Transcript SWOT Analysis - Woodland Hills School District

SWOT Analysis
Entrepreneurship
Mr. Rodrigues
Sorry Bill…
• March 5, 2008 Forbes
Magazine World’s
Richest People
announced that
Microsoft’s Bill Gates is
now 3rd
• Warren Buffet – CEO of
Berkshire Hathaway is
now #1
1. Warren Buffet
-- $62 B
(not Jimmy)
2. Carlos Slim
Helú – $60 B
3. Bill Gates -$58 B
SWOT Analysis
• Strengths (internal)
• Weaknesses (internal)
• Opportunities (external)
• Threats (external)
Internal vs. External
• Strengths and Weaknesses are considered
internal factors---meaning you as the business
owner can control them. How you manage or
market the business controls whether it is a
strength or weakness
• Opportunities and Threats are considered
external factors---meaning you have little control
over them. It is your job as a business owner to
respond appropriately
Examples
Strengths
•Resources, Assets,
People
•Experience, knowledge,
data
Opportunities
•Technology development
and innovation Seasonal,
weather, fashion
influences
Weaknesses
•Reputation , Morale,
commitment, leadership
•Accreditations
Threats
New technologies Political
effects Seasonality,
weather effects Loss of
key staff
Look at some examples…
• Use the following Hyperlink to
explore some sample SWOTs
• Marketing Teacher