Transcript 1.03 Identify significant people and events in the history of the sports and

1.03 Identify
significant people and
events in the history of
the sports and
entertainment
marketing industry.
P.T. Barnum
 Developed
the Barnum and Bailey
Circus promoting it as “The Greatest
Show on Earth.”
 Earliest US millionaires
 Had a New York newspaper run his
obituary in advance so that he could
read it himself. He passed away two
weeks later.
Walt Disney
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Created Mickey Mouse in Steamboat Willie
which was the first fully synchronized
cartoon. Disney was the voice of Mickey –
formerly known as Mortimer Mouse. His
wife suggested he change the name to
Mickey Mouse.
 Produced the first feature-length cartoon –
Snow White.
Walt Disney continued . . .
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Opened Disneyland in Anaheim, California
in 1955.
 Developed Disney World in Orlando,
Florida in 1971. (First of the four parks.)
 Developed the “Experimental Prototype
Community of Tomorrow” (EPCOT)
 Died prior to seeing any of his plans
completed.
 Upon his death, his empire worth over
$100 million.
Charlie Chaplin
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Slap-stick comedy
 Widely recognized movie stars
 Character wore:
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Baggy pants
Tight coat
Large shoes on the wrong feet
Black derby hat
Turned film comedy into an art form
 1915, signed with Essanay for $1,250/week
to make 14 films
Lucille Ball
 Actor,
musician, comedian, model, &
producer
 Emmy awards:
 1952:
Best Comedienne
 1955: Best Actress in a Continuing
Performance, I Love Lucy
 1967& 1968: Outstanding Lead Actress in
Comedy Series, I Love Lucy
Lucille Ball continued . . .
 One
of televisions first leading ladies
 The
man served as supporting role
 Helped
to advance career of many
Latino performers
 Husband:
Desi Arnez, Cuban bandleader
Steven Spielberg

Director and producer
 Films include:
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Jurassic Park I-III
Men in Black I & II
Shrek
Schindler‘s List
E.T., The Extra-Terrestrial
Jaws
The Color Purple
Steven Spielberg continued . . .
 Commercial
 Reeses
tie-in
Pieces in E.T., The ExtraTerrestrial
Louis Armstrong
 Revolutionized
jazz
 Put the soloist to the front of the band,
emphasizing talent
 Played the cornet and trumpet, sang
and led the band
 Wrote “Hello Dolly” and “What a
Wonderful Life”
The Beatles
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Included: George Harrison, John Lennon,
Paul McCartney, and Ringo Starr (Richard
Starkey)
 Early members included: Stuart Sutcliffe and
Peter Best
 Created first concept album, Sgt. Pepper’s
Lonely Hearts Club Band
 1970, band split
 1980, Lennon murdered
Elvis Presley
 Sold
over 1 billion records worldwide
 131 different albums/singles to achieve
gold, platinum or multi-platinum status
Elvis Presley continued . . .
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Revolutionized television performances
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On the Ed Sullivan show: record-breaking, hip
shaking, scandal making performance
Caused a nation-wide scandal
Many advertisers reconsidered their support of
Presley
Pioneered “rock and roll”
 Actor; movies included: Blue Hawaii,
Jailhouse Rock, and King Creole
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Oprah Winfrey
 Baltimore
Talk show, People Are Talking
 Chicago Morning talk show, A.M.
Chicago
 1986 launched the Oprah Winfrey Show
 Grossed
$125 million by end of first year
Oprah Winfrey continued . . .
 Production
company Harpo Productions
 Oprah
spelled backwards
 Privately syndicating her show allowed her
to make more money
 “Oprah
Book Club”
 1999 – Oxygen channel
 Magazine: O: The Oprah Magazine
Pioneers in the Sports
Marketing Industry
Michael Jordan
 Greatest
player ever to play basketball
 Nike and NBA marketed him as “Air
Jordan”
 Minor league baseball with Birmingham
Barons, the Double A affiliate of
Chicago White Sox
Michael Jordan continued . . .
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Movie Space Jam
 President of Basketball Operations for the
Washington Wizards
 Endorses products including:
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Nike
Gatorade
Sara Lee Corporation’s Hanes brand clothier
Rayovac
Chevrolet
Mildred “Babe” Didrickson
Zaharias
 Greatest
female athlete of all time
 Female Athlete
of the Year six times
Mildred “Babe” Didrickson
Zaharias continued . . .
 Sports
included:
 Basketball,
track, golf, baseball, tennis,
swimming, diving, boxing, volleyball,
handball, bowling, billiards, skating, cycling
 First
female athlete to sign an
endorsement contract
 Wilson
Sporting Goods
 $100,000
William (Bill) H.G. France Sr.
 Founded
National Association of Stock
Car Auto Racing (NASCAR)
 Founded International Speedway
Corporation (ISC) – owns and/or
operates:
 Daytona
International Speedway
 Talladega Superspeedway
William (Bill) H.G. France Sr.
continued . . .
 Michigan
International Speedway
 California Speedway
 Homestead-Miami Speedway
 Phoenix International Raceway
 Richmond International Raceway
 Darlington Raceway
 North Carolina Speedway
 Kansas Speedway
Jack “Jackie” Roosevelt
Robinson
 First
student to letter in four sports at
UCLA
 Baseball
 Basketball
 Football
 Track
& field
 Professional
Bulldogs
football for Los Angeles
Jack “Jackie” Roosevelt
Robinson continued . . .
