Transcript Rite Aid/Bi-Mart & the Rest of 9 ST th

Rite Aid/Bi-Mart
th
& the Rest of 9 ST
Bryan Barton
Chris Bell
Anne Hatlen
Richard Schafer
922 Nw Circle Boulevard (541) 753-2226
• Started in 1962 in Scranton, Pennsylvania and
now has over 3,400 stores employing over
72,000 people
• Is one of the nation’s leading drugstore chains
reporting 16.5 billion dollars in total sales as the
end of 2004
• MISSION: To be a successful chain of friendly,
neighborhood drugstores. Our knowledgeable,
caring associates work together to provide a
superior pharmacy experience, and offer
everyday products and services that help our
valued customers lead healthier, happier lives.
Rite Aid SWOT Analysis
• Strengths
– Send out weekly
mailer to promote
specials
– Large store with huge
variety of products
– Popular pharmacy
– Well known
corporation that is
located around the
country.
• Weaknesses
– Destination location
– In a fairly old complex
with stores not
attracting a lot of
attention or customers.
Rite Aid SWOT Analysis cont.
• Opportunities
– More advertising and
promotional deals to
draw in customer
base.
– They have a small
coffee drive thru and
ATM… actually have a
full business would be
good… there are no
banks close off of 9th.
• Threats
– Fred Meyer
– K-Mart
– Many other local
retailers
Bi-Mart
2045 N. 9th St. (541) 752-7156
• Started in 1955 and it 100% employee owned.
• Is a membership store with over 1 million
members/families.
• Their goal is to give their customers “deep discounts”
• Located throughout the NW employing around 3,000
people
• They focus their products on
sporting goods, automotive,
hardware, health & beauty,
photo, toys, clothing/shoes,
beer/food/wine, and a full
service pharmacy.
•
$5 lifetime membership
available to anyone.
• Have business partners
around the state where
you can save money
when you show your card.
• Was founded by a group who wanted to provide the “average
working person” with better values. Because of the Fair Trade
laws in place stating that merchandise had to be sold at or
above the manufacturer’s suggested retail price.
• As a result, the made it a membership store which didn’t break
any laws. And now that the Fair Trade laws no longer
determine price laws they keep the membership out of
tradition.
Bi-Mart SWOT Analysis
• Strengths
– Loyal customer base.
Mainly local families in
the area.
– “Meet or beat” as a
store policy.
– Huge stores with a lot
of merchandise at a
lower cost.
– Pharmacy is very
popular bringing more
people into the store.
• Weaknesses
– “Membership Card” if
you do not have one,
leaves you with no
desire to go and get
one…. Or you use a
friends
– Shorter hours on the
weekends which is
ideal family shopping
time.
Bi-Mart SWOT Analysis cont.
• Opportunities
• Threats
– More local advertising
– Go onto campus and
maybe give-away
memberships
– Advertise beer prices which
can beat other local
competitors.
– Sell some of their parking
lot for a coffee shop or
bank… to bring more
customers and save money
on unused parking lot.
– K-Mart, Fred Meyers, BiMart in Philomath
– Costco in Albany (they
claimed not an issue)
– Out of towners who don’t
know what Bi-Mart is.
General Info:
– Manager: Jerry, 5th year w/ Company
– Busiest Hours: lunch time 11-1pm & the
after work crowd 5-6pm.
– They do most of their advertising on T.V.,
Radio, and guy standing out on 9th street.
– Most Jiffy Lubes take over other
businesses like Q-Lube formally known as
Quick Lube.
– Tuesdays $19.99 oil change + $10 off
coupon, lets us have oil change for $9.99.
– Students with OSU ID get $5 off.
Yeah!!! I’m
Jerry, come
in and get
your damb
car fixed
fool.
Jerry on Right
SWOT Analysis
• Strengths:
– They claim to have more
procedures (it seems like
they are the same as any
other).
http://www.jiffylube.com
– Lower Bay’s (lets them have
more organization under the
car).
– Jerry Says they have great
customer service.
– 3 in Corvallis, 1 in Albany.
– They are stealing cars from
dealerships because of
price.
• Weaknesses:
– Some of their sales staff
are inexperience because
they don’t care about
their job and live life
paycheck-to-paycheck.
– Hiring and Training (they
could do a better job at
motivating their
employees).
SWOT Analysis
• Opportunities:
– The market is growing for
people wanting to save
time. It takes time to
change your oil Why not
let someone do it for you.
– Cheap, fast, friendly
environment.
– They could advertise in
Barometer, Student
Discount could bring in
more business.
• Threats:
UHH…Your PCV
Valve needs changing
(HAHAHA) $$
– No competitive threats in
the area. (4 Jiffy Lubes
within 10 miles of 97330).
– On average business is
increasing 6 cars/day.
General Info:
– Manager: Todd Powell 16th year w/ company.
– Busiest Hours: 3-7pm | Days: Sat & Mon | Months: May –
Aug.
– Established in location since 1986.
– Rates: Band New:1.9% for special financing/perfect credit,
Used: 4.75 – 30% based on the individual.
