NCWE: National Council for Workforce Education An affiliate council of the American Association of Community Colleges (AACC) A national forum for administrators,
Download ReportTranscript NCWE: National Council for Workforce Education An affiliate council of the American Association of Community Colleges (AACC) A national forum for administrators,
NCWE: National Council for Workforce Education An affiliate council of the American Association of Community Colleges (AACC) A national forum for administrators, faculty, business, labor, military, and government in workforce education, to affect and direct the future role of two-year and other post-secondary institutions in workforce education and economic development The link between policy and workforce education and economic development by providing support, research, and critical information to members on current and future trends and policies. http://www.ncwe.org/?page=workforce_dev_report GETTING STUDENTS JOBS: Engaging Employers, Career Services and Work-based Learning Darlene G. Miller, Ed.D. Executive Director National Council for Workforce Education Carol Kuhns HR Business Partner, Pioneer Human Services HR Professional Consultant AGENDA www.ncwe.org Introductions Why Engage Employers Strategic Engagement Continuous Engagement Career Center and Employer Engagement Marketing the Career Center Helping Students Articulate their Competencies Internships Long Term Impact of Employer Engagement Celebrate! Homework Employer/Educator Disconnect Last year, a Gallup poll (sponsored by the Lumina Foundation) revealed that 14% of Americans and only 11% of business leaders – strongly agree that post secondary graduates have the skills and competencies to succeed in the workplace Concomitantly, a survey conducted by Inside Higher Ed in conjunction with Gallup found 96% of Chief Academic Officers believe they are successfully preparing students for the workforce EMPLOYER/EDUCATOR DISCONNECT College for America study that found the difficulty in finding well qualified applicants is a key challenge for 85% of HR and director-level respondents and it is across all sectors!! Stark disconnect between what employers want and need to fill the skills gap and how educators view their education/training programs and the competencies of their graduates! Employer v Educator Activity #1 Why Engage Employers Why Engage Employers? Understand the skills gap and to truly understand the competencies and skills that employers want and need to achieve growth and prosperity To validate and ensure curriculum currency that meets both accreditation requirements and business needs. Stay on top of new technologies employed in the workplace Why Engage Employers? Guarantee that the program meets local labor market demand and if not, determine necessary changes Contribute to the economic wealth of our communities Strong relationships ensure that program completers get jobs! Engaging Employers is Hard Work! Technology and the daily influx of emails, tweets, etc have made our lives very, very busy Employers are concerned about the bottom line making it hard to be away from their daily operations – TIME IS MONEY! Industries must shift and change to remain competitive in a global economy Riding the Employer Roller Coaster Even though they are our customers, they don’t always know what they need and then they change their minds! If We Get Off the Roller Coaster Too Soon….. Solve an anecdote and never uncover the root problem Create training programs in which there are no jobs! STRATEGIC ENGAGEMENT Employer Engagement Strategies An Employer Engagement Strategy must be part of the College’s Strategic Plan! Who is responsible? What type of resources do they need to achieve success? What are the goals and expected outcomes? How will you measure success? Employer Engagement Strategies Plan must include feedback loops to all member of the college, particularly technical faculty How do Advisory Boards and faculty connect to the career center staff? How do Advisory Boards and faculty connect to the College Foundation? How do you loop back the President’s connections in the community to the faculty and the programs Employer Engagement Strategies What are the plans to ensure that engagement is ongoing and continuous? As Nan Poppe likes to say, “the cows need to be milked every day!” Critical Role of the College President Business Leaders see the College President as their peer Employers want to be strategic partners with the college and not just called by faculty when they need a piece of equipment Critical Role