Transcript SMEs Division WIPO’s Experience on Capacity-Building on IP for SMEs and IP PANORAMA as an Effective Capacity-Building Tool April 2009, Warsaw Mr.

SMEs Division
WIPO’s Experience on
Capacity-Building on IP for SMEs
and IP PANORAMA
as an Effective Capacity-Building Tool
April 2009, Warsaw
Mr. Guriqbal Singh Jaiya
Director
Small and Medium-Sized Enterprises Division
World Intellectual Property Organization (WIPO)
SMEs Division
SMEs Division: Background
• In September 2000, the WIPO
Assemblies approved the creation of “a
substantial new program of activities,
focusing on the IP-related needs of SMEs
worldwide”
• SMEs Division established in October
2000
SMEs Division
Producing Guides
• WIPO/ITC Guide on Marketing of Crafts and Visual
Arts; Role of Intellectual Property; A practical guide
• WIPO/ITC Guide on Secrets of Intellectual Property:
Guide for Small and Medium Sized Exporters
• WIPO/ITC Guide on Exchanging Value: Negotiating
Technology Licensing Agreements - A Training Manual
• ITC Guide on Exporting Automotive Components
SMEs Division
SMEs Division
IP for Business Series
Published
• Making a Mark
(Trademarks)
• Looking Good
(Designs)
• Inventing the
Future (Patents)
• Creative
Expression
(Copyrights)
SMEs Division
Translation and Customization
• Completed and/or Under way, with funding from several sources,
in the following countries: Algeria, Argentina, Australia, Bosnia,
Bulgaria, Canada, Costa Rica, Croatia, Czech Republic,
Democratic People’s Republic of Korea, Dominican Republic,
Egypt, El Salvador, Estonia, Hungary, Iran, Italy, India,
Indonesia, Israel, Jamaica, Kenya, Lao PDR, Latvia, Lebanon,
Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia,
Mozambique, Morocco, Nepal, New Zealand, Panama,
Pakistan, Peru, Philippines, Poland, Romania, Rwanda,
Serbia, Slovakia, Slovenia, Spain, Syria, Tanzania, Thailand,
Tunisia, Turkey, Uruguay, Vietnam, Zimbabwe
• 16 Countries members of the OAPI
SMEs Division
Website of SMEs division
SMEs Division
SMEs Newsletter
• Monthly e-newsletter in the 6 UN
languages (Free)
• Content includes articles, updates
with information, links and
documents
• Launched in August 2001
• More than 33,000 subscribers
SMEs Division
Articles
• Some articles recently published:
 IPR Protection at Trade Fairs or Exhibitions in
China
Role of Intellectual Property in Enhancing the
Competitiveness of the Tourism Industry
 IP Due Diligence Readiness
Get Your Assets in Gear: Aligning IP Strategy
and Business Strategy
Trade Secrets and Employee Loyalty
SMEs Division
Partnership
 National and Regional IP Offices
 National SMEs support institutions
 Chambers of Commerce and Industry
 Universities and R & D Institutes
 Incubators, Science Parks, Technology
Parks
 Other UN Agencies (ITC, UNCTAD,
UNESCAP, ILO, etc)
SMEs Division
IP PANORAMA Project
May 2003, WIPO OECD Forum
IP Academy as a best practice of KIPO and KIPA
Nov 2004, Trilateral Agreement
Joint Development of E-learning Content (JDEC)
• JDEC Article 1. Purpose
to provide small and medium-sized enterprises (SMEs),
especially of developing countries, and universities with an
effective educational tool for sharing IP-related knowledge
SMEs Division
Current Modules and Further Development
Basic Modules
1. Importance of IP for SMEs
2. Trademarks and Industrial
Designs
3. Invention and Patent
4. Trade Secrets
5. Copyright and Related Rights
Advanced Modules
6. Patent Information
7. Technology Licensing in a
Strategic Partnership
8. IP in the Digital Economy
9. IP and International Trade
10. IP Audit
Trademark Licensing (by December 2008)
Valuation of IPRs (by December 2008)
Franchising and IPRs (in 2009)
Merchandizing (in 2009)
Enforcement of IPRs (in 2010)
SMEs Division
Target Audience
• Employees of enterprise, especially SMEs and
SME support institutions
• Students of engineering, MBA schools or law
schools, and various other educational
institutions
• General public and policy makers
SMEs Division
Free Access Through the Internet
• Publicly available from the website of SMEs Division
SMEs Division
http://www.wipo.int/sme/en/multimedia/
SMEs Division
Distribution of IP PANORAMA on CD-ROM
• Member States
of WIPO
• Partners of the
SMEs Division
SMEs Division
Translation and Adaptation
•
For wider use of IP PANORAMA, it is necessary to
translate the content into various languages; options:
- Translate only the narration
- Translate the narration and the learning points
- Translate the entire content plus sound recording of
the translated narration
•
Each company, educational institute or country may
adapt IP PANORAMA as per their respective needs
- IP PANORAMA adapted for your company
- Adapting IP PANORAMA for IP for business courses
SMEs Division
IP for Business Courses
• We strongly encourage the establishment of an IP
for Business Course in educational institutions of
higher learning by using IP PANORAMA.
