Transcript 1. 2. 3. Keyword Services Platform AdManager Massive Keyword Research and Optimization Tool Data available via Excel Add-in, Web page, and API.

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Keyword Services Platform
AdManager
Massive
Keyword Research and Optimization Tool
Data available via Excel Add-in, Web page,
and API
Where can you get it?
Excel plug-in is free download:
http://advertising.microsoft.com/advertising/adcenter_addin
(Requires adCenter account. Quick sign up at
https://adcenter.microsoft.com/.)
API requires application.
Contact [email protected].
Ad Campaign Management
for Publisher Media Sales, & Ad Networks
Provides:
Inventory Forecasting
Trafficking
Targeting
Reporting & Analytics
Any ad format
Traffic Workflow
Real-time reporting, Streamlined workflow
Available as Hosted or Licensed
Add-on Modules
Service and Support 24/7/365
Maximize online advertising and
promotion revenue
Geo targeting
Behavioral targeting (VIBE)
Publisher Registration Point (PRP)
Open APIs for billing, sales force
automation, customer developed
applications
Real-time accurate inventory forecasting
Real-time revenue optimization of each
ad request
Any Ad, Any Platform, Anywhere – from a
single system
To get the most revenue from
your inventory, you need to:
• Forecast accurately
Premium
Inventory
• Analyze your inventory to improve
packaging
• Employ a flexible ad prioritization
system
• Control discretionary inventory
Discretionary
Inventory
Ad Campaign Management
for Publisher Media Sales, & Ad Networks
Atlas Media console database
Publisher reports
Web RFP
Publisher profile
Engaged consumers
Multi-tasking
Integration with Game Play
Expiring Inventory
Varying visual/audio standards
Premium content to premium advertisers
Publisher approval requirements
Creative customization
Unique technical requirements
3D environments
Unique impression gathering issues
Ad Balancing
Memory and bandwidth sharing
Custom media requirements
Publisher and Advertiser Ad approvals
Ad size and ad angle thresholds used to determine if ad is
in gamer view
If determined to be in ‘view’, impression counts toward
campaign goal
1 impression = :10 cumulative seconds of exposure within
campaign
Size of Ad as % Screen
Angle of Ad Relative to View
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