of the College President College President can turn employers from “advisory” or “transactional” partners to STRATEGIC PARTNERS BEST PRACTICES/IDEAS FOR STRATEGIC ENGAGEMENT President’s Listening Tour Instead of expecting businesses to come to us, going to their workplace shows that the president values the partnership and builds trust. The conversation should be about the employer and not about the college! President’s Listening Tour: Engaging Questions What keeps you up at night? What contributes to your company’s productivity and growth? What are your current labor market needs? President’s Listening Tour: Engaging Questions Is there a skills gap between our programs and your needs? What are your future labor market needs? How can the college help in addressing your challenges? President’s Listening Tour: Closing the Feedback Look Who is responsible for getting the results from the listening tour to the faculty and programs? What type of future events are planned based on what the president learned? Breakfast with the President This is the opportunity for the president to talk to employers! Needs to be an event that occurs before they start their business day! Start at 7am and get folks out and back to work by 8am Structuring Breakfast with the President Thematic around an industry-cluster so that business leaders are joining their peers Strategically place faculty and students around the room so they can engage with employers Ask the employers to bring one or two peers – they become not just participants, but part of the planning! Mutual Beneficial Activities Ask employers to join the president when speaking to the legislator regarding funding President joins the employer when the legislature or local community is discussing changes to tax codes or other issues that impact employers President and employer work together to assist in strengthening K-12 CONTINUOUS ENGAGEMENT: Cultivating a Long-Term, Trusting Relationship Hooking up the Employer Employers really do want to contribute to their local college as part of their commitment to the community If you don’t ask, you don’t know what they are willing to do for the college Hooking up the Employer After Breakfast with the President, or Listening Tour, send the employers a “checklist” asking how they would like to be engaged Employer Engagement Checklist Serve on advisory boards Donate equipment or supplies Speak in classes Involvement in facilities design and equipment purchases Consult with the college on customized training Partner with the president on K-12 initiatives Attend college events (sports, theater, etc.) Employer Engagement Checklist Offering student or faculty internships Post job openings on campus Participate in career fairs Donate equipment or supplies Offer job shadowing Do mock interviews with students Review resumes Continuous Engagement Action Plan Ask the employer to identify key staff at their company to engage with the college HR staff to participate in career center activities? Production staff to serve on advisory boards or help faculty with curriculum or equipment? CEO assistant to hook up with the college President’s Office and Foundation Office Continuous Engagement Action Plan Engage the entire college accordingly by merging the checklist with college staff responsibilities Connect faculty with potential advisory board members Connect faculty with production supervisors interested in donating equipment Connect career center staff with HR staff to participate in job fairs, etc. BEST PRACTICES FOR CONTINUOUS ENGAGEMENT • Direct Exposure • Job Applicants • Industry • Feedback • Tax Incentives • Employee Training • Bottom Line Support Level • Program materials • Faculty Tours • Recommendation letters • Refer unsuccessful applicants Partner Level • Observe/Present to classrooms • Student Tours • Resume workshops • Job/career fairs • Mock interviews • Advisory board • Curriculum changes • Use of logo Champion Level • Internships • PD for faculty/staff • Scholarships • Incumbent worker training Sustaining the Relationships • Find a method of sharing what the companies are willing to do • Add point of contact’s information • Share this with the appropriate faculty/staff Engaging Other Community Partners Collaboration and partnerships with WIBS and economic development agencies in: Sector Strategy Initiatives Economic Development Initiatives Career Pathways developing including K-12 Invite employers, WIBS, economic development agencies, chambers, etc. to participate in a gap analysis at the college so that everyone understands employer