Transcript Smile Foundation Presented by: Group 10  Prachi Jain (9220)  Shivani Karkal (9225)  Divya Naik (9232)  Monika Panchal (9235)  Urvara Patil (9237) 

Smile Foundation
Presented by: Group 10
 Prachi
Jain (9220)
 Shivani Karkal (9225)
 Divya Naik (9232)
 Monika Panchal (9235)
 Urvara Patil (9237)
 Ranjana Pawar (9240)
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Presentation Layout
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Shivani Karkal- About the NGO and its
programmes.
Monika Panchal- Programmes, Vision and
Mission, Communication Objectives, Our
Perspective.
Ranjana Pawar- Use of Press and Media.
Prachi Jain- Connecting with Audience.
Divya Naik- Strategies Used
Urvara Patil- Results and Evaluation.
About the NGO
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Formed in the year 2002 by a group of corporate
professionals who decided to finance and support
genuine grassroots initiatives targeted at
providing education and health to underprivileged
children.
In the process, it became the first ever grantmaker
and changed the face of thousands of lives.
Programmes
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Mission Education: Mission Education is a
national level programme from Smile
Foundation which focuses on basic education
for underprivileged children and youth.
Smile Twin E-Learning: Its an effort towards
creating a pool of employable youth from the
underprivileged section through skill
enhancement in tandem with market
requirements.
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Smile on Wheels: Operates by taking wellequipped medical van along with specialized
doctors, nurses, medical staff, equipments and
medicines to the identified villages / slums in a
systematic manner.
Swabhiman: It is designed to enable women to
realize their full potential in every sphere, be it
home, office or community.
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Disaster Management: Smile has come up with a
Disaster Relief and Rehabilitation Policy, wherein
it ties up with local NGO's and institutions to
enable genuine and effective responses to critical
local needs and realities.
Action For Children: Smile Foundation has
launched a national level programme titled ‘Action
For Children’ to involve privileged masses in the
development process in the best possible manner.
Vision and Mission
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Smile Foundation promotes and catalyses
universal education among underprivileged
children.
Creates the process to embrace these children
into mainstream in a sustained manner.
Facilitates them to emerge as productive
assets, and set the foundation for nation
building
Communication Objectives
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To reach out to 15, 00,000 beneficiaries over a
span of five years by entering into partnerships
with suitable organizations and hence emerging as
a truly National Developmental agency.
The initiative from Smile Foundation aims at
reaching out to the most deserving children in
special circumstances through relief or advocacy.
Communication
challenges
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Creating awareness about its mission and objectives as
well as creating a mark for itself amongst the many
other NGO’s has been one of the challenges for Smile
apart from recruiting people to support and generating
funds.
In overcoming these challenges Smile Foundation has
received overwhelming support from various mass
media. These include national, electronic media as
well as participation of celebrities in order to make the
presence of Smile felt among the masses.
Use of press and media
Apr 23 2008, “SMILE in a SAFE
EARTH”
On Children’s Day- 14 Nov
2006
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‘Nanhi Nazar’ with Smile
foundation children- 15,
16, 17 Aug 2008
Celebrity Support
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Smile Children with
Jagdish and Avika of
Balika Vadhu.
Bollywood actor Mr. Amir
Khan making the day
memorable for the children of
Smile Foundation
 Also, the biggest challenges so far have been
lack of access to technology in remote
project areas and lack of working knowledge
among grassroots NGO partners. The
Foundation is taking up the task of building
capacities of all its NGO partners and project
staffs.
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Smile Foundation is exploring various
technologies like GPS (Global Positioning
System) to track and to do real time monitoring of
all Smile on Wheels projects, its national mobile
hospital programme.
Next in line is also video conferencing system
which would eventually connect all Smile
Foundation offices and centers. Smile Foundation
has already started the system in a few of its
national level programmes.
