Transcript Potential User Survey – Fall 2010 The system of purchasing food and beverage at stadiums is slow, inefficient, and technologically outdated.

Potential User Survey – Fall 2010
The system of purchasing food and
beverage at stadiums is slow, inefficient,
and technologically outdated. As a
result, patrons are forced to stand in
lines that take away from the experience
of attending a live event. Stadium
Express is a system that gives users the
ability to order food from their mobile
devices, which can be picked up from an
expedited line at the most conveniently
located vendor. The system provides an
intuitive interface for concession stands
to receive orders in real time, manage
the status of these orders, and
dynamically update their menu.
For the Stadium
• Excessive time
spent waiting in
line at
concession stands
• Potential revenue lost
• Poor customer service
from line avoidance
for general seating
• Poor transactional
• Lack of technological
efficiency
innovation
• Higher profile concession • Outdated inventory
stands create longer lines management
Vendor System
• Simple user interface
• Quick order flow
• Device agnostic
• Optimal formatting
• Communication bridge
between user and vendor
• Real time order reception
• Dynamic menu management
• Easy order tracking
• Expedited line
• Detailed order archives
U.S. Smartphone Market by Platform
12.70%
31.20%
Android
24.70%
BlackBerry
iPhone
31.40%
Other
• Fragmented market signals that any
comprehensive solution needs to be
device agnostic
• Mobile web application can be
utilized from any device capable of
accessing the internet
Our model reduces the time
between when a user inputs an
order to when that order is
fulfilled.
Stadium Express provides an ordering
platform that gives event-goers and
stadiums a more efficient
transaction. The system can be easily
implemented into the existing
infrastructure of venues both large and
small. The process will minimize the
time a patron spends away from the
main attraction of the stadium, while
simultaneously increasing the
convenience of ordering food and
beverage. Concession stands will be able
to serve a greater number of patrons
while also improving the quality of their
customer service.
Advisor
Dr. John Keenan
Mobile Web Application
Source: ComScore Feburary 2011
The approach to creating Stadium
Express involved interaction with
patrons and stadium facility officials
both at the professional and collegiate
level to determine the desired
capabilities of the product. To maximize
the platform’s reach, the Stadium
Express team created a mobile website
as opposed to an application specific to
one type of smart phone. While testing
the product, patrons were responsive to
the succinct flow of the ordering process
and stadium officials were excited about
the technological innovation such a
system would offer.
Team 20
For the Concession Stand
For the Audience
Authors
Lindsey Eatough ESE’11
Tosin Osibodu ESE’11
Adam Sharaff ESE’11
Jordan Zarrilli ESE’11
U n i v e r s i t y o f Pe n n s y l v a n i a
Department of Electrical and Systems
Engineering
ESE Senior Design
Beta Test - 4/3/2011
Location: Meiklejohn Stadium
• Set up simulated concession stand to
test the functionality of our system
• Test drew 50 orders over its three hour
period
• Certain Blackberry phones received
errors during ordering process
• Ordering process was not efficient
enough
• As vendor, reception of new orders was
too slow
• Formatting rendered pages difficult to
read on certain phones
• Email notification system performed
optimally
• Users from wide variety of age groups
found system “simple” and “easy to use”
Stadium Express has evolved into an application that truly improves the
experience of ordering food at events, both from the user and vendor
perspective. Stadium Express provides a platform which facilitates smooth
interactions and promotes data preservation through the vendor “History”
functionality. Furthermore, through the evolution of this product, the
Stadium Express team has been able to successfully create an interface which
is easy, feasible and attractive for stadiums to implement. The user interface
is easy for the customer to interact with and has a high degree of
demonstrated interest. Finally, the current version of Stadium Express is
scalable and expanding the scope of the product in further iterations will be
easy to do.
DEMO TIMES
Thursday, April 21rd, 2011
11:30 am – 12:00 pm
2:00 pm – 2:30 pm
2:30 pm – 3:00 pm
3:00 pm – 3:30 pm