UNESCO Media Development Indicators in the Croatian Mediascape Zrinjka Peruško Centre for Media and Communication Research (CIM), Faculty of Political Science, University of Zagreb COST A 30
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Transcript UNESCO Media Development Indicators in the Croatian Mediascape Zrinjka Peruško Centre for Media and Communication Research (CIM), Faculty of Political Science, University of Zagreb COST A 30
UNESCO Media Development
Indicators in the Croatian
Mediascape
Zrinjka Peruško
Centre for Media and Communication Research
(CIM), Faculty of Political Science, University of
Zagreb
COST A 30 “East of West: Setting a New Central and
Eastern European Media Research Agenda”
Zagreb, 30 & 31/1/2009
Monitoring media development
At least 26 initiatives world-wide
Different levels of geographic scope
Varied aims and content-categories:
Media freedom
Media pluralism & diversity
Media infrastructure development
Media development – media system
level, not media organization
Data types and procedures:
qualitative (inter-subjective)
Panel of media professionals judge/evaluate
the development of different indicators,
quantification: scale is then averaged
(validity depending on the selection of
panel and indicators quality)
Self-assessment questionnaire, supported
by documentation (laws, studies)
Questionnaire to government bodies, no
definite source of opinion
In depth interviews
Focus groups
Data types and procedures:
quantitative
(caveat: comparability)
Statistics: official - size and
development of the media sector –
radio, television, newspapers,
telephone, new media
Market research - audiences,
circulations, advertising revenues
Media’s own data
Independent studies – q&q
Composite indicators
World Bank – variables from 32 separate
data sources worldwide
UNDP – communication index - correlating
indicators of per capita circulation of daily
papers, distributions of radio and TV sets;
proportion of population online, weighted
distribution of Internet hosts
UNESCO Media development indicators
UNESCO: Crucial conditions for
democratic contribution of the media
Independence of the media
Access of the public to the media
Freedom of expression, pluralism &
diversity (of content)
Professional capacities of media
workers
Infrastructural capacities
CATEGORIES OF INDICATORS
1. A system of regulation conductive to freedom
of expression, pluralism and diversity of the
media
2. Plurality and diversity of media, a level
economic playing field and transparency of
ownership
3. Media as a platform for democratic discourse
4. Professional capacity building, and supporting
institutions, that underpins freedom of
expression, pluralism and diversity
5. Infrastructural capacity is sufficient to support
independent and pluralistic media
Aims of the Croatian study
Indicators – categories & normative
benchmarks –media performance
expectations
Comprehensive map of the Croatian
mediascape
Longitudinal (New Media Agenda, 1998)
Comparative
Identify missing data
Compare UNESCO media development
indicators to other approaches to media
system analysis
Plurality and diversity of media, a level
economic playing field and transparency of
ownership
Media Concentration
A Diverse Mix of Public, Private and
Community Media
Licensing and Spectrum Allocation
Taxation and Business Regulation
Advertising