Connecting With
Audience
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Smile Foundation organized a walk for Deafblind
Children on December 3, the World Disability Day, in
New Delhi. Ms. Prabha Shah, celebrated painter, was
the Special Guest for the occasion. Around 650
children from 10 Schools in Delhi and NCR, apart
from 250 adult supporter of the cause, participated in
the walk.
The event, ‘Ek Shaam Bachpan Ke Naam’ – a
musical concert by Mr Pankaj Udhas was organized
on 6th Sep’08 at Birla auditorium in Jaipur.
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Smile Foundation is working on a parallel film
Mai Kalam Hoon.
A 19 member troupe from nine Gulf countries
participated in a mountaineering challenge to the
Himalayas from May 15 to 23, 2009. The purpose
was to support Smile Foundation's initiative to
change the lives of myriad underprivileged people
living in the slums of New Delhi.
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Ab Aur Nahin” – referring to ‘no more inequality
for our girl child’ – was the theme of the
campaign which community leaders of Smile
Foundation carried out in New Delhi. The
campaign included street play and signature drive
and held at Dilli Haat, a popular open air hangout
place in the heart of Delhi and promoted by Delhi
Tourism. PRAGYA TV, a lifestyle channel
catering mainly to non-resident Indians, was the
exclusive media partner of the campaign.
Strategies Used
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250 privileged children of Smile Foundation from
its projects in underprivileged communities across
Maharashtra, took part in the musical show Sa Re
Ga Ma Pa Li’l Champs aired on Zee TV on 21st
September, 2006.
Smile Foundation sponsored a photo exhibition
by Mr. Santosh Mahapatra, a photo journalist on
the plight of orphans in a cluster of 191 villages in
Orissa’s Raigada district.
Indian Whistlers Association (IWA)
organized a charity show “Baans Bina Baansuri”
in Mumbai on 3rd of January 2009, in the aid of
Smile Foundation children.
 Kajol Played cheerleader to Smile Children,
giving company were Ajay Devgan and Tanuja Ji,
during a show organized by Zee TV.
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The grandest charity fund raiser, HOPE 09 (Help
Our People Exist) in the university town of
Manipal, Karnataka chose Smile Foundation as
its charity partner. HOPE 09 aimed at mobilizing
more people to collectively work for a greater
cause and be a part of the development process.
The association of Smile Foundation with HOPE
09 aimed at ‘Catching them young.’ The idea is
to involve youth in the development process so
that India becomes developed country.
Results and Evaluation
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It has won awards like:
1) GE Healthcare – Modern Medicare
Excellence Awards for Smile Foundation
as ‘NGO of the Year’.
2) It is also listed in www.bestindiansites.com
for one of he best sites.
3) Smile Foundation has also been felicitated
among the 10 best Non Government
Organizations by Mukti Foundation.
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Smile Foundation reaches out to over one lakh
children & youth through various education
and healthcare projects across India with
presence in the states of Delhi, Haryana,
Gujarat, Maharashtra, Orissa, Rajasthan, Uttar
Pradesh, Bihar, Jharkhand, Jammu & Kashmir,
Madhya Pradesh, Karnataka, Andhra Pradesh,
Tamil Nadu, Uttarakhand, Chhattisgarh, West
Bengal, Goa, Kerala, Assam and Manipur.
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Smile Foundation has entered the European
continent by establishing its base in London.
Indian Institute of Management, Lucknow (IIML) joined hands with Smile Foundation mission
of sensitizing privileged masses to take part in
the development process. Smile Foundation was
specially invited as a development organization
to be a part of MANFEST 09, IIM-L’s annual
fest.
Our Perspective
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Smile Foundation has not only limited itself to
children’s health and education but also managed
to reach out to a wider audience through its
programmes for women, adults, handicapped,
disaster struck etc.
Smile has also managed to go global and garner
applause from both its audience back home as
well as abroad and accomplish most of its
objectives.
Only a life lived for others is
a life worthwhile…
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