 Broke
Major League Baseball color
barrier – offered contract to play for the
Brooklyn Dodgers
 Won National League batting title and
Most Valuable Player awards
 Former President of Chock Full O’Nuts
– restaurant and coffee company
Jackie Joyner-Kersee
 Basketball
scholarship at UCLA
 Cover of Sports Illustrated – labeled
“Super Woman”
 First female to be named The Sporting
News Man of the Year
George “Babe” Herman Ruth Jr.
 Baseball’s
first “great slugger”
 Called “Bambino” & “The Sultan of
Swat”
 “Babe” came from Jack Dunn, former
manager of the Baltimore Orioles
 Orioles sold his contract to the Boston
Red Sox and then sold to the New York
Yankees
George “Babe” Herman Ruth Jr.
continued . . .
 Yankee
Stadium is considered “The
House that Ruth Built”
 Associated Press Athlete of the Century
 Member of ESPN’s Sport
Century/Athletes of the Century
 Voted Greatest Baseball player of alltime by the Sporting News
Cassius Clay
as “I am the Greatest!”
 Won Gold Medal – Olympics – Light
Heavyweight division
 Defeated Sonny Liston to become the
World Heavyweight Champion
 Self-promoted
Cassius Clay continued . . .
Joined Nation of Islam – changed name to
Muhammed Ali
 Refused to join the Army. Was stripped of
boxing title and license. The Supreme Court
reversed the conviction.
 “Rumble in the Jungle” in Kinshasa, Zaire –
defeated George Foreman to regain the
World Heavyweight Championship.
 “Thrilla in Manilla” – defeated Joe Frazier
 Lit the torch at Olympic Summer Games in
Atlanta, GA
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Max Muhleman
 Founded
Muhleman Marketing Inc. in
Charlotte
 Clients include: Anheuser-Busch, CocaCola, and DuPont
 Created permanent seat license
 Helped
Charlotte to acquire the Charlotte
Hornets and the Carolina Panthers
Vince McMahon
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Born Pinehurst, NC
 Graduated from East Carolina University
 1982 – purchased Capitol Wrestling from father,
later called World Wrestling Federation
 Called professional wrestling “sports
entertainment”
 Battled World Wildlife Fund to keep WWF.
Courts ruled against the World Wrestling
Federation.
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Changed name to World Wrestling Entertainment
(WWE)
Examine the Evolution of
Sports and Entertainment
Marketing
Sports Marketing
1858 – Fans paid to attend a baseball game
between two teams in the New York City area
at Fashion Rack Course in Queens.
 1906 – National Collegiate Athletic
Association (NCAA) was officially formed to
govern collegiate athletics.
 1934 – Lou Gehrig appeared on a Wheaties
box.
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Sports Marketing
– All-American Girls Professional
Baseball League was formed due to
many Major League Baseball players
serving in WWII.
 1949 – Wilson Sporting Goods signed
golfer Babe Didrickson Zaharias to an
endorsement contract for $100,000 per
year.
 1943
Sports Marketing
1964 – Phil Knight opens Blue Ribbon Sports.
In 1972, the name is changed to Nike.
 1972 – Title IX is enacted, mandating equal
access to educational opportunities for men
and women.
 1973 – Rich Foods pays $60,000/year for the
naming rights to the Buffalo Bills football
stadium.
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Sports Marketing
– The US boycotts the Summer
Olympics in Moscow.
 1984 – The Olympics becomes
commercialized. Peter Ueberoth helps
to make the Olympics profitable.
 1996 – Olympic Park in Atlanta, GA is
bombed.
 1980
Entertainment Marketing
– Introduction of outdoor
entertainment including bowling,
primitive amusement rides, music and
dancing.
 1919 – Development of recording of
sound on motion picture film.
 1920 – First commercial radio stations
with regularly scheduled broadcasts.
 1550-1700
Entertainment Marketing
– RCA established the National
Broadcasting Company (NBC)
 1927 – Farnsworth transmits first
electronic television picture; receives
patent.
 1927 – The Columbia Broadcasting
System (CBS) is founded.
 1926
Entertainment Marketing
– The Stock Market Crash leads
to the Great Depression closing nearly
three-fourths of amusement parks.
 1939 – First television is sold.
 1948 – Televisions are in over one
million homes.
 1951 – Color television is introduced.
 1929
Entertainment Marketing
– Disneyland in Anaheim,
California opens costing $17 million to
build.
 1955
 3.8
million visitors come the first year
– Over 100 million television sets
are in homes around the world.
 1961 – Six Flags opens in Texas
 1960
 First
regional theme park
Entertainment Marketing
– The Magic Kingdom in Walt
Disney World in Orlando, Florida opens
costing $375 million the build
 1980 – CNN, the first all news network,
is launched by Turner Cable Network
 1980 – Prince Charles and Diana
Spencer are married on international
television
 1971
Entertainment Marketing
– First IBM Personal Computers
are available for retail sales
 1981 – MTV debuts
 1982 – Michael Jackson’s “Thriller” sells
20 million albums
 1981
 Largest
 1983
selling record ever
– First compact disc is released
Entertainment Marketing
– Nintendo home entertainment
system is introduced
 1989 – Time and Warner merge to
become Time Warner Inc.
 1995 – First television program
delivered via the Internet (webcast)
 1997 – Princess Diana is killed in an
automobile accident
 1985