needs versus supply pipeline Strong WIB Partnership • WIB Staff make numerous visits to the KYTE classroom in order to keep them aware of both PACE and SLCC class offerings • WIB runs the career fair for the college – Resumes, cover letters, interviewing skills, tips for looking for jobs, and registering students on HIRE • WIB staff have also met with the Aspen Institute and attending the Super Site visit meeting Placing Staff at WIB PRCC has two staff who work at the WIN Job Centers – Dislocated Worker/ITA Coordinator travels to each of the job centers in the district once a week – WIN Office Technology Instructor teaches courses at the WIN Job Center and is permanently located at the WIN Center in Hattiesburg – Both positions are grant funded positions through DOL CAREER CENTER AND EMPLOYER ENGAGEMENT Career Center Strategic Plan Employer Engagement Strategy should be part of the Career Center’s Strategic Plan Employer Engagement Checklist What did the checklist identify as to how employers would like to engage with the career center • What types of activities would they like to be engaged in? • Career center matrix to match activities to employers Who should the Career Center engage/connect with at the employers? Career Center Strategic Plan How does the plan include feedback loops to all member of the college, particularly technical faculty and your students How does the Career Center staff connect with Advisory Boards and faculty? How do the Employers connect with the Career Center staff? What are the plans to ensure that engagement is ongoing and continuous? Don’t make contact once and then expect that employers will know that there are activities for them to engage in – make it continuous! Why We Want Employers to Engage with the Career Center On-campus student exposure • • • • • • Industry expos and job fairs Work-Readiness Workshops Mock interviews Résumé review Guest lectures Networking events Commit to interview students Workplace learning • • • Host interns Host job shadowing Host Site Visits • • • Students as potential employees Post a job or internship On-campus interviewing and pre-screening Career Center Activities One-on-One Career Coaching and Advising Career Pathway Options LMI data and local jobs and wages Assessment Tools Kuder http://www.kuder.com/ MAPP http://www.assessment.com/?Accnum=06-5639-106.00 Internship Predictor http://www.internships.com/predictor Omni Behavioral Assessment http://www.omniagroup.net/?page_id=46 Birkman http://www.birkman.com/images/uploads/bannerimage-1.jpg Strong Interest Inventory http://www.discoveryourpersonality.com/stronginterestinventoryc areertest.html Career Center Events Career Fairs How do you market the career fairs? What is the role of faculty? What is the role of employers? On-Campus Recruiting Events On-Campus Interviewing and Screening Career Center Job Search Online Job Board How do Employers post jobs? Where is it located on your website? Can students apply online? Job Search Coaching Career Center Job Search Application Support Developing resume and cover letter Resume Review Mock Interviews Work Ready Workshops CAREER CENTER BEST PRACTICES Outstanding Employer Partnership Rush Health Systems is highly involved in helping students get employment by participating in: – – – – – Job Fairs Mock interviews Pre-hire screening (CRC Workkeys) Guest speakers for courses Job shadowing/work experience hours Career Services Job Readiness Training Interactive workshops and events in the following areas: • • • • • • • • • • • Attitude and personality Time and stress management Ethics and Diversity Conflict and problem solving Etiquette and Appearance-Host Style Shows involving business and industry Resume, cover letters, and proper e-mail formats Career Fair preparation Career Fairs Visits into classroom from business and industry, discussing professionalism and what they seek in employees Industry specific internship training/internships Interactive “Meet and Greet” with employers/students “Meet and Greet” Employer/Student Luncheon Brings students and businesses together to explore potential career pathways and employment 11:30-12:15-Light lunch while employers take 10 minutes to discuss their organizational functions and career pathways 12:15-1:00-Round table discussions with employers/students, broken into 3 concentrations: Computer Networking, Medical Coding/Billing, and Business Technology. 