Transcript Toward Public Broadcasting 2.0 Digital Future Initiative Summit Briefing Dennis L. Haarsager KWSU/KTNW-TV, Northwest Public Radio Washington State University.

Toward Public Broadcasting 2.0
Digital Future Initiative Summit Briefing
Dennis L. Haarsager
KWSU/KTNW-TV, Northwest Public Radio
Washington State University
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Changes in media usage
 People are taking control over their
media usage.
 Non-real time is the fastest growing
segment of media usage.
 “I want what I want, when I want it, the
way I want it.”
 The important media divide is no
longer audio vs. video or print vs.
electronic, it’s “my time” vs. real-time.
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Media über trends
 Digitization – content meets mathematics
 Noiseless generations
 Asset management
 Personalization – content meets selforganization
 Self-curation
 Communities of interest more important than
aggregator brands
 Democratization – content escapes its keepers
 Inexpensive production tools
 Low cost barriers to effective distribution
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Public broadcasting 2.0
 Characteristics
Many-to-many
On-demand for use in “my time”
Abundance rules – content limited only by storage
Content is branded and has a useful life outside the
confines of aggregator brands (podcasting, VOD)
 Rewards cumulative access over time
 New business models apply; financial return can be
orders of magnitude more per contact hour
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 Programmers and users are curators.
 Provide huge choice.
 Make content personalized and accessible.
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Open Media Network (omn.org)
 Project of non-profit Open Media
Foundation with pubcaster support
 Distributing a broad range of public
service media, audio and video
 More a platform than a destination
 Includes community & economic tools
 Powered by Kontiki (ditto BBC, AOL)
 Now in public beta 3
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Sync
Transfer to iPod
Transfer to
Windows Media
player or device
Transfer to TIVO Device
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Contact information
Dennis L. Haarsager, Associate VP & GM
Educational Telecommunications & Technology
Washington State University
[KWSU/KTNW-TV, Northwest Public Radio]
PO Box 642530
Pullman, WA 99164-22530
Contact info: haarsager.org/contact
Weblog: technology360.com
Resources: technology360.org
Public Service Publisher weblog: pspblog.org
Open Media Network: omn.org
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