Evaluating a New CTR Program Resetting the measurement table CTR Board Meeting March 28, 2014 WSDOT Staff Background Materials CTR Issue paper—Measurement: past, present, future Matrix: Who uses the CTR.
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Evaluating a New CTR Program Resetting the measurement table CTR Board Meeting March 28, 2014 WSDOT Staff 2 Background Materials CTR Issue paper—Measurement: past, present, future Matrix: Who uses the CTR data and for what purpose TAG perspectives and comments WSDOT strategic goals Results Washington 3 Presentation Approach Presentation goal: Answer three essential measurement policy questions What is the new program’s purpose? What is the new program’s structure? What are the new performance measures? Presentation Process: Lay out a framework for answering the questions Look at how it applies to CTR 1.0 Present it in our current context to frame the questions we are facing today 4 Measurement Framework Clearly articulate program purpose Develop general program structure and implementation plan 1. 2. Identify opportunities and issues associate with achieving the purpose 3. Identify performance measures that support the goals and are affected by implementation 4. Establish measurement approach Develop measurement methodology Find, adapt, or develop measurement tools Implement! Analyze data, evaluate program, reassess goals 5. 6. 7. 8. 5 Original Program—Purpose Answer the question: Can we Improve air quality Reduce petroleum consumption Diminish traffic congestion Through an employer-based program focused on affecting employee commute choices. 6 Original Program— Structure/Implementation State (CTR Board) Rules for: Program structure Geography Implementation structure Participation Funding Local ordinances and structure of government administration Employer engagement Employee decisions 7 Original Program—Measures Performance Measures: Do we have participation? Drive alone rate (SOV) Vehicle miles travelled per person Vehicle trips Collection methodology: Survey Equivalent data Annual Reports Analysis methodology Modified quasi-experimental design 8 And now, a new program Clearly articulate program purpose Develop general program structure and implementation plan 1. 2. Identify opportunities and issues associate with achieving the purpose 3. Identify performance measures that support the goals and are affected by implementation 4. Establish measurement approach Develop measurement methodology Find, adapt, or develop measurement tools Implement! Analyze data, evaluate program, reassess goals 5. 6. 7. 8. 9 New Program—Purpose The first question What are we trying to accomplish? Leverage funds Support economic development Effective and efficient use of transportation investments Respond to climate change Reduce vehicle trips Reduce emissions Create a multimodal, integrated system Test whether a decentralized program will be as effective as centralized CTR Improve the safety of the transportation system 10 Emerging Purpose “Theories” From Growth and Transportation Efficiency Centers Development of new Partnerships (A new level of engagement) Facilitate land use changes Align perspectives of various organizations From Pilot Projects Test new ideas emerging from local initiative Establish new partnerships/new partners Align program with local values and vision From WSDOT mission: Create multimodal, integrated, sustainable Support community, economy, environment 11 And from the agenda Support the principles of Moving Washington Strengthen and grow public-private partnerships Help meet state and local economic, environmental and community objectives Focus resources where they have the most impact Cultivate and reward local innovation and accountability Incentivize integration of transportation and land use policies, plans and decisions Keep existing successful TDM infrastructure relatively intact Maintain consistent, efficient measurement as much as possible Simplify requirements Lean from new approaches 12 The second question—Structure Is this already answered? Local control and decision making Local definition of objectives Local definition of market At least partially through a competitive grant Program focus: Base CTR Community Corridor 13 Do you see measures emerging from purpose? Meaningful measures that inform about the achievement of goals and are affected by implementation. Local funding Land use changes Multimodal, integrated Change in drive alone rate? VMT? Number of partners Injuries Gross sales, jobs Developments meeting concurrency requirements Do we still need to measure progress? Do we still need to demonstrate that employer-based programs work? 14 Next steps: After the Board answers the three questions: Allow staff to come back with answers for steps 5-7 And let the Legislature answer the question: Can we implement? 15 What is the new program’s purpose? Support a more efficient transportation system Congestion, fuel, air pollution Reduce vehicle trips (greater efficiency) Integrate and infiltrate (not just one category) Problem to solve People, planet, prosperity Energy-efficient transportation system Performance efficient, fuel efficient, economically efficient RCW 36.70A.108 16 What is the new program’s structure? Board structure continues—evaluation requirement Local plans (policy) and ordinances State mandate Local determination of objectives Basic parameters (including outcome, definition of market), local determination of how they are going to get there MPO & RTPO designated role Integration and infiltration (overall system) Measurement expectation Where would we go for implementation (planning, TMA)? With our limited resources, where are we most effective to have impact? How do we engage divergent markets State funding 17 What are the new performance measures? Efficiency (energy, economic and performance) The need to parallel this with what is measured elsewhere Performance measures are locally defined but include energy, economic and performance What existing measurement can we align with and tie back to the local program (Results WA) Sustainable and clean energy Reduced energy consumption VMT SOV Where will we have the greatest impact on the system Supply or demand of options