1:00-2:00-Individual conversations with students for potential employment/internships CenturyLink and Union General Hospital staff with students MARKETING CAREER SERVICES TO STUDENTS AND EMPLOYERS Career Center Web Site Ease of access for employers and students How many clicks does it take to find the Career Center? Are Workforce, Continuing Education and the Career Center linked for ease of access? Examples of Links For Students How easy is it for students to find the career center? Is it buried under student services or under workforce? Are there services the students can access online? Assessments Build Your Own Resume Current job postings For Employers Are your services clearly articulated and easy to find? Remember for employers, time is money Are there services employers can access online For example: posting a job, internship posting, job fair registration For Employers Can employers post jobs electronically on your site? Is there a cost? Is there some type of commitment needed from the employer if this service is free ACTIVITY: MARKETING CAREER SERVICES Marketing Career Services Identify 5 strategies to market career services to employers Identify 5 strategies to market career services to students Identify 5 strategies to connect CTE programs and employers to the Career Center HELPING STUDENTS ARTICULATE THE SKILLS EMPLOYERS WANT! What are the Basic Skills Employers Want? Occupational Specific Skills Baseline Skills often called “Soft Skills” – EMPLOYABILITY SKILLS Why is Knowing These Skills Important? Impact on the curriculum Helping students create resumes that clearly articulate all of their knowledge, skills and abilities! ACTIVITY: IDENTIFY THE SKILLS Skills Activity For GCIT folks, focus the activity on an industry you are supporting with the grant For non-GCIT folks, pick one of your area’s top industries Skills Activity Identify the top 10 skills that employers are looking for in that industry? How do you ensure that students possess those skills? How do you know there are jobs in your community/region in that industry? Where do you get your data? State of LA Top Employers (Year to Date) • 126,252 Job Postings Top Employers State of Louisiana Ochsner Clinic Foundation Louisiana Hospital Association CHRISTUS Health Entergy Capital One Lowe's Companies, Inc Louisiana Workforce Commission Marriott International Incorporated Hospital Corporation of America US Army C.R. England, Inc Department of Veterans Affairs Boyd Gaming Corporation 0 500 1,000 1,500 2,000 2,500 3,000 Job Postings @ 2015 Burning Glass Technologies - Proprietary and Confidential 66 State of LA Top Skills (Year to Date) • 126,252 Job Postings Top Specialized Skills Top Software Skills Top Baseline Skills • Repair • Microsoft Excel • Communication • Sales • Microsoft Office • Organization • Scheduling • Microsoft Powerpoint • Writing • Inspection • Microsoft Windows • Customer Service • Patient Care • Microsoft Word • Planning • Accounting • SAP • Problem Solving • Mathematics • SQL • Supervisory • Cleaning • Word Processing • Relationship Building • Store Management • Oracle • Detail-Oriented • Product Sale & Delivery • Extensible Markup Language (XML) • Research @ 2015 Burning Glass Technologies - Proprietary and Confidential 67 State of LA Top Employers in the Computer and Mathematical Occupational Family (Year to Date) • 7,330 Job Postings out of a total of 128,839 Total Job Postings in LA Top Employers Computer Sciences Corporation State of Louisiana IBM Blue Cross & Blue Shield Of Louisiana Best Buy CGI Group Virgin Galactic Centurylink Ochsner Clinic Foundation Lafayette Economic Development Authority Adcap Louisiana Hospital Association General Electric Company 0 50 100 150 200 250 Job Postings @ 2015 Burning Glass Technologies - Proprietary and Confidential 68 State of LA Top Skills in the Computer and Mathematical Occupational Family (Year to Date) • 7,330 Job Postings out of a total of 128,839 Total Job Postings in LA Top Specialized Skills Top Baseline Skills • Technical Support • Communication • SQL • Troubleshooting • Website Development • Organization • JAVA • Writing • Oracle • Problem Solving • Javascript • Customer Service • System and Network Configuration • Planning • Repair • Research • Cisco • .NET Programming @ 2015 Burning Glass Technologies - Proprietary and Confidential • Project Management • Quality Assurance & Control 69 State of MS Top Employers (Year to Date) • 69,522 Job Postings Top Employers C.R. England, Inc State Of Mississippi Community Health Systems Professional… US Army Lowe's Companies, Inc University Of Mississippi Medical Center Mississippi State Hospital Army National Guard Department of Veterans Affairs Baptist Memorial Health Care Corporation Pizza