Transcript ITU Workshop on “Environmentally Sound Management of E-waste in Latin America” (Quito, Ecuador, 13 August 2013) Nokia’s Take Back Programs Ed Butler Recycling & Product EOL.

ITU Workshop on
“Environmentally Sound Management
of E-waste in Latin America”
(Quito, Ecuador, 13 August 2013)
Nokia’s Take Back Programs
Ed Butler
Recycling & Product EOL Mgr.
Nokia
[email protected]
Quito, Ecuador, 13 August 2013
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Nokia Internal Use Only
Consumer Awareness
• Only 9 % recycle their phones today
• Lack of awareness on where and how to recycle is
the main obstacle
• 76% of consumers agree that they would like to buy
a phone from a company that makes it easy to
recycle
31 Million
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Puerto
Rico
LATAM Countries
Sustainability &
Environmental
Awareness 2012
Existing Take
back
New
regulations
Company Confidential. ©2010 Nokia
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Recycling/collection
history -LTA
2002
Mexico , Puerto Rico,
2003
Guatemala, Panama, Jamaica,
Venezuela, Costa Rica, Ecuador,
Haiti, Peru
2004
Nicaragua, El Salvador, Honduras
2005
Colombia, Brazil, Chile, Uruguay,
Paraguay
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Nokia’s Take back
Permanent services for consumers
– Nokia Service Points -6K+
– Electronics waste producer associations in EU27
countries + Australia + Canada
– Customer cooperation China , LTA, SEAP
– Free postage in USA, Finland, Norway and
Singapore
– Take back bins at Nokia branded retail
For Nokia Employees
– Take back bins at large Nokia office lobbies
Take back campaigns
– Country campaigns: USA, Malaysia, Indonesia,
Latvia, South Africa, UAE, India etc.
– Take back at Nokia events (Nokia World, AGMannual meeting, MWC)
– Cooperation with schools& universities, NGO’s,
suppliers, customers and retail
– Social media (Twitter I # recycling, You Tube…)
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Earth Day 2007
“Over the three day campaign the Flagship
Stores collected a total of 33 phones, 21
batteries and 6 chargers. We handed out
26 trees for our guests to plant and enjoy.”
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Recycle a Phone, Adopt a tree.
• NEWTrees is a joint initiative by WWF Indonesia, Nokia and Equinox Publishing in late 2007
• Nokia has sponsored planting of 140,000 trees in Sebangau, Rinjani and Chiliwung National
Parks, Indonesia
• It gives people an innovative way to help reforest this protected national park and monitor
the tree growth through Nokia Maps and geo tag Technologies
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Objectives
PARTNERSHIP HIGHLIGHTS
CAPTIVATING AUDIENCES WORLDWIDE
6+M theatrical viewers; 5.5+M views of Nokia message
51M exposed to Nokia in learning venues
80 M exposed through on-line/Social Media Channels
Average of 1000 devices collected at each recycling promo
Total ROI through Q1 2010 was 3:1
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Thank You!
[email protected]
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