Transcript The Mobile Difference Educause - Webinar July 14, 2011 Lee Rainie: Director, Pew Internet Project Email: [email protected] Twitter: @Lrainie PewInternet.org.

The Mobile Difference
Educause - Webinar
July 14, 2011
Lee Rainie: Director, Pew Internet Project
Email: [email protected]
Twitter: @Lrainie
PewInternet.org
Portrait of a
generation
Population
Race and ethnicity
Male education level
Female education level
Community type
Technology and
media
Self-definition = technology aptitude
Connected college students
100%
92%
98% 99%
93% 95%
94%
82%
80%
75%
92%
88%
85%
79%
78%
66%
57%
60%
40%
20%
0%
Internet user
All adults
Non-students, 18-24
Broadband user
Undergrads
Wireless (laptop or cell phone)
user
Grad Students
Community College
Source: Pew Research Center's Internet & American Life Project 2010 tracking surveys. All include landline and cell phone interviews. N for all adults=9,769; n for 18-24 year old nonstudents=717; n for four-year undergrads=246, n for grad students=112, n for community college students=164.
Digital devices
Millennials Gen X
(18-34) (35-46)
Younger
Boomers
(47-56)
Older
Silent
G.I.
All online
Boomers Generation Generation adults
(57-65)
(66-74)
(75+)
(18+)
Cell phone
94%
89%
86%
77%
70%
41%
83%
Desktop
computer
55%
67%
62%
61%
48%
29%
57%
Laptop
computer
70%
63%
58%
49%
32%
14%
56%
69%
57%
36%
24%
10%
5%
44%
63%
63%
38%
19%
8%
3%
42%
12%
14%
14%
12%
6%
5%
12%
12%
9%
8%
7%
2%
1%
8%
iPod or MP3
player
Game
console
e-Book
reader
Tablet, like
iPad
Smartphone ownership - 35% of adults
60%
50%
40%
30%
51%
20%
39%
24%
10%
21%
12%
8%
0%
Millennials
(18-34)
Gen X
(35-46)
Younger
Boomers
(47-56)
Older Boomers
(57-65)
Silent
Generation
(66-74)
Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.
G.I. Generation
(75+)
Smartphone activities
Millennials/coll students over-index on …
•
•
•
•
•
•
•
•
Texting use
Taking pictures on smartphone
Going online using smartphone
Downloading apps
Email on smartphone
Recording video on smartphone
Playing music on smartphone
Playing games on smartphone
Mobile is “conversation/search
starter” – mobile users overindex on…
•
•
•
•
•
•
•
Daily use of internet
Social networking use
Search
News consumption (including political use)
Health and fitness information
Video use
E-commerce
25% of smartphone owners use it as primary device to go online
All smartphone owners (n=688)
Gender
Men (n=349)
Women (n=339)
Age
18-29 (n=177)
30-49 (n=256)
50+ (n=240)
Race/Ethnicity
White, non-Hispanic (n=417)
Black/Latino(n=206)
Household Income
Less than $30,000 (n=131)
$30,000-$49,999 (n=118)
$50,000+ (n=334)
Education level
High school grad (n=169)
Some college (n=171)
College grad (n=308)
25%
24
26
42
21
10
17
38
40
29
17
33
27
13
% of internet users in each generation who
use social networking sites – 65% of int. users
90%
80%
70%
60%
50%
40%
83%
69%
30%
57%
40%
20%
36%
25%
10%
0%
Millennials
(18-34)
Gen X
(35-46)
Younger
Boomers
(47-56)
Older Boomers
(57-65)
Silent
Generation
(66-74)
G.I. Generation
(75+)
Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.
College students and social networking
% of internet users in each group
100%
88%
86%
82%
80%
60%
78%
60%
40%
27%
17%
20%
25%
26%
21%
0%
Social networking sites
All adults
Non-students, 18-24
Twitter / status update svcs
Undergrads
Grad Students
Community College
Source: Pew Research Center's Internet & American Life Project 2010 tracking surveys. All include landline and cell phone interviews. N for all adults=9,769; n for 18-24 year old nonstudents=717; n for four-year undergrads=246, n for grad students=112, n for community college students=164.
Mean size of Facebook friends network
350.0
300.0
250.0
200.0
150.0
318.5
100.0
197.6
155.7
50.0
85.1
78.4
42.0
0.0
Millennials
(18-34)
Gen X
(35-46)
Younger
Boomers
(47-56)
Older Boomers
Silent
(57-65)
Generation
(66-74)
Source: Pew Research Center's Internet & American Life Project, October 20-November 28, 2010 Social Networking survey.
G.I.
Generation
(75+)
Location check-in services – 6% of
internet users
12%
10%
8%
6%
11%
4%
6%
2%
2%
0%
Millennials
(18-34)
Gen X
(35-46)
Younger
Boomers
(47-56)
1%
2%
Older Boomers
Silent
(57-65)
Generation
(66-74)
Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.
0%
G.I.
Generation
(75+)
SNS activities Millennials
out perform other gens. on …
• Logging on daily
• “Liking” something/someone multiple times a
day
• Updating status daily
• Tagging and commenting on photos daily
• Commenting on others’ status daily
• Having diverse socio-economic network
What does this mean?
Social networks are more influential - 1
Sentries
What does this mean?
Social networks are more influential - 2
Evaluators
What does this mean?
Social networks are more influential - 3
Audience = New
media are the
new
neighborhood
Will Millennials’ use of tech change
as they age?
July 9, 2010
25
Will Millennials’ use of tech change
as they age?
By 2020, members of Gen Y
By 2020, members of Gen Y
will continue to disclose
will have grown out of much
personal information to stay
of their use of social
connected. Even as they
networks and transparencymature, have families, and
engendering online tools. As
take on more significant
they age and find new
responsibilities, their
commitments, their
enthusiasm for widespread
enthusiasm for widespread
information sharing will carry
information-sharing will
abate.
forward.
67% experts
29% experts
69% full sample
28% full sample
26
Themes
• Online sharing builds friendships, forms communities and builds
reputations – Millennials have seen the benefits and will continue
to share online as they grow older
• New social norms that reward disclosure of private information
are already forming, in fact, 20th century notions of privacy are
already morphing
• New boundaries will be set as people adjust to new realities
shaped by social network providers
• Those who disagreed with the majority mostly said that
commitments tied to aging will change Millennials level of sharing
– especially the time crunch from work and family
27
Thank you!