining during meal hours
All Beverages including:
Bottled water, wine, beer and spirits, coffee, tea, espresso, cappuccino
All Gratuities Cooking demonstrations including tastings
All Snorkeling Equipment
Masks, snorkels, fins, wet-suits and floatation devices
All Shore Excursions
Daily excursions led by our Naturalists with choices of activity levels and intensities
All onboard briefings and lectures led by our expert Naturalists
Binoculars and Bathrobes In addition to the pre-post Quito experience What is not included:
Massage Services
Scuba Diving (when available) Internet Service
High-end/Top Shelf liquor, cognacs and wines
Laundry Services Gift Shop Items Medical Services
What Makes Celebrity Best?
Celebrity Xpedition:
Presents the highest guest to staff ratio in our fleet: 96 guests to 61 staff
Displays the ultimate attention to details
Features an open, casual and intimate environment
Offers multiple dining choices Celebrity’s Naturalists:
Are the best in the Galapagos
Many certified by Galapagos National Park - degrees in Marine Biology / Geology
Naturalist to guest ratio is 1 to 14 – one of the lowest in the region Celebrity’s Galapagos Commitment:
Take only memories away and leave only footprints
Maintain a standard of going above and beyond compliance
Provide guests with an extraordinary experience with minimal impact
Additional Opportunities
Individual Incentive Travel (IIT)
Reward employees or customers No minimum purchase required Excellent pricing Easy to budget for Great for: Companies with field sales force Dealers or distributors Tiered Incentive programs Participant flexibility
Full Ship Charters
98 Guests Xpedition to 2,000 Guests Century to 2,368 Guests Millenium to 2,850 Guests Solstice
Why Celebrity Cruises…………..
Companies like to choose upscale hotels for their incentive & meetings… They do the same for their choice of cruise line…
World's top rated ships Award winning cuisine Higher percentage of public space Fewer children onboard Exclusive Corporate Amenity Program “Celebrity Treatment” Luxurious/spacious rooms Dedicated meeting room space Excellent selection of AV equipment