Hut Boyd Gaming Corporation North Ms Medical Center (Nmmc) CVS Caremark LHC Group 0 200 400 600 800 1,000 1,200 1,400 Job Postings @ 2015 Burning Glass Technologies - Proprietary and Confidential 70 State of MS Top Skills (Year to Date) • 69,522 Job Postings Top Specialized Skills Top Software Skills Top Baseline Skills • Repair • Microsoft Excel • Communication • Sales • Microsoft Office • Writing • Inspection • Microsoft Windows • Organization • Scheduling • Microsoft Powerpoint • Customer Service • Store Management • Microsoft Word • Planning • Patient Care • PERL • Supervisory • Mathematics • SAP • Problem Solving • Job Analysis • Word Processing • Relationship Building • Cleaning • SQL • Detail-Oriented • Merchandising • Microsoft Outlook • Research @ 2015 Burning Glass Technologies - Proprietary and Confidential 71 State of MS Top Employers in the Manufacturing Sector (Year to Date) • 3,968 Job Postings out of a total of 70,909 Total Job Postings in MS Top Employers Tyson Foods Incorporated Coca-Cola Enterprises Inc. Raytheon Paccar Eaton Cardinal Health, Inc. Nissan North America Incorporated General Electric Company General Dynamics Milwaukee Electric Tool Corporation Abb Incorporated PepsiCo Inc. Kohler Siemens Baxter International Incorporated 0 20 40 60 80 100 120 140 160 Job Postings @ 2015 Burning Glass Technologies - Proprietary and Confidential 72 State of MS Top Skills in the Manufacturing Sector (Year to Date) • 3,968 Job Postings out of a total of 70,909 Total Job Postings in MS Top Specialized Skills Top Baseline Skills • Repair • Communication • Inspection • Organization • Sales • Problem Solving • Mathematics • Writing • Manufacturing Process • Planning • Six Sigma • Troubleshooting • Scheduling • Quality Assurance & Control • SAP • Machinery • Forklift Operation @ 2015 Burning Glass Technologies - Proprietary and Confidential • Supervisory • Customer Service • Detail-Oriented 73 Resume Skills Example As an employer the above Summary of Qualifications doesn’t tell me much • 400 hours industrial manufacturing training with hands on experience • Multiple industry and safety certifications? The list is below! • What is fast paced? Is it 2 parts per minute or 2 parts per hour? • What did you learn quickly and what skills did you adapt? • Give me an example of what types of problems you solved Resume Skills Example A clear list of certifications but no indication of other “employability skills” CAREER CENTER BEST PRACTICES Mississippi Delta Student Job Portfolios City Colleges of Chicago: Employment Success Skills Program Noncredit Workshop with Online Support Developed curriculum with Accenture Career Management Skills Career Assessments Communication & Presentation Resume & Cover Letter Writing Professionalism Self-Management & Work Ethic City Colleges of Chicago: Employment Success Skills Program Noncredit Workshop with Online Support Networking Work Ethic Critical Thinking Skills Teamwork Entrepreneurship Creative Thinking Interview Skills WORK-BASED LEARNING Work-based Learning: Benefit for the Students Validates to the employer and the students that work-based learning is an important component of their academic program and career Provides the student with the opportunity to hone those “Employability Skills” Gives the student another edge by having work experience on their resume Work-based Learning: Benefit for the Employer Provides employers with a source of highly motivated pre-professionals Interns bring new perspective to old problems Low-cost labor who help increase the companies productivity Work-based Learning: Benefit for the Employer Cost-effective way to “test-drive” potential employees and to recruit talent If hired after the internship, increase employee retention National Association of Colleges and Employers found that 40% are retained after 5 years Increase the employers visibility on campus Employer Concerns with Internships Workers Compensation Worker’s compensation boards across the country have ruled that interns contribute enough to the employer when they are paid and should be covered under worker’s compensation Unemployment States have ruled differently. For the most part, if the student is earning college credit or if the internship is a required component of the degree, then they are not eligible for unemployment Employer Concerns with Internships Paid vs Unpaid US Fair Labors Standards Act applies to all companies with at least two employees directly engaged in interstate commerce and annual sales of $500,000 FLSA prohibits these employers from doing unpaid internships unless the interns are considered as “Leaders/Trainees” Unpaid Internship Criteria Leaders/Trainees 6 Criteria 1. 