– Todd said that there were only one UH in the state of
Oregon. http://www.uhonda.com
– Advertise on Radio, in Newspapers, some T.V., Direct Mail,
Word of mouth is their best form of Advertising.
SWOT Analysis:
• Strengths:
– Location on 9th street =
Great traffic visibility.
– They sell Asian Imports.
– Honda is the #1 car
registered in Benton
County.
– With increase in Gas
Prices Honda’s are one
of the most efficient
family cars.
– Sales Crew (one guy sold
22 cars just last month).
• Weaknesses:
– A couple lots in the area
stock twice as many
used cars (100 as
apposed to 65). e.g. John
& Phil’s
– Profits are thinner on
New Cars.
– Lot Space, if they had
more space they could
sell more.
SWOT Analysis:
• Opportunities:
– New Truck: Ridgeline
they’ve never had a
truck before.
– Trying to expand the
used cars on the lot
(profits run thinner on
new cars).
– Increasing the sales
force to increase sales.
– Advertising in
Barometer.
• Threats:
– KBB.COM (people not
realizing their true price
potential).
– Online Buying Services.
– Other manufacturers
building better products.
– It’s a Buyers Market.
2108 NW 9th St, Corvallis, 97330 - (541) 752-9050
General Info.
• Been on 9th Street for five years
• Spring/Summer are busiest times of year
• Weekends are busy all day, weekdays
busiest between 4:30pm-6:30pm
• See about 200-250 people on weekends
• See about 150-200 people on weekdays
• Main corporate office in Tennessee
• 3,500 stores nationwide
SWOT Analysis
Strengths
• Location- 9th street is busy
• Name- Well known, people
know what they get
• “Best prices in auto parts”
motto
• Warranties- Equal to or
better than competition
• Website- Can find parts for
different vehicles
SWOT Analysis
Weaknesses
• Customer ServiceNot enough people
working
• Hard to find itemsseveral people needed
help
• Cluttered- There are
signs but they are
small and full of items
SWOT Analysis
Opportunities
• Expansion?- Didn’t
get a chance to ask
• Bigger store- May
result in less clutter
• Offer student/faculty
specials- A way to
attract a growing
population
SWOT Analysis
Threats
• Beggs Tire and
Wheel
• Corvallis Hanson
Tire Factory
• Weather- Not very
many, if any, snow
days in Corvallis
2119 NW 9th St, Corvallis, 97330 - (541) 752-3413
General Info.
• Been in this location for over 30 years
• Busiest times of the day are lunch time
and when people get off work (around
5:30pm)
• Busiest times of the year are winter
months (studs for tires)
• Well known for quality service and
products
SWOT Analysis
Strengths
• Location- 9th street is
one of the busiest
streets in Corvallis. It is
also right by Highway
99
• Name- Well-known for
good service and
quality
• Comparable prices for
tires
SWOT Analysis
Weaknesses
• Cannibalization- There
are more than one Les
Schwab stores in
Corvallis
• Wheel Prices- Prices
on wheels tend to be a
little high
• Front Desk- More
people so customers
don’t have to wait
SWOT Analysis
Opportunities
• Expansion- Always
looking to expand
• Students- Offer a
discount to students
to attract more of its
growing population
SWOT Analysis
Threats
• Nappa- In Corvallis,
Philomath, and
Albany
• Limited decision
making because they
are corporate
• Economy
Taco Bell
• Nations Leading quick service Mexican
Restaurant
• 6500 restaurants in the US
• #2 Store In Oregon
• Busiest Hours 11:00-2:30 & 4:00-9:00
• Located in Corvallis 18 years
• Sales of $1.6 billion in company sales and
$3.8 billion in franchise sales
SWOT
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Strengths
Located on 9th St.
Near other Fast
Foods
Demographics –
people who want an
alternative to a burger
Well Known Brand –
Corporate Advertising
Weaknesses
• Staffing – long waits!
• Franchise – no local
control, can’t spend
money on local
advertising
SWOT
Opportunities
• Local Advertising
Threats
• NONE – Taco Bell
“Destroys” Others
(According to
manager)
• Taco Time – barely
• Immokalee Workers
(settled)
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Founded In 1964 (R.B. Raffel Brothers)
Roast Beef Sandwich Franchise
3400 Restaurants Worldwide
Busiest Hours 11:00-2:30 & 4:00-9:00
One Corvallis Location
SWOT
•
•
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Strengths
Located on 9th St.
Near other Fast
Foods
Demographics –
people who want an
alternative to a burger
Service
Weaknesses
• High Prices
• Further up 9th
SWOT
Opportunities
• Local Advertising
• Student Discounts
Threats
• Cheaper Fast Foods
• Taco Bell (non burger
fast food alternative)
A few of the other stores
we didn’t have time to cover…
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Togo’s
US Nails
Subway
Coldstone
Mr. Formal
Darrels Restaurant
China Blue
Wendy’s
• Izzy’s
• Gramma Damas
Donuts
• The Flower Mill
• US Bank
• Highland Bowling
Alley
• Adult Shop
References
•
•
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www.riteaid.com
http://216.116.32.113/index.aspx BiMart
www.tacobell.com
www.arbys.com
http://images.google.com/images?q=beer+
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