Transcript ADVERTISING TECHNIQUES

Family & Consumer Science
Mrs. Fleagle
Grade 8
 Slogan
- A brief attention getting phrase
advertisers use to get your attention
 Icon – An emblem, song (jingle) or symbol
that represents a product or service.
 The
Quicker Picker-Upper
 Taste the Rainbow
 Just Do It
 Breakfast of Champions
 Melts in your mouth, not in your hands
 Eat More Chickin
 Have it Your Way
 Choosey Moms choose __ __ __
 Back
in the good old days
 Plainfolks, back-to-nature, just the way
Grandma used to make it
 Hidden Valley Ranch Dressing
 CocaCola
 Kashi
 Country Time Lemonade
 Don’t
be left out
 Everyone who is anyone is buying this
product
 Buy gold
 Car Dealers
 Magazine assembly
 Beautiful,
elegant, rich, fit
 Advertisers hope that consumers will transfer
these qualities to themselves and purchase
the products
 Luxury cars – Cadillac, BMW, Mercedes
 Cosmetics, Hair Care
 Perfume/Cologne
 Makes
you laugh.
 People purchase the product because of the
positive association with it.
 E*trade – Babies
 Verizon FIOS – Cable guy and tech guy
 Orbit – Dirty mouth
 Appeals
to the senses
 Feature colors, sounds, music, pictures.
 5 Gum
 Dell laptops – “lollipop”
 Skittles
 Numbers
and facts
 People tend to be impressed with “facts” and
statistics even if they have little or no
meaning.
 Toothpaste – 4 out of 5 dentists surveyed
recommend…
 Skin care – 40% reduction of fine lines &
wrinkles…
 Medicine
 Important
or well-known people use the
product.
 Celebrity endorsement. Makes you think if
they use it you should too.
 Katie Perry - ProActive
 Jennifer Hudson-Weight Watchers
 Michael Jordan – Nike, Hanes
MATCHING:
A. Humor
B. Sense Appeal
C. Transfer/Fantasy
D. Testimonial
E. Nostalgia
F. Statistics
G. Bandwagon
______________________________________________________________________
____1.
“Lose weight the way 6 million Americans have. It’s the method 3
out of 4 doctors recommend.”
____2.
A cool, sparkling soft drink sits next to a hot sizzling cheeseburger.
____3.
A famous actor says that he buys a product and recommends it to
everyone.
____4.
Lemonade is served on the back porch of a house situated near an ol’
fishin’ pond.
____5.
“Buy your next car at Crazy Joe’s, where everyone gets the best
deal around!”
____6.
A person falls down a flight of steps and says, “it’s the kind of soft
drink you could fall for!”
____7.
A woman driving in her new convertible runs her hands through her
beautiful blonde hair to show how great Shimmer Shampoo works.
MATCHING:
A. Humor
B. Sense Appeal
C. Transfer/Fantasy
D. Testimonial
E. Nostalgia
F. Statistics
G. Bandwagon
______________________________________________________________________
__F__1. “Lose weight the way 6 million Americans have. It’s the method 3
out of 4 doctors recommend.”
__B_2.
A cool, sparkling soft drink sits next to a hot sizzling cheeseburger.
__D__3. A famous actor says that he buys a product and recommends it to
everyone.
__E__4. Lemonade is served on the back porch of a house situated near an old
fishin’ pond.
__G__5. “Buy your next car at Crazy Joe’s, where everyone gets the best
deal around!”
__A__6. A person falls down a flight of steps and says, “it’s the kind of soft
drink you could fall for!”
__C__7. A woman driving in her new convertible runs her hands through her
beautiful blonde hair to show how great Shimmer Shampoo works.