2. 3. 4. 5. 6. The intern cannot displace a regular employee or employees The intern is not guaranteed a job at the end of the internship Interns are not entitled to wages during the internship Interns must receive training from the company even if it impedes the work of the business Interns must get hands-on experience with equipment and processes used by the business Interns training must primarily benefit the intern and not the company! Internship is About Learning! Faculty and Employers must work together to ensure that the experience has value for the learner and the employer Mutually beneficial Learning outcomes and assessments Employer job description corresponds to the course learning outcomes Faculty determine a means to assess the learning Internship is About Learning! Ensure that the student has the opportunity to engage in REAL work assignments Employer provides on-site mentorship and supervision Faculty play a role in mentoring and supervising Building a Quality Work-based Learning Program Dependent on a strong college/employer relationship Requires dedicated staff time to ensure that learning is occurring and to deal with employer issues or concerns Internship Coordinator/Job Placement Specialist Faculty compensation Allowable Perkins expense Credit vs Noncredit Credit validates the learning Credit tells the employer the experience has value and is an important component of the academic experience Credit brings revenue to the college Well developed internship program pays for itself over a period of time Seed it with Perkins and watch it grow! Toyota Internships at NEMCC POSITIVE IMPACTS OF LONG-TERM EMPLOYER ENGAGEMENT Strengthen Employer and Faculty Connections Employer involvement in curriculum and program design Employers speak in the classroom to validate the curriculum Faculty summer internships with employers Perkins allowable expense Employer involvement in facilities design and equipment purchases can ensure a classroom that looks like a work environment Improves Corporate Philanthropy It is estimated that community colleges receive less than 2% of corporate contributions to higher education Connecting employers to your college Foundation can enhance: Equipment Donation Materials Donations Donations to Capital Campaigns Scholarship Funds Career Services are Improved Internships and work-based learning opportunities Employers post job openings Employers engage in career center events and activities STUDENTS GET JOBS! CELEBRATE THE RELATIONSHIP Ways To Say - THANK YOU! President invites employers to join them at college events Recognize employer contributions in college newsletters and publications Feature employers in the course schedule Advisory Board celebrations Copiah-Lincoln Catfish Dinner • Annual event in which Career and Technical Education invites all advisory committee members • Georgia Pacific Catfish Cooking Team provides a wonderful meal of fried catfish, hushpuppies and coleslaw • CTE also recognizes B&I with several awards – President’s Award – Special Recognition for Service Kingsborough Community College Culinary Celebration Culinary celebration with Business and Industry leaders who support the college Food provided by the college’s Culinary Arts Program Includes honors students from all of their technical programs, basic skills programs, and transfer programs Prep the students ahead of time as to how to mingle with B&I folks and how to present themselves as potential employees Green River Advisory Board Dinner Annual Event that is thematic Favorite year we recognized programs through music Gave away prizes to folks who could name the CTE program based on the song that was playing • “Black Water” by the Doobie Brothers (Water Wastewater Program) • “Last Kiss” by the Cavaliers (Autobody Program) • Tossed t-shirts, hats and gave out gift certificates to the college’s coffee stand to winners HOMEWORK! Assignment #1 What 5 things are you going to do when you get back to campus to implement what you learned today? List them in order of importance, not necessarily the order in which you will implement them Assignment #2 For each of the 5 items, write one Smart Goal to accomplish your plan Smart Goals are: Specific Measurable Realistic Time-Bound Assignment #3 In six months, think about the impact your work has had on students and document that impact Celebrate your successes! CONTACT INFORMATION Darlene Miller [email protected] Carol Kuhns [email protected]