ADVANCED INNOVATION METHODS

The Department of Energy, Systems, Territory, and Construction Engineering of the University of Pisa is pleased to announce the launch of the Summer School in Advanced Innovation Methods, which will run from May 30

th to June 11 th

2016.

Objectives

The goal of the school is to increase the ability of new entrepreneurs to transform ideas into viable, sustainable and scalable businesses, building up resilience with respect to market turbulence. This implies building up robust business foundations, based on a thorough understanding of strengths and weaknesses. In this perspective some of the old-fashioned concepts and dilemmas (or myths) surrounding the creation of innovative startups (such as venture capital yes/no, business angels yes/no etc.) will be shown to lack consistency. The school teaches advanced engineering methods for the design and industrial development of products, for which the prototype phase can be accelerated.

Target

The target population is comprised of undergraduate students, graduate students, PhDs and post-docs, as well as industrial researchers and entrepreneurs, wishing to develop an innovative product in an existing or new company. The target is defined in terms of hard science, or manufacturing based innovations, i.e. those new products which require some physical testing (with exclusion of Apps or similar kinds of innovative services).

Programme

The school, which provides for the recognition of 6 ECTS, is articulated in open lectures and teamwork. Tutors will assist the students during all the activities. The opening event will take place on May 30

th

at the Leonardo da Vinci Museum in Vinci, in the heart of Tuscany, to celebrate the main source of innovation: the brain! Speakers: • Andrea Bonaccorsi, Full Professor University of Pisa, Italy • Silvestro Micera, Sant'Anna School Pisa, Italy, Ecole Polytechnique Lausanne, Switzerland • Pasquale Fedele, Founder and CEO - Braincontrol, Italy

Lectures/Workshops

Venue: Polo Porta Nuova School of Engineering, Via Bruno Fedi, 1, 56122, Pisa, Italy • Problem statement and idea understanding (Gualtiero Fantoni, University of Pisa, Italy) – 30 May - 14.00-18.00

• Pretotyping: Pretotype it! (Leonardo Zangrando - Pretotype it!, USA-Italy) – 1 June - 9.00 13.00

• Design of connected devices (Daniele Mazzei – Zerynth.com, Italy) – 1 June - 14.00-18.00

• Pains and Gains, Value Proposition & Business Modeling (Gabriele Montelisciani, Leonello Trivelli, University of Pisa, Italy) – 3 June - 9.00-18.00

• 3D Printing (Carmelo De Maria - Fablab Pisa, Italy) – 4 June 9.00-13.00

• Implementation strategies, Global Thinking, Business Planning (Ray Garcia -Buoyant Capital, USA) – 6 June - 9.00-18.00

• Strategic Marketing (Fabio Ancarani – Bologna Business School, Italy) – 8 June - 9.00-13.00

• The Dallara Case Study (Andrea Pontremoli – Dallara Automobili Spa, Italy) – 8 June - 14.00-16.00

• Technology Foresight (Karlheinz Steinmuller - Z-Punkt,Germany) – 9 June – 9.00-13.00

• Technology Intelligence (Riccardo Apreda - Erre Quadro Srl, Italy) – 9 June – 14.00-16.00

• B2B Sales (Eleni Chioutakou - Fabio Perini Spa, Italy) – 10 June – 9.00-11.00

• Branding and Communication (Pier Bardoni - things.is) – 10 June – 11.00-18.00

Final Pitch, 11 June – 9.00-13.00

Course directors

• Prof. Andrea Bonaccorsi | DESTeC | University of Pisa • Prof. Gualtiero Fantoni | DICI | University of Pisa

Fees

The cost is € 600,00 covering meals during the course and teaching materials.

Application

The application form must be filled out in all its parts and sent by e-mail to [email protected]

together with a CV and an ID Document.

Application deadline is April 30 th .

Contacts and Info

For any further information: visit our website https://www.unipi.it/index.php/engineering/item/7458 or email to [email protected]

Download syllabus The Summer School has been organized with the support of Fondazione Giacomo Brodolini and Museo Leonardiano.