Transcript UNESCO Media Development Indicators in the Croatian Mediascape Zrinjka Peruško Centre for Media and Communication Research (CIM), Faculty of Political Science, University of Zagreb COST A 30

UNESCO Media Development
Indicators in the Croatian
Mediascape
Zrinjka Peruško
Centre for Media and Communication Research
(CIM), Faculty of Political Science, University of
Zagreb
COST A 30 “East of West: Setting a New Central and
Eastern European Media Research Agenda”
Zagreb, 30 & 31/1/2009
Monitoring media development
 At least 26 initiatives world-wide
 Different levels of geographic scope
 Varied aims and content-categories:
 Media freedom
 Media pluralism & diversity
 Media infrastructure development
 Media development – media system
level, not media organization
Data types and procedures:
qualitative (inter-subjective)
 Panel of media professionals judge/evaluate
the development of different indicators,
quantification: scale is then averaged
(validity depending on the selection of
panel and indicators quality)
 Self-assessment questionnaire, supported
by documentation (laws, studies)
 Questionnaire to government bodies, no
definite source of opinion
 In depth interviews
 Focus groups
Data types and procedures:
quantitative
(caveat: comparability)
 Statistics: official - size and
development of the media sector –
radio, television, newspapers,
telephone, new media
 Market research - audiences,
circulations, advertising revenues
 Media’s own data
 Independent studies – q&q
Composite indicators
 World Bank – variables from 32 separate
data sources worldwide
 UNDP – communication index - correlating
indicators of per capita circulation of daily
papers, distributions of radio and TV sets;
proportion of population online, weighted
distribution of Internet hosts
 UNESCO Media development indicators
UNESCO: Crucial conditions for
democratic contribution of the media
 Independence of the media
 Access of the public to the media
 Freedom of expression, pluralism &
diversity (of content)
 Professional capacities of media
workers
 Infrastructural capacities
CATEGORIES OF INDICATORS
1. A system of regulation conductive to freedom
of expression, pluralism and diversity of the
media
2. Plurality and diversity of media, a level
economic playing field and transparency of
ownership
3. Media as a platform for democratic discourse
4. Professional capacity building, and supporting
institutions, that underpins freedom of
expression, pluralism and diversity
5. Infrastructural capacity is sufficient to support
independent and pluralistic media
Aims of the Croatian study
 Indicators – categories & normative
benchmarks –media performance
expectations
 Comprehensive map of the Croatian
mediascape
 Longitudinal (New Media Agenda, 1998)
 Comparative
 Identify missing data
 Compare UNESCO media development
indicators to other approaches to media
system analysis
Plurality and diversity of media, a level
economic playing field and transparency of
ownership
 Media Concentration
 A Diverse Mix of Public, Private and
Community Media
 Licensing and Spectrum Allocation
 Taxation and Business Regulation
 Advertising