Innovation Observatories Technology Roadmapping (TRM) • • • • • • Tech-Industry-level of observation. & analysis Broad faculty participation, Multi-Disciplinary Covering the Emerging Technology spectrum Viewing Business Implications of Technology trends Unifying, Big-Picture.

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Transcript Innovation Observatories Technology Roadmapping (TRM) • • • • • • Tech-Industry-level of observation. & analysis Broad faculty participation, Multi-Disciplinary Covering the Emerging Technology spectrum Viewing Business Implications of Technology trends Unifying, Big-Picture.

Innovation Observatories
Technology Roadmapping
(TRM)
•
•
•
•
•
•
Tech-Industry-level of observation. & analysis
Broad faculty participation, Multi-Disciplinary
Covering the Emerging Technology spectrum
Viewing Business Implications of Technology trends
Unifying, Big-Picture perspective
Long-term view, “futurecasting”
• Neutral-ground for discussion among industry
players & MIT research sponsors
• Support personnel & Project Management
15.795 Technology Roadmapping
(An example Masters Research Seminar)
Professor Charlie Fine, TA Joost Bonsen
Fall 2002
This seminar will explore the purposes and development of
Technology Roadmaps for systematically mapping out possible
development paths for various technological domains and the industries
that build on them. Data of importance for such roadmaps include rates of
innovation, key bottlenecks, physical limitations, improvement
trendlines, corporate intent, and value chain and industry
evolutionary paths. The course will build on ongoing work on the
MIT Communications Technology Roadmap project, but will explore other
domains selected from Nanotechnology, Bio-informatics,
Geno/Proteino/Celleomics, Neurotechnology, Imaging & Diagnostics,
etc. Thesis and Special Project opportunities will be offered.
Benefits of MIT Tech
Roadmapping
• Observing Value Chain Evolution over time
• Language for discussion between management &
technology world
• Structured basis for interaction Cross Value Chains,
between academia & industry, spanning basic
research through application
• Bridging between vertical “silos” of research – e.g.
MicroPhotonics  LIDS  Media Lab  eBiz
Center
• Publishing Collaborative Tech Roadmaps
– Risk goes down, Capital Investment goes up (generally)
Components of MIT’s Technology
Roadmapping Effort
1. Business cycle dynamics (e.g., systems dynamicslike models of the bullwhip effect)
2. Industry structure dynamics (e.g., rigorous version
of the double helix in Fine’s Clockspeed book)
3. Corporate strategy dynamics (e.g., dynamicize
Porter-like analyses for players in the value chain)
4. Technology dynamics (e.g., the Semiconductor
Industry Association's roadmap built around
Moore's law)
5. Regulatory Policy Dynamics (e.g. Cross-National,
Cross Sector
Source: Fine, MIT
TRM Technology Domains
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•
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•
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Established
Semiconductors
Photonics
Genomics /
Proteomics /
Celleomics
Wireless
MEMS
Smart Materials
•
•
•
•
•
•
•
Emerging
Soft Lithography
Neurotechnology
Nanotechnology
Organotechnology
Biological Engineering
Gerontechnology
Autonomous Systems
Generalizing & Enriching Historic
Technology & Demand Trends
• Historical Efforts
–
–
–
–
Moore’s Law
Electronic Devices
Sematech Roadmap
Disk Drives
• Ongoing
– Optical Networking
– Wireless
• Future
– New technologies
…
Transistors per chip
Moore’s Law
109
?
