Our Vision > Fleishman-Hillard is a leading global communications consultancy. Our success relies on the exceptional value we bring to our clients by: Hiring.

Download Report

Transcript Our Vision > Fleishman-Hillard is a leading global communications consultancy. Our success relies on the exceptional value we bring to our clients by: Hiring.

Our Vision
> Fleishman-Hillard is a leading global communications
consultancy. Our success relies on the exceptional
value we bring to our clients by:
Hiring and retaining the best people
Maintaining a best-in-class workplace dedicated to teamwork
and to the growth, development, and retention of our people
Working in partnership with clients to create value through the
most innovative and effective communications programs
Observing the highest ethical and professional standards
Being the best-managed organization in our industry
Fleishman-Hillard International Communications
1
Who We Are
> Founded in 1946, FH has become one of the
world’s leading public relations firms:
• More than 2,100 employees located in
80 offices in 24 countries
• An unsurpassed reputation for quality
• A workplace culture that has made us the industry’s
employer of choice
Fleishman-Hillard International Communications
2
Our Mission Statement
“
To make ourselves
as valuable to our clients as
they are to us… ®
Fleishman-Hillard International Communications
”
3
What Sets Us Apart
Results For Our Clients
4
We Differentiate
Ourselves Through …
> Unsurpassed commitment
to client service
> Exceptional results for our clients
> Global reach and coordination
> Growing our employees
> Our quality reputation
Fleishman-Hillard International Communications
5
Intra-Agency Cooperation
The Glue That Holds Us Together
> Communications teams are selected
from 21 different practice groups
across all geographic regions
> Matches agency strengths against
clients’ needs
> Gives clients access to the counsel of
the most experienced practitioners
in various industries and disciplines
Fleishman-Hillard International Communications
6
Practice-Group Approach
> Business-to-Business
Marketing
> Business-to-Consumer
Marketing
> Corporate Reputation
Management
> Energy
> FH Hispania
> FH Out Front
> Financial Communications
> Food and Agribusiness
> Healthcare
Fleishman-Hillard International Communications
>
>
>
>
>
>
>
>
>
>
>
>
Homeland Security
Innovation
Interactive
Internal Communications
Litigation Support
Multicultural
Public Affairs
Retail
Social Impact Marketing
Technology
Transportation
Travel and Tourism
7
Our Global Reach
A Network of Experts … You Can Rely On
8
Our Global Reach … 80 offices, 60 cities
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1991
1990
1989
1988
1987
1985
1982
1980
1977
1946
FitzGerald Communications (U.S.); Cairo; Cape Town; Moscow
Mercury Public Affairs (U.S.)
Charlotte; Strat@comm (U.S.); Raleigh-Durham; Warsaw; BlueCurrent PR (U.S., Asia)
Guangzhou
Allyn & Company (U.S.); Amsterdam; Korea
Berlin; FH Stratcom (Australia); GMMB (U.S.); Herald Communications (Europe)
High Road Communications (Canada); Lois Paul & Partners (U.S.);
Madrid; San Juan; KVO (U.S.); GPC International (Canada)
Cleveland; UpStart Communications (U.S.); FH/Vallun Wilkins (South Africa);
CPR Worldwide (U.S., Europe); Kuala Lumpur
Montreal, San Antonio, San Diego, R. Duffy Wall & Associates (U.S.)
Hong Kong, Manila, Shanghai, Tokyo
Austin, Boston, Minneapolis/St. Paul, Singapore
Milan
Beijing
Dallas, Houston, Mexico City, Miami, San Francisco, Toronto
Frankfurt
Chicago, Dublin
Sacramento
Atlanta
London, Paris
Washington, D.C.
Los Angeles
New York
Kansas City
St. Louis
Fleishman-Hillard Worldwide Network
United States
Albany
Atlanta
Austin
Boston
Charlotte
Chicago
Cleveland
Dallas
Detroit
Houston
Kansas City
Los Angeles
Minneapolis/St. Paul
New York
Phoenix
Portland
Raleigh-Durham
Sacramento
San Antonio
San Diego
San Francisco
Seattle
St. Louis
Washington, D.C.
Europe, Middle East,
and Africa (EMEA)
Canada
Calgary
Montreal
Ottawa
Toronto
Vancouver
Latin America
Mexico City
Miami
San Juan
Fleishman-Hillard International Communications
Affiliates
Bogotá
Buenos Aires
Caracas
Guatemala City
Guayaquil
Kingston
La Paz
Lima
Quito
San Francisco
San José
Santiago
Santo Domingo
São Paulo
Amsterdam
Berlin
Brussels
Cairo
Cape Town
Dublin
Edinburgh
Frankfurt
Johannesburg
London
Madrid
Milan
Moscow
Munich
Paris
Prague
Warsaw
Affiliates
Athens
Bucharest
Budapest
Copenhagen
Geneva
Helsinki
Istanbul
Jeddah
Lagos
Lisbon
Ljubljana
Ski
Sofia
Stockholm
Tel Aviv
Vienna
Vilnius
Zagreb
Asia Pacific
Beijing
Guangzhou
Hong Kong
Kuala Lumpur
Manila
Melbourne
Seoul
Shanghai
Singapore
Sydney
Tokyo
Affiliates
Auckland
Bangkok
Hanoi
Ho Chi Minh City
Jakarta
Karachi
New Delhi
Taipei
10
10
Our Major Strength
Quality Reputation
11
In 2006, The Holmes
Report …Named Us
“
International Agency
of the Year
Fleishman-Hillard International Communications
”
12
For Five
of the Past Six Years
The Holmes Report Survey Rated Us as the
“
Best Big Agency to
Work For
Fleishman-Hillard International Communications
”
13
Thomas L. Harris/
Impulse Research Survey
Fleishman-Hillard finished first in:
1
No.
Quality Reputation
(for 12 consecutive years*)
Brand Awareness
(for three consecutive years*)
*Survey conducted annually, 1992-2004
Fleishman-Hillard International Communications
14
PRWeek 2006 Agency
Business Report Says:
“
The hallmarks of Fleishman-Hillard’s
reputation remain its consistent
approach to work across disciplines and
levels, and the depth and smarts of its
long-serving leadership team.
”
Fleishman-Hillard International Communications
15
PRWeek 2005 Agency
Excellence Survey Says:
> FH top-scoring attributes
against the industry average:
• Provides appropriate strategic counsel
and advice
• Develops creative programs to meet
company’s objectives
• Has low staff turnover
Fleishman-Hillard International Communications
16
Doing What We “Do”
Traditional vs. Non-Traditional Public Relations
17
The environment in which we
work:
Fleishman-Hillard International Communications
18
The environment in which we
work …
Fleishman-Hillard International Communications
19
The environment in which we
work …
Fleishman-Hillard International Communications
20
BUT …
I challenge you to consider “PR” in a whole new
way.
It’s not just media relations … it is smart, effective,
integrated communications that cuts-across all
functions to drive business strategy.
Fleishman-Hillard International Communications
21
A lost message is a lost
opportunity!
Fleishman-Hillard International Communications
22
Okay … So What??
The impact of: Outstanding Client Service
Teamwork
Reputation
Ethics
23