Transcript Buy Only What You Need: DemandDriven Acquisition as a Strategy for Academic Libraries IDS Project Conference Oswego, NY August 3, 2010 Michael Levine-Clark Collections Librarian University of.

Buy Only What You Need: DemandDriven Acquisition as a Strategy for
Academic Libraries
IDS Project Conference
Oswego, NY
August 3, 2010
Michael Levine-Clark
Collections Librarian
University of Denver
Why Demand-Driven
Acquisition?
Don’t librarians know best?
University of Denver Data – All Books
• 2000-2009
– 252,718 titles (25,272 a year)
– 46.9% unused (118,387)
• 2000-2004
– 126,953 titles
– 39.6% unused (50,226)
• FY 2010
– Approx $1 million spent on monographs
University of Denver Data – University
Press Books*
• 2000-2009
– 40,058 titles (8,012 a year)
– 39.7% unused (15,883)
• 2000-2004
– 20,277 titles
– 31.0% unused (6,278)
*“University Press” in publisher field
University of Denver Use Data
(Titles Cataloged 2000-2004)
4+
3
2
1
0
All
23,854 (18.8%)
10,461 (8.2%)
16,257 (12.8%)
26,155 (20.6%)
50,266 (39.6%)
U.P.
4,029 (19.9%)
1,954 (9.6%)
3,134 (15.5%)
4,882 (24.1%)
6,278 (31.0%)
University of Denver Use Data (U.P.
Titles Cataloged in 2000)
4+
3
2
1
0
Ever Used
932 (22.1%)
424 (10.0%)
682 (16.1%)
968 (22.9%)
1,217 (28.8%)
Used 2005 or Later
882 (20.1%)
349 (8.3%)
439 (10.4%)
475 (11.2%)
2,078 (49.2%)
The Universe of Titles
• 170,663 books published in the U.S. in 2008*
• 53,869 books treated on approval by Blackwell in
FY 2008 (North America)
• 23,097 forms generated in FY 2008
– 4,687 titles ordered from forms
*Library and Book Trade Almanac 2009, p. 506
(preliminary data).
Everything is Different
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Born-digital books shouldn’t go out of print
OP material easy to find
Users expect remote access
We’re more accountable to our
administrations
– Budget
– Shelf space
How We’re Implementing
Demand-Driven Acquisition
Developing a DDA Plan for DU
• Jan 2009: Begin conversations with Blackwell
• Spring 2009: Begin conversations with EBL
• Summer/fall 2009: EBL/Blackwell platform
development
• Dec 2009: YBP/Blackwell announce merger
• Jan 2010: Begin conversations with YBP
• Spring 2010: Implement DDA with EBL
• Spring 2010: Plan DDA with YBP
• Summer 2010: YBP/EBL negotiations
The EBL Model
• First five minutes: free
• First three uses: STL 1 or 7 days
• Fourth use: purchase
The University of Denver Plan
• Print and Electronic Books
• YBP and EBL
• Slips
– No fiction or textbooks
– Discovery through the catalog
• POD (eventually)
• Automatic approval books will continue to come
automatically (for now)
The User Experience
• Catalog
– eBook
– Print book
• Landing Page
– Designed by EBL
– Links to both versions
– More information
• eBook platform
– eBook
– Link to catalog for print (eventually)
• Request
– eBook platform – seamless
– Catalog links to landing page
Workflow
• MARC records loaded (based on YBP slip
notifications)
• Requests routed through Acquisitions (III
Millennium Recommendations)
• Acquisitions places order
– YBP or Baker & Taylor
• Book received
• Patron notified
• Future: drop ship to patron
Assessment
• Feedback Form (p)
– At Request
– At Delivery
• Slip “Ordering” (p)
• Use Data (p and e)
• Overlap of p and e
Dealing with Uncertainty
• Budgeting
– Constant vigilance
– Be ready to spend in May/June
– Be ready to suppress records/turn off access
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•
•
•
•
By date
By publisher
By series
By use trends
For all
Building Permanent Access
•
•
•
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Purchased ebooks
Purchased print books
Purchased POD
Links to other unpurchased content
– Series
– Subjects
– Publishers
Implications
Impact on Researchers
• Can they
– Browse the collection?
– Get books as needed?
– Get older books?
Impact on Libraries
• What about ILL?
– Blur between ILL/Acquisitions
– eBook rental replaces ILL?
• What about Collections of Record?
• Are we still building collections, or are we just
buying books?
Impact on Librarians
• More time for harder selection?
• Less connection to collection?
Implications for Scholarly Publishing
• Less predictable
– Reduced frontlist sales?
– Increased backlist sales?
– Fewer copies sold per title?
– Higher cost per title?
– Fewer titles published?
• Better ebook sales?
Implications for Authors
• Harder to publish a book?
– Implications for tenure/promotion
– Alternate forms of publication?
Looking to the Future
Short Term
• eBooks
– Multiple aggregators
• Inconsistent coverage
• Inconsistent DRM
– Publisher platforms
• Print books
– “On Demand” = “by mail”
– Speculative purchasing for many titles
The Ideal Model
• All scholarly monographs available e/POD
– Aggregator or publisher
– POD in library
• Speculative purchasing
– Rare/unusual
– Special collections
– Based on solid use data
Thank You
Michael Levine-Clark
[email protected]
303.871.3413