108
Pentium 80786
Pro
107
80486
Pentium
106
80386
80286
105
8086
8080
104
4004
103
1970
1975
1980
1985
1990
1995
2000
2005
2010
Year
Source: Joel Birnbaum, HP, Lecture at APS Centennial, Atlanta, 1999
Source: Fine, MIT
Roadmap for Electronic Devices
Number of chip components
295oK
1018
Classical Age
Quantum Age
1016
77oK
1014
4oK
2010
SIA Roadmap 2005
Quantum State Switch
2000
1995
1012
1010
108 Historical Trend
1990
6
10
1980
104
CMOS
1970
102
101
100
10-1
Feature size (microns)
Horst D. Simon
10-2
10-3
Source: Fine, MIT
International Technology Roadmap
for Semiconductors ‘99
Year
2005
2008
2011
2014
Technology (nm)
100
70
50
35
DRAM chip area (mm2)
526
603
691
792
DRAM capacity (Gb)
8
64
MPU chip area (mm2)
622
713
817
937
MPU transistors (x109)
0.9
2.5
7.0
20.0
MPU Clock Rate (GHz)
3.5
6.0
10.0
13.5
Source: Fine, MIT
Disk Drive Development
1978-1991
Disk Drive Dominant
Generation Producer
14”
8”
IBM
Dominant
Usage
Approx cost per
Megabyte
mainframe
$750
Quantum Mini-computer
$100
5.25”
Seagate
Desktop PC
$30
3.5”
Conner
Portable PC
$7
2.5”
Conner
Notebook PC
$2
From 1991-98, Disk Drive storage density increased by 60%/year
while semiconductor density grew ~50%/year. Disk Drive cost
per megabyte in 1997 was ~ $ .10
Source: Fine, MIT
Optical Networking
Voice growth
Capacity
OC768
OC192
OC48
OC12
TDM line rate
growth
Data growth
Optical network
capacity growth
Time
Source: Fine, MIT
Optical Technology Evolution:
Navigating the Generations
with an Immature Technology
1
2
3
4
5
Timeline
Now
Starting
Starting
3-5 years
5-15 years
Stage
Discrete
Components
Hybrid
Integration
Low-level
monolithic
integration
Medium
Monolithic
integration
High-level
monolithic
integration
Examples
MUX/
DEMUX
TX/RX module
OADM
TX/RX
module
OADM
OADM,
Transponder
Switch Matrix
Transponder
Core
Technologies
FBGs,
film,
fused
mirrors
Silicon
Bench,
Ceramic
substrates
Silica
Silicon
InP
InP, ??
InP, ??
How many
Functions?
1
2-5
2-5
5-10
10-XXX
Industry
Structure
Integrated
Integrated/
Horizontal
Integrated/
Thinfiber,
Horizontal
Dr. Yanming Liu, MIT & Corning
DOUBLE
HELIX
DOUBLE
HELIX
Source: Fine, MIT
Supply Chain Volatility Amplification:
“The Bullwhip Effect”
Customer
Retailer
Distributor
Information lags
Delivery lags
Over- and underordering
Misperceptions of feedback
Lumpiness in ordering
Chain accumulations
Factory
Tier 1 Supplier Equipment
SOLUTIONS:
Countercyclical Markets
Countercyclical Technologies
Collaborative channel mgmt.
(Cincinnati Milacron & Boeing)
Source: Fine, MIT
Supply Chain Volatility Amplification:
Machine Tools at the tip of the Bullwhip
% Chg. GDP
% Chg. Vehicle Production Index
% Chg. Net New Orders Machine Tool Industry
100
80
% Change, Year to Year
60
40
20
0
1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991
-20
-40
-60
-80
"Upstream Volatility in the Supply Chain: The Machine Tool Industry as a Case Study,"
E. Anderson, C. Fine & G. Parker Production and Operations Management,
Vol. 9, No. 3, Fall 2000, pp. 239-261.
Source: Fine, MIT
TRM Industry-Benefits
• Economic context for technology
decisions & investments
• Lowering Risks for capital investments
• Not Stalin’s 5-year plans – rather,
coordination & collaboration, co-optition
TRM Literature
• MicroPhotonics Center
– http://mph-roadmap.mit.edu
• Example Theses
– http://mitsloan.mit.edu/research/clockspee
d/main.html
• References
– http://www.sandia.gov/Roadmap/
Other Roadmapping Efforts
• ITRS – International Technology
Roadmapping for Semiconductors
– http://public.itrs.net/
• Electricity Technology Roadmap
– http://www.epri.com/corporate/discover_epri/road
map/
• Steel Industry Technology Roadmap
– http://www.steel.org/mt/roadmap/roadmap.htm
• Lighting Technology Roadmap
– http://www.eren.doe.gov/buildings/vision2020/
• Robotics & Intelligent Machines RM
– http://www.sandia.gov/Roadmap/home.htm
Generalizing & Quantifying
Clockspeed
• Benefits to comparing between
Industries
• Looking at Fast Industry Dynamics
– Cross-species Benchmarking
• Quantify & Ultimately Model these
Dynamics, improve theoretical
understanding
TRM Class Goals
• Collaborative efforts between 1-3 students,
MIT researchers, & Industry Sponsors
• Across MIT research areas
• Cross Industry Benchmarking
• Partnered with Industrial Sponsors
• Attract students passionate about technology
sector, however broadly or narrowly defined
• Committed to producing coherent & complete
Tech Roadmap (Draft 1.0) during Fall
Semester
What is Tech Roadmapping?
