Transcript Marketing Honey Coley O’Dell Smokey Ridge Apiaries, Maryville, TN June 12, 2015 Appropriate Bottle Labeling OR.

Marketing Honey
Coley O’Dell
Smokey Ridge Apiaries, Maryville, TN
June 12, 2015
Appropriate Bottle Labeling
OR
Appropriate Containers
Container Requirements
• FDA - Documentation is required to be on file
with the seller indicating that the honey containers
used for marketing honey are “FOOD GRADE
CONTAINERS” – regardless of the operation’s size.
•Bee Keepers should be aware of the state
requirements for containers used for marketing
honey.
“Honey Factory”
Smokey Ridge
Apiaries
Literature About Honey Bees & Bee Keeping
Sources For Literature About Marketing Honey
•National Honey Board
• The Tennessee Bee Keepers Association
•Bee Keeping Supply Companies
•Check Internet for Honey Marketing
Information
Honey Outlet
Opportunities for Marketing Honey
• Roadside
• Farmers’ Market
•Internet Website
•“Word of Mouth”
• “Honey Shop” at Residence
•Selling in bulk to other Apiaries
• Marketing in Grocery Stores
• State, County, Local Fairs
• Conventions
•Organic Health Food Stores
•Restaurants, Bakeries, Meaderies, Micro Breweries
Marketing Your Product
Marketing Your Product
Ways to Advertize Honey
• “Pick Tennessee Products” (sponsored by TN Dept.
of Agriculture)
•National Honey Board’s Website has a “Honey
Locator” Section for Public Access
•Face Book’s Advertizing Section
•Craig’s List
•Local Newspaper
•Websites
Honey Can Be A Business – Advertizing is Important