Transcript Presentation - Al

Outline
Editorial Content
Readership
Penetration
Profile
Conclusion
Editorial Content
• Health
• Consultancy
• Your Home
• From You & US
• Celebrity Section
• Our Sweethearts
• Competition
• Society
• Picnic
• Horoscope
• Zoom IN
• Dreams
• Best Shout
• Articles
• Special Corner
• From Every Where
• Souk Talk
• Investigations
• Kitchen
• Stock & Investment
• Internet
• Short Story
• Study
• Library
• Market Tour
• Beauty & Fashion
Section
Total Sample
Penetration
16%
14%
Sayidaty is the Leading Weekly Magazine
12%
10%
8%
15.1%
14.2%
14.0%
6%
8.9%
4%
7.0%
6.8%
6.7%
6.3%
6.2%
Al Mubawaba
Dammam
Rotana
Al Waseela
DMM
Al Waseela
RYD
Al Waseela
JED
2%
0%
Sayidaty
Zahrat Al
Khaleej
Laha
Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)
Haya
Females
Penetration
30%
Sayidaty is the Leading Females Weekly Magazine
25%
20%
15%
25.3%
23.4%
23.1%
10%
13.2%
5%
10.0%
8.0%
0%
Sayidaty
Laha
Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)
Zahrat Al Khaleej
Haya
Rotana Magazine
Al Waseela Riyadh
Females 25Y+
Penetration
30%
25%
20%
15%
25.3%
23.5%
22.3%
10%
12.5%
5%
9.6%
0%
Sayidaty
Laha
Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)
Zahrat Al Khaleej
Haya
Rotana Magazine
Females 16,000 SR+
Penetration
25%
20%
15%
22.0%
10%
20.7%
18.4%
18.4%
10.5%
5%
0%
Sayidaty
Haya
Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)
Zahrat Al Khaleej
Laha
Al Mubawaba Dammam
Sayidaty
Profile
Region
5.9%
20.9%
9.5%
11.6%
52.1%
Central Province
Western Province
Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)
Eastern Province
Southern Province
Northern Province
Sayidaty
Profile
Gender
23.1%
76.9%
Male
Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)
Female
Sayidaty
Profile
Age
10.8%
29.7%
11.6%
20.1%
27.9%
15 - 24
25 - 34
Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)
35 - 44
45 - 54
55+
Sayidaty
Profile
Family Income
6.7%
7.3%
28.6%
29.6%
27.7%
Less than 4,000 SR
4,001-8,000 SR
Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)
8,001-12,000 SR
Over 12,000
Unspecified
Sayidaty
Profile
Nationality
16.9%
83.1%
Saudis
Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)
Other Arabs
Sayidaty
Profile
Education
1.7%
10.5%
24.1%
63.7%
Finished Elementary
Finished Intermediate
Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)
Finished Secondary
Finished Graduation
Conclusion
Sayidaty offers the ultimate communication
solutions through delivering:
High Readership in
KSA & GCC
Unconventional
Opportunities
Customized
content to suit
females
readers needs
Rich
environment /
context
Thank you