Transcript 2015 DESIGN VALUE INDEX JENEANNE RAE CEO, MOTIV STRATEGIES IDEAN UX SUMMIT NO 14 UX AS A TRANSFORMATION STRATEGY.

2015 DESIGN
VALUE INDEX
JENEANNE RAE CEO, MOTIV
STRATEGIES
IDEAN UX SUMMIT NO 14
UX AS A TRANSFORMATION STRATEGY
© Motiv Strategies
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Design Value Index vs. S&P 500
2004-2014
$45,000
APPLE
COCA-COLA
FORD
HERMAN-MILLER
IBM
INTUIT
NEWELL
RUBBERMAID
NIKE
STANLEY
BLACK &
P&G
DECKER
STARBUCKS
STARWOOD
STEELCASE
TARGET
WALT DISNEY
WHIRLPOOL
$39,427.34
$40,000
$35,000
$30,000
$25,000
219%
Design Value
Index
S&P 500
$20,000
$17,999.37
$15,000
$10,000
$5,000
'04
'05
'06
'07
'08
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'10
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'12
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© DMI/Motiv Strategies 2015
dmi.org/value
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motivstrategies.com
Design Value Index
Criteria
10+ years publicly traded
Scale of design
Investment
Org. Structure
Design Leadership
Senior-level commitment
© Motiv Strategies
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Design Value Index vs. S&P 500
2004-2014
$45,000
APPLE
COCA-COLA
FORD
HERMAN-MILLER
IBM
INTUIT
NEWELL
RUBBERMAID
NIKE
STANLEY
BLACK &
P&G
DECKER
STARBUCKS
STARWOOD
STEELCASE
TARGET
WALT DISNEY
WHIRLPOOL
$39,427.3
4
$40,000
$35,000
$30,000
$25,000
219%
Design Value
Index
S&P 500
$20,000
7
$15,000
$10,000
$17,999.
37
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$5,000
'04
'05
'06
'07
'08
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© DMI/Motiv Strategies 2015
dmi.org/value | motivstrategies.com5
What’s trending?
© Motiv Strategies
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What’s trending?
Design maturity path
EMERGENT
STRATEG Design is core
Y to great graphics
STRUCTU
RE &
PROCESS
Design structures
and processes are
emergent
BUILDING
ADVANCED
WORLD-CLASS
Design is core to
great brands and
innovation
Design structures
and processes
are established
Generalist design
talent with limited
strategic ability
Diverse design
talent with deep
strategic ability
Design is a
potential
management fad
Design is core to
who we are as a
company
TALENT
CULTURE
Our work suggests that most companies are still
in the early stages of their design evolution.
© Motiv Strategies
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Q.
What is the hardest thing about moving
your organization towards “World-class?”
© Motiv Strategies
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What’s trending?
© Motiv Strategies
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Q.
Given the framework below, where should
you concentrate resources during the
“build” phase?
Organization
STRUCTURED for
greater design
partnership
DESIGN VISION +
STRATEGY well
articulated and
understood
LEADERSHIP is
committed to driving
design vision
CULTURE shifts to
embrace strategic
design
Strategic design
TALENT acquired,
trained and
deployed
A holistic approach ensures that strategic design becomes intrinsic to the organization’s DNA.
© Motiv Strategies
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What’s trending?
Tech
UX
design
Engineering design
Software design
Industrial design
Communication design
Web design Graphic design
Configuration design
Automotive design
Product design
Visual design Sound design Print design
Service design Interior design
Production design Set design Urban design
Presentation design Landscape architecture
Motion design Systems design
Lighting design Instructional design
Survey design Process design
Costume design
Research design
© Motiv Strategies
Architecture Fashion design Textile design
Financial
Services
Industri
al
CPG
Startups
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What’s trending?
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Q.
What is the secret to recruiting and
retaining great UX talent?
© Motiv Strategies
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THANK
YOU
JENEANNE RAE FOUNDER, MOTIV
STRATEGIES
[email protected]