Transcript “How do [they] even do that?” A Pew Internet guide to teens, mobile phones and social media Amanda Lenhart June 2010 Lawlor | Hardwick-Day Summer.

“How do [they] even do that?”
A Pew Internet guide to teens, mobile phones and
social media
Amanda Lenhart
June 2010
Lawlor | Hardwick-Day Summer Seminar
Minneapolis, MN
Methods
• 800 teens ages 12 to 17 and a parent or guardian were
contacted by landline or cellular telephone in a nationally
representative rdd survey conducted from June to
September 2009.
• 9 focus groups in four cities with middle and high school
aged teens (ages 12-18) conducted in June and October
2009
• Joint project of the Pew Research Center’s Internet &
American Life Project and the University of Michigan.
• Data from adult surveys from Sept 2009 & January 2010
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How do they do that – or do they?
Commonly held beliefs about teens, young adults and technology:
• Everyone uses the internet
• Every teen has a cell phone…
• … and all teens text unimaginably large numbers of messages a
day
• Teens no longer call anyone on the phone
• Parents and K-12 schools struggle with management of teens’
phones
• Teens have been supplanted by older adults on social networks
• Teens love Twitter
• Young adults don’t care about privacy, particularly online
• Teens are active creators of content online
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EVERYONE USES THE INTERNET
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EVERY TEEN & YOUNG ADULT HAS
A CELL PHONE…
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…AND THEY SEND AND RECEIVE AN
UNIMAGINABLY LARGE NUMBER OF
TEXTS EVERY DAY.
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TEENS NO LONGER MAKE PHONE
CALLS.
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Teens who pay for phone costs are more
likely to do more with cell phone
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PARENTS AND SCHOOLS
STRUGGLE WITH MANAGEMENT OF
TEENS’ CELL PHONES
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TEENS & YOUNG ADULTS HAVE
BEEN SUPPLANTED BY OLDER
ADULTS ON SOCIAL NETWORKS
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TEENS LOVE TWITTER
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Twitter
YOUNG ADULTS DON’T CARE
ABOUT THEIR PRIVACY,
ESPECIALLY ONLINE
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Social networking users are curators of content
Thinking about the ways you use social
networking sites… Do you ever…
All SNS
18-29 30-49 50+
users
Change the privacy settings for your profile to
limit what you share with others online
65
71
62
52
Delete people from your network or friends’ list
56
64
52
42
Keep some people from seeing certain updates
52
58
52
36
Filter updates posted by some of your friends
41
44
43
27
Delete comments that others have made on
your profile
36
47
29
24
Remove your name from photos that have been
tagged to identify you
30
41
24
16
Post updates, comments, photos or videos that
you later regret sharing
12
19
9
4
TEENS CREATE A SUBSTANTIAL
AMOUNT OF CONTENT ONLINE
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Final Thoughts
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Cell phones leap frog connectivity roadblocks for low income,
minority teens and adults
Teens and young adults are not monolithic – so a multi-pronged
approach is prudent
Changes suggest a move towards mobile…
…but teens and young adults do not always embrace the newest
thing
Young adults know that you are watching, and are increasingly
taking steps to manage their online reputations
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Thanks!
Amanda Lenhart
http://www.pewinternet.org
Twitter: @amanda_lenhart