• Trends -- Statement of historic performance
improvement and extrapolations into future
• Consensus – Shared opinion about likely
future developments
• Commitment -- Shared willingness to pursue
particular technologies
• Co-Investment -- Basis for agreement on precompetitive research funding
• Understanding -- Method of understanding
broader socio-economic context of broad
technology trends
Degree of Industry Aggregation?
• Communications Roadmap
– Optical Communications
• MicroPhotonics
– Wireless
• Personal Area Networking
• Cellular G3, G4, G5
• Medical Imaging
– MRI
• Functional MRI
• Nanotechnology
– Precision Engineering
• AFM
– Biological Engineering
• Bacterial Robotics
TRM Summer Plan
• June
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–
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–
–
–
Literature & Web review
Draft course syllabus
ID Guest speaker & researcher/collaborator connections
Assemble Readings & web references
PPT & graphics assembly
Team-formation process
Key MIT faculty & labs to engage
• July
–
–
–
–
Refine syllabus
Solidify guests
Confirm Readings
Industry-specific References, e.g. seminar series
• August
– Finalize above
– Ramp-up Promotion
• Posters
• Word of Mouth, buzzbuilding
Potential Academia Speakers
• Kim Kimerling, MicroPhotonics
• Ned Thomas, Soldier Nanotech
– http://web.mit.edu/newsoffice/nr/2002/isnqa.html
• Marty Schmidt, MTL / MEMS
– http://www-mtl.mit.edu/mtlhome/
• Bruce Rosen, Martinos / NeuroMRI
– http://hst.mit.edu/martinos/
• Eric Lander, Whitehead / Genomics
– http://www.wi.mit.edu/news/genome/lander.html
• Tom Knight, AI Lab / Computation & Biology
– http://www.ai.mit.edu/people/tk/tk.html
Potential Industry Speakers
• John Santini, MicroCHIPS / MEMS Drug Delivery
Systems
• Carmichael Roberts, SurfaceLogix / Soft Lithography
• Noubar Afeyan, Flagship / Biotech
• Paolo Gargini, Intel Fellow, Chair of Int’l RM
Committee
– http://www.intel.com/research/silicon/itroadmap.htm
– http://www.intel.com/pressroom/kits/bios/gargini.htm
Goal
• Start with Communications RM
• Presentation from visitors/guests from
other technologies; what they think
• Students form teams and pursue RM’s
on tech of their choice
• Project-based course
Syllabus
1. Intro, Overview, Case Examples,
Expectations, Technology Themes @ MIT
2. Communications Roadmapping
3. Historic Efforts e.g. Sematech
4. Roadmapping Expectations
5. Biotech Speakers
6. Infotech Speakers
7. Tinytech Speakers
8. …
9. …
10. …
11. Finale
Details to be hashed out…
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•
Two full-days foci, at end of semester
All teams
Think about how to make it
Attend talks & seminar series in that
tech sector, that’s part of the course
One page briefing
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•
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•
What’s course
Projects delivering value
TRMs valuable for sponsors & labs
Who are key people?
Rope in key faculty
Connections
• Ted Piepenrock
• Powertrain GM, Fuel Cell
• Lean Aero
• SD folks interested?
• Technology & Industry Roadmapping
• How take components & glue them together
• SD models for each, and mega model
• Orchestration
Financing
• Darpa
– Microphot, comm industry is fruitfly
– Defense aerospace, dinosaur
– Multiple industries interesting
todos
• Pay Joost
– Lessard again
– Charlie 50% support?