- On-line, Off-line or Blended Learning
- Using IP PANORAMA as main material, submaterial or as a reference
• KIPA runs IP for Business Courses in partnership
with two universities in the Republic of Korea.
SMEs Division
Week
on/off-line
theme
contents
1st
Off-line
IP for business in
knowledge-driven society
2nd
On-line
(module1,2,3)
3rd
Off-line
Development of
technology and patent
- The basic of patents (International and domestic views)
- What is patent, how to protect patent and how to untilze patent for your business
4th
Off-line
Trademarks
and industrial designs
- The basics of trademarks and industrial designs (International and domestic views)
- The role and importance of trademarks and industrial designs for creating and
strengthening the brand of your business.
5th
On-line
(module4,5)
6th
Off-line
7th
Midterm
8th
On-line
(module6)
9th
Off-line
10th
On-line
(module7)
11th
Off-line
12th
on-line
(module9)
13th
off-line
14th
on-line
(module 8, 10)
16th
Final exam
- Introduction of intellectual property (IP) for business
- Importance of IP management
- Invention and patent (A story about Fox Telecom's folder mobile phone)
- Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer)
-Trade secrets (A story about the leak of trade secrets of Fox Telecom)
- Copyright and related right (A story about Seona’s copyright infringement)
Trade secrets and
copyright
lecturer
self-study
self-study
- How to protect confidential information of company
- The basic concepts of copyright and related rights
Online multiple-choice test (in English)
- Patent Information (A story about the development of new digital camera in Tolmnex)
Patent Information
- The concept, role and importance of patent information
- Practice in patent information search (Keyword searching)
- Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and
Picmara)
Strategic Technology
Licensing
self-study
- The concept, strategies and main considerations of licensing
- The case study on technology licensing
- IP and international trade (A story about Knoxx Electronics)
Strategic IP management
in the overseas market
self-study
self-study
- The protection and management of IP in the export market
- IP in international outsourcing
- IP in the digital economy (A story about online market of Saomink)
- IP audit (A story about IP audit of Knoxx Electronics)
Team Project (Make presentation about IP management of overseas and domestic company)
self-study
SMEs Division
World Wide Promotion and Use
• Formal agreement with the IP Office of Thailand (Nov. 2007) and of
Portugal (Apr. 2008) to create translated versions of IP PANORAMA
• Permitted the IP Office of the Philippines (July. 2008) to reproduce IP
PANORAMA CD for wide distribution in the country
• Organizing education programs with KIPA, MNCCI, VCCI, KWIA,
NID, Napoli University, etc.
• Asian Regional Seminar held in Jeju, Korea, from Dec 13 and 14,
2007, to promote the use of IP PANORAMA in creating awareness and
building capacity of entrepreneurs, SMEs and university students
• Referred and used by various institutions world wide
No cost or royalty payment for use of IP PANORAMA
by non-profit institutions
SMEs Division
SMEs Division
SMEs Division
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SMEs Division
SMEs Division
SMEs Division
SMEs Division
SMEs Division
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SMEs Division
Suggested Cooperative Activities
• Translation and Adaptation
- IP for Business Series, IP PANORAMA
- Open Source Model / Various Business Models
• Establishing Education Programs
- Seminars and Academic Programs for
enterprises, students or policy makers
• IP PANORAMA Business School for Korean
Companies in October 2008, Women Inventors
and Entrepreneurs in May 2009
SMEs Division
WIPO SMEs Web-Site
“www.wipo.int/sme”
“IP for Business” Series
in Publications
“IP PANORAMA” in Multimedia
“E-NEWSLETTER”
Guriqbal Singh Jaiya
[email protected]
Tel)+41-22-338-9718
Fax)+41-22-338-8760